Tag: Millennial HotelsView All Tags
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Already eight Moxy Hotels are lined up, with three hotel set for NYC (in Chelsea, Mid-town and Lower Manhattan), as well as San Fran, Seattle, New Orleans, and Chicago. (See? WE TOLD YOU.)
Naturally, we're a bit concerned about the need for THREE hotels in New York City. But Marriott is sparing no expense here, having contracted Yabu Pushelberg to do the design of at least one NYC hotel. (Remember, this duo recently did another Marriott property--Miami Beach Edition.) So clearly, Moxy is aiming to make a sexy splash when it lands stateside. Which is probably right on brand as the Moxy models are always half-dressed.
Meanwhile, the men of Moxy are still planning on coming in, er, to London three times, as well as in Munich, Frankfurt, Berlin and Denmark.
So what can you expect from Moxy Hotels, aside from lots of man meat? Affordable rates (well, at least near the airport in Milan. NYC probably will not have this), free and "furiously fast" WiFi, Apple TV in the rooms, snug rooms and no phones next to the bed as Moxy is all about high-tech, including keyless entry and motion-sensor lighting. And whatever else millennials are into these days.
Here's what Hyatt Centric is about, according to their website:
Pick a location and pack your bags! We are at the center of the most unique destinations—in the middle of the action, in the know, and always on-hand to serve up insider knowledge, intriguing tidbits, and great conversation over a well-crafted cocktail. We are your local home base, preparing you to explore the best our cities have to offer.
Yup, that sounds like a millennial hotel. And just like all the other millennial hotels out there, Hyatt Centric experience is focusing on design, socialization (with The Corner Lounge), technology (including free WiFi) , artisanal beverages, foodie bites and wellness (the hotel gym is called The Health Studio.)
Lather. Rinse. Repeat.
It's that time of year again: the 2014 HotelChatter Awards! Today and tomorrow, we'll be showcasing the best (and worst) of hotels over the past year. But we couldn't do it without you! Let us know your thoughts in the comments below, or shoot us an email. And the Award goes to...
Yeah, we said it. Millennials are this year’s hotelier(s) of the year. Why? Because this tech-savvy, design-appreciative, yet penny-pinching generation (which is anyone born after 1980) have been subconsciously dictating the choices hotels and hotel brands are making in their offerings.
Everyone in the hospitality world is out to please the millennials. We only have to look at the proliferation of new hotel brands that came out this year, specifically aimed at Millennials, such as:
Canopy by Hilton Hotels
Hotel Jen (from Shangri-La Hotels)
Vib by Best Western
The Pendry (from Montage Hotels)
Venu (from Jumeirah Hotels)
OE Collection (from Loews Hotels)
HTL Hotels (in Norway)
Millennial Hotels / Hotel News / Zone By The Park Hotels / The Park Hotels / Jaipur Hotels / India Hotels / → All Tags
And honestly, when the brand logo uses the word “ideate”, what else could it be than a millennial brand? Everything else we’re reading about the new Zone By The Park Hotels tells us it will fit right in with the Moxys (Moxies?) and Tommies of the world: the Connect – Ideate – Create – Inspire, the focus on design at affordable rates, public spaces that are all about social interaction in different “zones” that will make the connection between the guest and the local environment.
Hotel WiFi / Free WiFi / London Hotels / Amba Hotels / glh Hotels / Guoman Hotels / Hotel Technology / Millennial Hotels / → All Tags
The main reason we go crazy for free WiFi in hotels? Checking social media, apparently. The second? Getting directions. How very dull.
The research has been done by Amba, the “contemporary” (ie millennial) arm of glh, formerly Guoman. Amba Charing Cross, which used to be a Guoman itself, opened this month with what it’s billing as “the world’s fastest, free unlimited WiFi” (how much would we love to test that out?). There will also be Smart TVs in every room, USB sockets by every bed, and iPads on every nightstand.
Handily for them (but also totally believably), Amba found that 67% of the 1000 UK travelers questioned said free WiFi would make them more likely to select a hotel – even higher than location,at 65%. Specifically fast WiFi with unlimited downloads came in at 34%.
