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Renovated, Reopened and Rebranded...All In A New York Minute

October 11, 2012 at 9:15 AM | by | ()

There's tons of New York hotel news flying around this week and we don't have time to give each and every story the love and attention it may deserve, so you will have to settle for some news briefs.

· Setai Fifth Avenue Changes Hands: After two years of being open, the lovely Setai Fifth Avenue, which famously promised to leave guests "breathless", has been taken over by Langham Hotels. Up til now, Langham didn't operate any properties in New York, so this is an exciting first for them. But having spent some time in their Boston, London and Hong Kong properties (and Chicago on the way!), we know they'll do a great job keeping up the Setai's classy vibe.

·Novotel Will Become Novel All Over Again: The Real Deal reports that Novotel New York has just launched a spiffy $85 million renovation that will focus on infrastructural improvements to the building, plus guest rooms and public spaces. Basically, the whole nine years. Owners of the 480-room property are reportedly hoping to "cash in on higher room rates," which currently hover at around $250-$300/night.

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