Tag: New Hotel Brands

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'The End of The Hotel Room' is Here With ZOKU Hotels

May 19, 2015 at 3:27 PM | by | Comments (4)

In a time when the behemoth hotel operators are launching new brands to target millennials, (see Moxy, Hyatt Centric, Canopy, Radisson Red, Vib, Venu etc.) one hotelier is thinking outside the box in an effort to disrupt the home-office concept.

ZOKU, a new hotel brand created by ex-CitizenM founder Hans Meyer and co-founder Marc Jongerius, is ready to shake up the hotel industry yet again with a revolutionary new concept which shifts the focus from the bed to the living and work space.

The ZOKU loft hotel room revolves around a central feature which will be a four-person table that can be used to work, dine and entertain, or just hang out. The interiors will be customizable in addition to a retractable staircase, a lounge area, a kitchen and a funky yet functional storage area. While the concept caters more to long-stay guests, visitors can stay anywhere from one night to three months.

All ZOKUs will have an open-plan communal living and co-working spaces to highlight and encourage interaction and networking. Additional features include free and fast WiFi (Thank God!) and a 32-inch LED TV with BYOC (Bring Your Own Content!) The concept replaces the traditional hotel staff with Sidekicks, employees who are globally centered yet rooted in the local scene. They connect guests to any and all services, which range from housekeeping, bike rentals, laundry, and meeting room services.

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Equinox is Getting Pumped for Their Own Line of Hotels

April 21, 2015 at 2:29 PM | by | Comments (0)

It was only a matter of time. After the launch of Even Hotels, an entire hotel brand built around fitness and wellness, now comes a hotel brand that's actually built around an existing chain of fitness centers.

The Wall Street Journal reports that Equinox will open its first Equinox Hotel in 2018 in NYC at the Hudson Yards development. It will be designed by hotel designers du jour, Yabu Pushelberg, and will have indoor and outdoor swimming pools along with the world's largest Equinox fitness center, at 60,000-sq.ft. An Equinox Hotel is also expected to open in Los Angeles in 2019 and Equinox hopes to open around 75 hotels worldwide.

And so far, the model is pretty simple--build a hotel around a high-end gym with the latest in fitness technology. Which is great, if you're into that sort of thing. #roomservicecheeseburgersforlife

[Photo: Equinox/Facebook]

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'Power Breakfasts' Will Be an Important Part of the New Loews Regency Hotel Brand

April 16, 2015 at 11:30 AM | by | Comments (0)

Now that Loews Hotels has officially taken over the Mandarin Oriental San Francisco, it's as good a time as any to unveil a new hotel brand.

The Loews Regency San Francisco will join the Loews Regency New York, which reopened last year after a major innovation, and these two properties will be the start of the Loews Regency brand. This also means Loews will now have three brands--the flagship Loews brand, the Loews Regency and the upcoming OE Collection.

Here's what you can expect from a Loews Regency brand. If you like important breakfast meetings, then pay attention.

· Location: Situated in the most sought after locations within a destination.

· Service: Approachable luxury with a personalized style that is warm and engaging.

· Energy : Featuring vibrant lobby bars and lounges, as well as a culture that exudes sophisticated, modern and comfortable touch points. Additionally, each location will have its own Power Breakfast. The famed Power Breakfast was first established in New York and is now a storied institution that attracts top professionals and celebrities to the Loews Regency New York.

So far, there's only New York and San Francisco in the Regency mix but maybe the recently-opened Loews Chicago hotel could be a contender too. We'll keep you posted.

[Photo: HotelChatter]

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Starwood's Newest Hotel Collection Will Be Called...

April 16, 2015 at 9:40 AM | by | Comments (0)

Not long ago, Starwood Hotels hinted that they would be unveiling a new "soft" collection of hotels. Well, today is the day. Introducing: Tribute Portfolio. And guess who's now a part of it? (Keep reading to find out!)

The collection is meant to be a group of independent luxury hotels, who will keep their own identities rather than take on a Starwood-branded personality. But of course, the Starwood Preferred Guest program will be in place, allowing guests to use and earn Starpoints for stays at Tribute hotels.

As for what the collection is about, it's simply a "celebration of individuality." Which is not that much different from other hotel collections out there such as Marriott's Autograph Collection and Hilton's Curio Collection. Here's a description on the Tribute website for interested guests:

This isn't about us. It's about you. You want more one-of-a-kind hotels in exciting locations, superior service and the SPG member benefits you love. Tribute Portfolio invites you to discover hotels as unique as you are. Stay Independent.

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The Newest Lifestyle Brand, 'Jaz In The City,' Will Open in September in Amsterdam

March 20, 2015 at 10:30 AM | by | Comment (1)

On the ever-expanding bandwagon of hip, urban lifestyle brands, Steigenberger Hotels and Resorts is officially getting on the bus with Jaz in the City, opening September 1 in the hipster city of Amsterdam.

