Tag: Online ReviewsView All Tags
Hotel Policies / Hotel News / Hotel Hell / Hotel Reviews / Online Reviews / Wedding Hotels / Hotel Weddings / → All Tags
UPDATE: The hotel told CNBC the policy was a joke and "It was meant to be taken down long ago and certainly was never enforced." We say, "That's convenient."
UPDATE, 8.6.14: The owner has posted this apology and update on the hotel's Facebook page. While the negative review policy may have been a joke gone wrong, the hotel still has a bunch of other ridiculous policies. Be sure to read those in our story below.
Hotels have been striking back at online guests reviews over the past few years in various ways. The most popular and most sensible way is the constant responding of management to all reviews--good and bad (so long as you aren't a dick about it.) Then, there's the requesting of really bad reviews to be removed from the site, which TripAdvisor has agreed to recently, especially if the property has been renovated since the negative note. Hotels have also gone straight to the guests,
bribing them offering them perks during their stay or discounts for future stays if they write a positive review.
"There will be a $500 dollar fine that will be deducted from your deposit for every negative review of USGH place on any internet site by anyone in your party and/or attending your wedding even if you stay here to attend a wedding anywhere in the area and leave us a negative review on any internet site you agree to a $500 fine for each negative review.”
The policy is in effect for wedding guests in the area and wedding parties at the Inn, not regular guests (although this a strange distinction to make.) The hotel will also refund the $500 if the review is taken down.
Um, yeah, well now that this policy is being condemned on the news, we can safely say this has back fired for the hotel.
It's that time of year again: the 2012 HotelChatter Awards! Today and Monday, we'll be showcasing the best (and worst) of hotels over the past year. But we couldn't do it without you! Let us know your thoughts in the comments below, or shoot us an email. And the Award goes to...
Last January, after reading a story about an Irish hotel staff being instructed to post fake reviews online, we posed the question: "Have You Ever Been Bullied Into Writing A Positive TripAdvisor Review?".
Unsurprisingly, you all had plenty to say about the issue. What surprised us, however, was how long the debate has endured.
Fast forward to this month, when a similar incident took place, this time in Dallas, TX, where some genius employee had the idea of offering customers cash rewards in exchange for nice reviews on TripAdvisor.
On the one hand, we can kind of sympathize with the hotels, who are really just desperate for positive feedback (that future guests will then hopefully read). But on the other, we're frustrated that the online reviews we once trusted are seeming less and less reliable.
One commenter (a hotelier) called it "regrettable but a necessity" for hotels to solicit positive feedback from guests, while another admitted to asking guests to post reviews online, but noted, "I don't use the word "positive" and I don't give rewards." If only they could all be so upright...
A recent guest spotted and photographed the above sign, which was mounted at the check-in desk of the Grand Dallas Hotel. In plain letters, the sign offers to compensate guests (in cash, instantly!) for writing positive reviews of the hotel on sites like TripAdvisor, Expedia, Hotels.com, Priceline and Travelocity.
The hotel, which, incidentally, only scores three stars on TripAdvisor (based on nine reviews), reacted promptly to an article posted on The Consumerist, who was tipped off about the sign by a reader who was actually staying at the hotel. Within hours, management had taken down the sign, explaining:
"This sign was posted by one of our front desk staff members while I was out of town for a few days. The team member was trying to go above and and beyond based on a staff meeting we had a couple of weeks ago where I asked the team to try and come up with some creative ways to encourage and get more user reviews for the hotel. "
Eye-catching? Yes. Creative? Not so much.