WiFi also came out as the most important factor in rating a hotel post-stay, with 60% of those questioned saying that was the most crucial – even more than those who rated getting a good night’s sleep.
Student Hotel Amsterdam
People, we have reached a tipping point.
Remember how a couple of years ago all the flash sale sites launched and “handpicked” and “curated”, which had previously meant something, suddenly were so overused that they no longer meant anything whatsoever?
“Millennial hotel” is now equally meaningless.
The latest chain to jump on the millennial bandwagon is The Student Hotel, a group of four hotels in the Benelux region of Europe (Amsterdam, Rotterdam, The Hague and Liège) which has just announced plans to expand across the rest of Europe, now that investors will throw money at anything targeting “millennials”.
The Student Hotel isn’t for everyone – it’s a hotel-hostel-college accommodation-long term let hybrid, targeting students (who stay for a semester), business people wanting temporary accommodation, relatives of students coming to stay for a couple of nights, and anyone else who has the “flexible accommodation needs of the millennial generation”. Most people stay long-term, but they’re also fully functioning hotels, with simple but boutiquey rooms and extensive public areas – libraries, study rooms, games rooms and terraces.
Meet MiniMax, the next new hotel brand aimed at experience-driven millennials, and "big foot", which we think is a clever expression of the hotel brand's core objective of having a small ecological footprint.
Shanghai-based real estate giant, Shimao Group, has announced the launch of not one, but two, hotel concepts and guess what? They're aimed at discriminating millennials. (Is there any other kind these days?
The new brand is called MiniMax and there will be two versions under the same flag, MiniMax Hotel, the midscale concept, and MiniMax Premier Hotel, the high-end concept. The first hotel to debut will be MiniMax Hotel Shanghai Songjiang, opening this December.
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Ibis Styles Liverpool
As hotel group after hotel group rushes to create new brands that will appeal to millennials, with what feels like new launches bragging about social media-friendly spaces every week, one brand has been quietly reinventing itself. There’s been no real fanfare around it – no extravagant boasts, no flagrant appeals to the self-obsessed generation – just a focus on stylish, unchainlike rooms, low prices and free WiFi. The name of that chain? Ibis Styles.
Not too long ago, Ibis was a byword for budget – in a bad way. Ibis rooms were dark, boring, fusty. They weren’t hotels you planned to stay in, they were hotels you ended up in when you couldn’t find or afford better. (I say this with the hindsight of adulthood – when I was a child, going on holiday to France and staying in an Ibis – or Eebis, as they called it – seemed like the most exciting thing in the world.)
But Ibis Styles are different from proper Ibises (Ibes?) – they have style and verve. Even better, they’re different from each other, too, and relate to the cities they're located in. There’s nothing in the design that screams Ibis, and, speaking (just) as a millennial, that is what we like.
Ibis Styles Brussels
My Ibis Styles revelation came this summer, when I was walking down Avenue Louise in Brussels and noticed two giant smiley faces staring out at me from a nearby window – it was the lobby of the Ibis Styles Brussels Louise, whose chic, startling white rooms start at just €71. Then I read about Ibis Styles Liverpool (from just £71) and was sold.
Another day, another mysterious hotel with a masculine name planning to open in New York City.
Meet The Paul NYC, a 117-room hotel planned for 32 W 29th Street between 5th and 6th Avenue in the heart of the happening NoMad nabe, where millennial hotel brands go to drink craft beer and have serious discussions about the ethics of Instagram filters.
There's not much to learn about Paul from his website. However, on his Facebook page, he's given a little peek into what he's all about.
Obviously, Paul is a millennial. But from his photos, we also learn that Paul's favorite colors are blue and red, he likes cake, magazines and Paul McCartney and he believes in "the more the merrier." Hence, the bunk beds.
There are other room options aside from the bunk beds, including king beds and double beds. But the bunk beds make us think Paul might be an affordable type of spot. And affordable in NYC these days is somewhere between $250 and $300. Ugh.
