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All this talk about IKEA getting ready to sweep Europe with a new chain of budget hotels got us thinking about some of the other cool brands out there. And it's a good thing there's so many of them—because while certain brands have managed to deliver on their promises, others have yet to open a single property. And yet we still remain hopelessly glued to the screen...
Take a look at these six other hotel brands we're most excited about, and see which openings are coming to a theater near you.
The world finally exhaled when Virgin made the announcement that the location of its first-ever hotel would be in Chicago. It's going to have a modest 250 rooms, and it will open in the city's historic Dearborn Bank Building, which will hopefully make good on Richard Branson's promise that all Virgin properties will become "the hippest most comfortable in any city." Well, sir, we'll hold off on judgment until we see one actually open. Construction began in May, with a projected opening date of Fall 2013.
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If all the new hotels look like the Indigo Shanghai, we'll up and move to China.
InterContinental Hotels Group will launch an entirely new brand this year in China to cash in on the booming economy there. This is on top of the launch of the Hotel Indigo brand in Shanghai we heard about in December and the 23 other hotels the company opened in 17 cities in the country in 2010.