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While hotels had plenty of seemingly self-serving and more cutesy-than-caring promotions for October's Breast Cancer Month, many are taking a more serious and hands-on approach during November's Lung Cancer Awareness Month.
Hotels across the globe are opening their doors and inviting guests to take a proactive approach to end their smoking habits once and for all and reduce their chances of lung cancer, which, according to the Lung Cancer Alliance, "is the deadliest cancer in the world that takes more lives than breast, colon, pancreatic and prostate cancer combined."
Is quitting smoking on your New Year's resolution list? A trip to the UK might be in order.