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Birmingham's NiteNite Hotel Offering Perks, Not Discounts

Where: 18 Holliday Street, Birmingham, United Kingdom, B1 1TB

What to do if you're a British hotel wanting to ride out the recession? You can drop your rates. You can run special offers. You can even give away free rooms, as long as your guests buy a bottle of Cristal. Or, if you're Birmingham hotel nitenite (yes, all lower-cased), you can throw in all the extras you'd expect at a big bucks hotel, while you keep your prices in the budget bracket.

Simply knocking down rates "may attract an entirely different market sector to those originally targeted," says the hotel which reminds me of a hybrid of Yotels and easyhotels. A bit sniffy? Maybe, but rooms start at a mere £45 ($61) in the first place. Also, you probably haven't been to Birmingham before.

Anyway, instead of cheaper rooms, nitenite is offering free WiFi, water and blockbuster movies starting February 2nd. You pay upfront for your pod-style room when you book it, too, so you'll be in for a swift check-in and out. Which should leave you extra time to ponder what exactly you're doing in Birmingham in the first place. We kid, we kid. But this does look like the coolest spot in all of Birmingham. Check out the room pics here.