Tag: New Hotel BrandsView All Tags
The past few month has been all sorts of insane with new hotel announcements, mostly brands aimed at millennials. We understand that many hotel brands needed to revitalize their offerings for the "next gen traveler", particularly with their design, tech and entertainment offerings, but they are seriously going overboard. Like, we can't even. [Insert girl crossing her arms in front of her face emoji here.]
And we can't help but wonder if all their
presumptions research about millennials are just a little off base? Judging from the room key shown above, hotels apparently think that when fun-seeking millennials enter their hotel rooms, they like to remove articles of clothing but not their Vespa helmets, jump on beds, and laugh about all the shopping they did.
This could be true of the millennials in their early 20s but eventually, they will want the same things the rest of us fogies now seek out in hotels--functional but comfortable furniture, and some peace and quiet. So hotels are essentially creating hotel brands that millennials will grow out of in about ten years.
But whatever, there's no stopping the hype.
Now, for all the old people out there who are over the age of 33 and can't remember what happened last week, or even this morning, here's a rundown of all the shiny and happy new hotel brands that are out there. (Yes, this means our story from March is now outdated.)
We've been waiting a long time for Sir Richard Branson's newest hotel product. But now, not only do we have details on what the concept is about, we can also sleep with a Virgin on January 15 in Chicago. A loyalty program should be revealed next month and is expected to have perks for Virgin America and Virgin Atlantic status members.
The very first AC Hotel will open in the U.S. in New Orleans in mid-November. Unlike most Marriott Hotels, free WiFi is expected here. Previously, the design-forward AC Hotels were only open in Europe.
If Crosby, Stills and Nash taught us anything, it's that the only thing better than a super group is a supergroup made up of our favorite artists: more talent; less records/tickets to buy. It's much the same way in the hotel world, when a bunch of our favorite hotels club together to form a new brand: wider choice of properties; one loyalty program.
The newest hotel brand on our radar is a collection of six New York City hotels doing business under the umbrella of Triumph Hotels. The properties in question are The Iroquois, The Gershwin, Hotel Belleclaire, Hotel Chandler, The Cosmopolitan and The Washington Jefferson. While the brand has only just launched, the family-owned hospitality group, Triumph has owned these hotels for some time, as our Real Housewives-related investigation revealed a few years back.
It's been a while since we checked in on the development of the movie studio hotel brand, Paramount Hotels but thanks to a tipster, we've now got an exclusive look at the brand's, er, branding designs, courtesy of & Smith, a London-based graphic design company. *
It's all very similar to what's already on the Paramount Hotels website (indeed, there are even screen grabs of the website) but with larger photos and with some other detailed shots of corporate stationary, "vision brochures", business cards and gift bags.
Overall, it looks pretty predictable for a hotel brand birthed from the loins of a movie studio. Everything is black and gold with glamour shots galore, and the Paramount logo plastered front and center on everything. Yes, it's the same logo that you often see at the start of a Paramount movie. It reminds of a Planet Hollywood hotel, if a PH had five-star amenities.
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What was once a big-country town, Brisbane has really started to come of age as far as its hotel scene goes. From trendy boutique The Emporium Hotel, that regularly takes home top awards, to the first Tryp and a newly re-branded Pullman, Australia's third largest city is making a name for itself as one of the country's epicenter for cool hotels. So picking Brisbane to launch a new hotel brand, called NEXT Hotels, makes total sense.
The brand NEXT is new, but the folks calling all of the shots are not new to running hotels; the Singaporean hotelier, SilverNeedle has acquired the Constellation Group, who've been welcoming guests for decades not only in Australia, but in New Zealand, Thailand and Laos. SilverNeedle will now overhaul Constellation's Brisbane property, Chifley at Lennons, to the tune of $35 million.
Not only will NEXT Hotel double the amount of rooms from 150 to 300 at the property, but it will offer out-of-town guests and locals a hip hot spot overlooking the Queen Street outdoor-shopping mall. By adding a luxury retail section on the ground floor and a hot new pool deck a la The Standard Highline or Gansevoort for sipping cocktails, NEXT will once again be the city's hottest address.
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All this talk about IKEA getting ready to sweep Europe with a new chain of budget hotels got us thinking about some of the other cool brands out there. And it's a good thing there's so many of them—because while certain brands have managed to deliver on their promises, others have yet to open a single property. And yet we still remain hopelessly glued to the screen...
Take a look at these six other hotel brands we're most excited about, and see which openings are coming to a theater near you.
The world finally exhaled when Virgin made the announcement that the location of its first-ever hotel would be in Chicago. It's going to have a modest 250 rooms, and it will open in the city's historic Dearborn Bank Building, which will hopefully make good on Richard Branson's promise that all Virgin properties will become "the hippest most comfortable in any city." Well, sir, we'll hold off on judgment until we see one actually open. Construction began in May, with a projected opening date of Fall 2013.
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If all the new hotels look like the Indigo Shanghai, we'll up and move to China.
InterContinental Hotels Group will launch an entirely new brand this year in China to cash in on the booming economy there. This is on top of the launch of the Hotel Indigo brand in Shanghai we heard about in December and the 23 other hotels the company opened in 17 cities in the country in 2010.