Tag: Millennial HotelsView All Tags
Moxy Hotels / Hotel News / Hotel Hype / Marriott Hotels / Airport Hotels / Millennial Hotels / → All Tags
Just a few weeks ago we heard that Marriott's new brand for Milennials, Moxy Hotels, would be opening its first hotel in Milan this August, with five more locations to open by 2015. Today, we know exactly where those new hotels will be. And if you like airport hotels, then you should be psyched.
· MOXY Milan Malpensa Airport: 162 rooms, located at Terminal Two and scheduled to open in August, 2014
· MOXY Munich Airport: 317 rooms, located approximately five minutes from the main terminal and scheduled to open in spring, 2015
·MOXY Berlin Ostbahnhof: 190 rooms, centrally located near Ostbahnhof train station and scheduled to open in spring, 2015
·MOXY Frankfurt Gateway Gardens: 305 rooms, located approximately five minutes from Frankfurt Airport and scheduled to open in summer, 2015
·MOXY Berlin Airport: 266 rooms, located at the new Berlin Brandenburg Airport and scheduled to open in autumn, 2015
·MOXY Oslo Exporama: 229 rooms, located approximately 15 minutes from both the airport and city center and scheduled to open in autumn, 2015
New Hotels / Hotel Openings / Scandic Hotels / HTL Hotels / Stockholm Hotels / Millennial Hotels / Hotel News / → All Tags
Stockholm-based Scandic Hotels gave itself a great 50th Anniversary gift last year, announcing the launch of a spinoff brand for a new generation of traveler (ahem, Millennials)-- HTL Hotels.
The first hotel under the new flag, HTL Kungsgatan, is scheduled to open this May with 274 rooms in Stockholm. The concept is simple-- provide an affordable, Nordic-mod (we just made that up), digital and mobile friendly, urban accommodation that leaves out what you don’t want anyway.
Nordic Hotels has long been technology driven, and we congratulate Scandic for receiving “the digital winner” award earlier this month (HSMAI European Award) for their on-line check out system.
Hotel Ads / Holiday Inns / Millennial Hotels / Family-Friendly Hotels / Business Traveler Hotels / → All Tags
Holiday Inn has kicked off a new multi-million dollar advertising campaign today called "Change Your View" and judging from the new 60-second commercial, the hotel chain is trying to reach a whole bunch of different groups--families, millennials, and business travelers.
Indeed, Holiday Inn says they wanted to "reintroduce an iconic brand to a new generation of guests who are not as familiar with the Holiday Inn brand offering today." So what exactly is Holiday Inn offering today? According to the new commercial--pretty much everything from swimming pools to fitness centers, workspaces (powered by free WiFi), lobby bars and restaurants, and fire pits for late-night socializing. The spot even suggests that the rooms might even be conducive for sexytime. (Watch the look the lady gives her hunky lover from the bed at the :44 mark.)
The campaign will be airing across the U.S. in 15 major markets so you'll be seeing a lot more of the "Change Your View" ads. We just wish the ad could have changed the view from our last Holiday Inn Express stay in NYC.
Courtyard by Marriott Hotels / Hotel News / Marriott Hotels / Business Travel Hotels / Millennial Hotels / Hotel Design / Hotel Renovations / The Millennials / → All Tags
This ain't your daddy's Courtyard by Marriott Hotel!
Back in 2008, Courtyard by Marriott rolled out an entirely new lobby concept that drew guests out of the guestrooms and lured them downstairs to hang out at the Centro bar, nosh at the Bistro cafe and socialize anywhere else there was comfortable seating, which was pretty much everywhere.
From the media pods to the GoBoards which show off news, traffic reports and other pertinent info for business travelers to the almighty free WiFi, Courtyard's lobbies are now sought out not just by business travelers but by digital nomads like ourselves in need of a place to work and a bite to eat. Ok, and maybe a glass of wine too.
But it was only a matter of time before the Courtyard guestrooms would be expected to up their ante. And that's just what happened.
According to Janis Milham, Vice President and Global Brand Manager for Courtyard, guests started to talk of a "disconnect" between the forward-thinking lobby layout and the somewhat traditional guest rooms. So while Courtyard introduces new room protoypes every six years, it became clear that the next renovation of Courtyard rooms had to match what was happening downstairs.
It also had to grab the attention of the next generation of travelers. Yup, you got it--the millennials, who everyone is courting these days including Marriott's other brands, AC Hotels by Marriott which are coming to the U.S. next year and Moxy which will open in Europe.
So what does this next generation want from a hotel room? Well, after a lengthy design and testing process, which Milham said took about a year and a half, Courtyard is ready to show off its Gen Next guestrooms. We were able to peep an actual room prototype over the weekend and here's what we learned:
AC Hotels By Marriott / The Millennials / Hotel News / Marriott Hotels / Brian King / Millennial Hotels / → All Tags
Marriott Hotels announced today that they would begin importing their stylish European select service brand, AC Hotels by Marriott into the U.S. and the rest of the Americas, specifically targeting the Generation X and Y travelers aka The Millennials by offering design-forward public spaces and guestrooms at affordable prices. Oh yeah, and with free WiFi too.
Marriott first acquired the Madrid-based AC Hotels from its namesake and designer, Antonio Catalan, back in 2010. Marriott then rebranded the collection as AC Hotels by Marriott and have since grown the collection to about 80 hotels across Spain, Portugal, Italy and France.
The American incarnation of AC Hotels by Marriott will stay true to Catalan's design aesthetic which Brian King, global brand officer for Marriott's endorsed brands, described as "sleek sophistication" with open metal closets and an unusual bath experience. The decor will be a tone-on-tone palette of warm greys and soft charcoal and which King likened to a "beautiful, nicely tailored, gray business suit with an interesting tie." While the design may have a European sensibility, guestrooms will include more American amenities such as full-sized beds, hard-surfaced flooring and lots of outlets and USB ports.
Yet the heart of all AC Hotels will be found in the lobby downstairs.
Hotel News / Tommie Hotels / Commune Hotels / Thompson Hotels / Niki Leondakis / Jason Pomeranc / Hotel Hype / Millennial Hotels / The Millennials / → All Tags
Commune Hotels & Resorts have finally unveiled the name of the long-awaited, “value-conscious” spin-off brand to Thompson Hotels. That would be TOMMIE. As you can probably tell from its name, Tommie is going after the hottest demographic right now, The Millennials (aka younger folk.)
The brand is described as being “borne from the savvy of Thompson Hotels and the playful approachability of Joie de Vivre, defining utilitarian chic." In case you forgot, Thompson merged with Joie de Vivre to form Commune. This is the first brand from the merged companies. Here’s what proud father, Jason Pomeranc, had to say about the new addition to his Thompson family:
“Tommie is about stripping away the non-essentials to create a functional efficiency. Everything is beautiful, but also has a purpose,” said Jason Pomeranc, co-chair of Commune Hotels & Resorts and founder of Thompson Hotels. “We are creating hotels that will appeal to youthful, design savvy, connected, and discerning travelers seeking responsible and immersive experiences. Tommie will be a choice, not of economy but of desire.”
So what's there to "desire" about Tommie? Hint: It begins with Wi and ends with Fi! Keep reading to find out!