A lodging report has the 21-story hotel listed for a February opening (even though the website says "Fall 2014") but as this Google Street View from last month shows, there's still a hell of a lot of work to be done. Tsk, millennials.
[Screengrabs: HotelChatter; Room and exterior renderings: The Paul NYC/Facebook]
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There’s yet another new hotel in Las Vegas.
The past year in Las Vegas has seen the opening of The Cromwell (formerly Bill’s Gambling Hall), The SLS Las Vegas and The Delano. Now, here comes The LINQ H Hotel & Casino. Except, it’s not entirely new.
Most recently, The LINQ Hotel & Casino was known as The Quad, the millennial-friendly casino adjacent to The Linq entertainment district, which is anchored by the High Roller observation wheel. (It’s also home to The Brooklyn Bowl and the Yard House.)
But before it was The Quad, this casino was long known as the Imperial Palace, which first opened in 1979 and was consistently built up throughout the 80s. The 90s saw some interesting revelations about the IP’s owner at the time (he apparently had a Nazi memorabilia room on site.)
By 2005, the casino was acquired by Caesars Entertainment (the company went by the name Harrah’s back then) but was in desperate need of repairs. Then the recession hit. But once the economy improved and once construction began on The Linq district, the Imperial Palace was discarded and The Quad was born in late December 2012, sporting a shiny, eye-catching, LED-popping exterior. But much of the old Imperial Palace remained, including the rooms and the distinctive pagoda rooftops.
As parts of The LINQ promenade were finished, The Quad gradually changed too, renovating the reception area, adding new bars and restaurants and making the hotel accessible to The LINQ and vice versa. But still no change on the rooms.
Then in July, Caesars Entertainment announced that The Quad would turn into The LINQ Hotel, accompanied by complete renovations of the rooms, the exteriors, the pool area and the spa, along with new F&B concepts.
And now, the official opening day of The LINQ is nearly here.
The room renovation has been kept tightly under wraps but HotelChatter was able to get a sneak peek at the rooms which will officially open to the public on Thursday, October 30.
KEEP READING BELOW FOR MORE PICTURES OF THE LINQ
The past few month has been all sorts of insane with new hotel announcements, mostly brands aimed at millennials. We understand that many hotel brands needed to revitalize their offerings for the "next gen traveler", particularly with their design, tech and entertainment offerings, but they are seriously going overboard. Like, we can't even. [Insert girl crossing her arms in front of her face emoji here.]
And we can't help but wonder if all their
presumptions research about millennials are just a little off base? Judging from the room key shown above, hotels apparently think that when fun-seeking millennials enter their hotel rooms, they like to remove articles of clothing but not their Vespa helmets, jump on beds, and laugh about all the shopping they did.
This could be true of the millennials in their early 20s but eventually, they will want the same things the rest of us fogies now seek out in hotels--functional but comfortable furniture, and some peace and quiet. So hotels are essentially creating hotel brands that millennials will grow out of in about ten years.
But whatever, there's no stopping the hype.
Now, for all the old people out there who are over the age of 33 and can't remember what happened last week, or even this morning, here's a rundown of all the shiny and happy new hotel brands that are out there. (Yes, this means our story from March is now outdated.)
We've been waiting a long time for Sir Richard Branson's newest hotel product. But now, not only do we have details on what the concept is about, we can also sleep with a Virgin on January 15 in Chicago. A loyalty program should be revealed next month and is expected to have perks for Virgin America and Virgin Atlantic status members.
The very first AC Hotel will open in the U.S. in New Orleans in mid-November. Unlike most Marriott Hotels, free WiFi is expected here. Previously, the design-forward AC Hotels were only open in Europe.
Last week, news about new hotel brands for Millennials came fast and furious. While the momentum has died down a little bit, there's still news percolating out there. Like this bit about a Tommie Hotel from Thompson Hotels opening in Tribeca on Hudson Street next summer. [Insert clapping hands emoji right here.]
Yes, we've known about this property since Tommie Hotels were first announced in May 2013. But it's always been the other Tommie Hotel on E. 31st Street that we've been checking up on, each time getting slightly depressed that Spring 2016 seems like forever away.