This is the third brand for Frankfurt-based Steigenberger Hotel Group (after Steigenberger and InterCityHotel) who are mostly "Hotels made in Germany," with expansion planned in other parts of Europe, Egypt, China and the Middle East. Plus more in Germany.

For the Jaz in the City debut in Amsterdam, expect to be immersed in eternally hip Dutch culture and in particular, the music scene. While the Jaz web site has few renderings at the moment, when you "get down" to it, the overall message is pretty clear. Get down.

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Loews Hotels' OE Collection Will Resurrect The Bisha Hotel in Toronto

Go To The Hotel's Web 
  Site Where: Toronto, Canada
February 2, 2015 at 6:59 PM | by | Comments (0)

A few months ago, news came out that Loews Hotels would debut their own lifestyle collection, called, OE Collection. While we made the scholarly guess that OE did not stand for Olde English malt liquor (heh), we were still left in the dark about what kind of space in the lifestyle market OE would fill.

But last week at the Americas Lodging Investment Summit conference in Los Angeles, we sat down with Constantine Dimas, the new chief business officer of OE Collection, and got the scoop.

Dimas is a Loews guy through and through, having served as Vice President of Asset Management & Owner Relations as well as Vice President of Food & Beverage.

Not so coincidentally, OE Collection hotels will have a strong emphasis on food and beverage and beyond. In fact, the first OE Collection hotel will be the Bisha Hotel in Toronto from Canada's nightlife king, Charles Khabouth (Bisha was Khabouth's childhood nickname, but Dimas refers to him as "The King of cool." Khabouth is also the restaurant partner at Loews Vogue in Montreal.)

Longtime readers may remember Hotel Bisha from way back in the day (2010) when they first announced that Lenny Kravitz would be designing an entire floor.

The hotel took a while to get going but now Loews, in the form of the OE Collection, is helping Khabouth make his hotel vision a reality. Come early next year, Bisha Hotel & Residences, OE Collection--with 100 hotel rooms, over 300 condo units, a 24-hour cafe, a bar, two restaurants and a mega rooftop experience--will finally swing open its doors...to the most culturally discerning guests of course.

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Langham Hotels are the Heart and Soul of the New Cordis Hotels

Where: Hong Kong, China
February 2, 2015 at 12:45 PM | by | Comments (0)

Late last week, luxury hotel brand Langham Hotels dropped the news that they would be creating a new brand of hotel--Cordis Hotels and Resorts, with the first hotel opening very soon--in May in Hong Kong.

Best of all, this is not a millennial brand.

Cordis comes from the Latin word for heart, hence the heart-shaped logo and the brand's emphasis on "intuitive service, connectivity, sophistication and a sense of community." Cordis Hotels won't be a high end as Langham Hotels (just a notch below, according to Langham folk) but they do promise to be "vibrant" and "modern" and even, "family-friendly."

Seven more Cordis Hotels are set to open in Asia within the next three years, and Langham will hopes to open Cordis in other cosmopolitan cities such as London, New York, Miami, Los Angeles, San Francisco, Dubai, Singapore, Bangkok, and wait for it, Orlando.

As big fans of Langham, we're loving the idea of a Langham experience on a more accessible level, and that they are catering to families is a huge plus for this writer. So we hope they come stateside soon.

But we may have spoken too soon about millennials. Word from Hotel News Now is that Langham is developing a lifestyle brand for millennials. Sigh.

[Photo: Cordis Hotels]

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An Update On All The Shiny and Happy New Hotel Brands Out There for Millennials [UPDATED]

October 21, 2014 at 3:10 PM | by | Comments (0)

The past few month has been all sorts of insane with new hotel announcements, mostly brands aimed at millennials. We understand that many hotel brands needed to revitalize their offerings for the "next gen traveler", particularly with their design, tech and entertainment offerings, but they are seriously going overboard. Like, we can't even. [Insert girl crossing her arms in front of her face emoji here.]

And we can't help but wonder if all their presumptions research about millennials are just a little off base? Judging from the room key shown above, hotels apparently think that when fun-seeking millennials enter their hotel rooms, they like to remove articles of clothing but not their Vespa helmets, jump on beds, and laugh about all the shopping they did.

This could be true of the millennials in their early 20s but eventually, they will want the same things the rest of us fogies now seek out in hotels--functional but comfortable furniture, and some peace and quiet. So hotels are essentially creating hotel brands that millennials will grow out of in about ten years.

But whatever, there's no stopping the hype.

Now, for all the old people out there who are over the age of 33 and can't remember what happened last week, or even this morning, here's a rundown of all the shiny and happy new hotel brands that are out there. (Yes, this means our story from March is now outdated.)

