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These New Hotel Brands Are Opening Up Their Doors for Millennials

March 18, 2014 at 2:03 PM | by | Comments (0)

Millennials at work. And probably a little bit of play. Or at least some tweeting.

How do you solve a problem like Millennials? Well, if you're a hotel company, the answer is "easy"--simply create an entirely new hotel brand for this up and coming, creative class of tech-toting, over-sharing, individuals. Here's a list of new hotel brands that have opened or will open in the coming years aimed at Millennials. These hotels will put a ton of emphasis on social spaces and technology (all have free WiFi) as well as design (carefully curated yet extremely functional.)

But servicing Millennials isn't limited to the hotels that are on this list. Several older brands have been rejiggering their brand standards to cater to Millennials like Courtyard By Marriott with their new Next Gen Rooms. So expect most hotels in the future to be copying some of these new offerings.

Except the old-ass, old-school luxury hotels, that is. It doesn't matter what year you were born, there comes a time in your life when you'd rather just sit in a quiet lounge sipping on some fine wine while LiteFM plays overhead.

TOMMIE

The spin-off brand from Thompson Hotels (and parent company, Commune Hotels) should open sometime next year in 2015. Tommie’s guestrooms will be space-efficient “crash pads” rather than tricked-out hotel rooms with emphasis being given to the communal spaces like the Reading Rooms which will have curated programming and the casual dining experiences, like the gourmet “grab and go” marketplace. Check-in will be done via tablets but given Tommie’s “help yourself” attitude we wouldn’t be surprised if Tommie employed a self check-in process.

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Marriott's Millennial Brand, Moxy, Announces More Locations

March 3, 2014 at 10:31 AM | by | Comments (0)

Just a few weeks ago we heard that Marriott's new brand for Milennials, Moxy Hotels, would be opening its first hotel in Milan this August, with five more locations to open by 2015. Today, we know exactly where those new hotels will be. And if you like airport hotels, then you should be psyched.

· MOXY Milan Malpensa Airport: 162 rooms, located at Terminal Two and scheduled to open in August, 2014
· MOXY Munich Airport: 317 rooms, located approximately five minutes from the main terminal and scheduled to open in spring, 2015
·MOXY Berlin Ostbahnhof: 190 rooms, centrally located near Ostbahnhof train station and scheduled to open in spring, 2015
·MOXY Frankfurt Gateway Gardens: 305 rooms, located approximately five minutes from Frankfurt Airport and scheduled to open in summer, 2015
·MOXY Berlin Airport: 266 rooms, located at the new Berlin Brandenburg Airport and scheduled to open in autumn, 2015
·MOXY Oslo Exporama: 229 rooms, located approximately 15 minutes from both the airport and city center and scheduled to open in autumn, 2015

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AC Hotels By Marriott Coming to JFK and New Orleans While Moxy is Set for Milan

February 10, 2014 at 12:39 PM | by | Comment (1)

Last week, a tipster pointed us to a new location for AC Hotel by Marriott, the Spanish hotel brand that Marriott is now importing into the U.S. But unlike the other announced locations of Miami Beach and Chicago, this one has us a little, well, underwhelmed--AC Hotels By Marriott JFK Airport.

The 450-room airport hotel will open sometime in 2016, according to property manager, New Castle Hotels and Resorts. This hotel will actually be one of 16 AC Hotels by Marriott under contract (and totaling 3,215 rooms) around the globe. Need a refresher on what the AC By Marriott brand is all about? Go here.

Fortunately, AC won't be sticking to U.S. airports. The Dallas News reports that the developer NewcrestImage, LLC is working on bringing an AC Hotel By Marriott to historic downtown New Orleans. Now, that has us excited.

Marriott is also hard at work on its other hotel brand for Millennials--Moxy Hotels. The first one will open in Milan in August with more properties expected in six other European markets for 2015. In 10 years, Moxy hopes to have 150 contemporary designed hotels with affordable prices. Ciao Bella!

[Photo: AC Hotels By Marriott Nice]