VIRGIN HOTELS

We've been waiting a long time for Sir Richard Branson's newest hotel product. But now, not only do we have details on what the concept is about, we can also sleep with a Virgin on January 15 in Chicago. A loyalty program should be revealed next month and is expected to have perks for Virgin America and Virgin Atlantic status members.

AC HOTELS BY MARRIOTT

The very first AC Hotel will open in the U.S. in New Orleans in mid-November. Unlike most Marriott Hotels, free WiFi is expected here. Previously, the design-forward AC Hotels were only open in Europe.

TOMMIE HOTELS

There's still not much out there about what Tommie, the spin-off brand for Thompson Hotels, a Commune Hotel, will look like, but we do know we can crash with him in Tribeca this summer.

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Six NYC Hotels Have Formed a New Supergroup

February 17, 2014 at 9:14 AM | by | Comments (0)

If Crosby, Stills and Nash taught us anything, it's that the only thing better than a super group is a supergroup made up of our favorite artists: more talent; less records/tickets to buy. It's much the same way in the hotel world, when a bunch of our favorite hotels club together to form a new brand: wider choice of properties; one loyalty program.

The newest hotel brand on our radar is a collection of six New York City hotels doing business under the umbrella of Triumph Hotels. The properties in question are The Iroquois, The Gershwin, Hotel Belleclaire, Hotel Chandler, The Cosmopolitan and The Washington Jefferson. While the brand has only just launched, the family-owned hospitality group, Triumph has owned these hotels for some time, as our Real Housewives-related investigation revealed a few years back.

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A Peek at Paramount Hotels: Thumbs Up or Down?

January 13, 2014 at 12:19 PM | by | Comments (0)

It's been a while since we checked in on the development of the movie studio hotel brand, Paramount Hotels but thanks to a tipster, we've now got an exclusive look at the brand's, er, branding designs, courtesy of & Smith, a London-based graphic design company. *

It's all very similar to what's already on the Paramount Hotels website (indeed, there are even screen grabs of the website) but with larger photos and with some other detailed shots of corporate stationary, "vision brochures", business cards and gift bags.

Overall, it looks pretty predictable for a hotel brand birthed from the loins of a movie studio. Everything is black and gold with glamour shots galore, and the Paramount logo plastered front and center on everything. Yes, it's the same logo that you often see at the start of a Paramount movie. It reminds of a Planet Hollywood hotel, if a PH had five-star amenities.

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We're Intrigued By Brisbane's NEXT Hotel

Go To The Hotel's Web 
  Site Where: 66 Queen Street, Brisbane, QLD, Australia, 4000
July 3, 2013 at 9:35 AM | by | Comment (1)

What was once a big-country town, Brisbane has really started to come of age as far as its hotel scene goes. From trendy boutique The Emporium Hotel, that regularly takes home top awards, to the first Tryp and a newly re-branded Pullman, Australia's third largest city is making a name for itself as one of the country's epicenter for cool hotels. So picking Brisbane to launch a new hotel brand, called NEXT Hotels, makes total sense.

The brand NEXT is new, but the folks calling all of the shots are not new to running hotels; the Singaporean hotelier, SilverNeedle has acquired the Constellation Group, who've been welcoming guests for decades not only in Australia, but in New Zealand, Thailand and Laos. SilverNeedle will now overhaul Constellation's Brisbane property, Chifley at Lennons, to the tune of $35 million.

Not only will NEXT Hotel double the amount of rooms from 150 to 300 at the property, but it will offer out-of-town guests and locals a hip hot spot overlooking the Queen Street outdoor-shopping mall. By adding a luxury retail section on the ground floor and a hot new pool deck —a la The Standard Highline or Gansevoort— for sipping cocktails, NEXT will once again be the city's hottest address.

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Six Hotel Brands You Should Be Excited About Now

August 20, 2012 at 9:34 AM | by | Comments (8)

All this talk about IKEA getting ready to sweep Europe with a new chain of budget hotels got us thinking about some of the other cool brands out there. And it's a good thing there's so many of them—because while certain brands have managed to deliver on their promises, others have yet to open a single property. And yet we still remain hopelessly glued to the screen...

Take a look at these six other hotel brands we're most excited about, and see which openings are coming to a theater near you.

The world finally exhaled when Virgin made the announcement that the location of its first-ever hotel would be in Chicago. It's going to have a modest 250 rooms, and it will open in the city's historic Dearborn Bank Building, which will hopefully make good on Richard Branson's promise that all Virgin properties will become "the hippest most comfortable in any city." Well, sir, we'll hold off on judgment until we see one actually open. Construction began in May, with a projected opening date of Fall 2013.

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