Tag: Millennial HotelsView All Tags
Last week, news about new hotel brands for Millennials came fast and furious. While the momentum has died down a little bit, there's still news percolating out there. Like this bit about a Tommie Hotel from Thompson Hotels opening in Tribeca on Hudson Street next summer. [Insert clapping hands emoji right here.]
Yes, we've known about this property since Tommie Hotels were first announced in May 2013. But it's always been the other Tommie Hotel on E. 31st Street that we've been checking up on, each time getting slightly depressed that Spring 2016 seems like forever away.
Another day, another new hotel brand.
This week we've seen the introduction of two new hotel brands to the market--the badly-named Vib by Best Western and the sadly-named Canopy by Hilton. But wait, The Week Where Everyone Announces a New Hotel Brand is not over! Here comes The OE Collection from Loews Hotels.
Much like Hilton's Curio Collection and Marriott's Autograph Collection, the OE Collection will be a grouping of different, independent hotels, operated by Loews Hotels. However, Hotel News Now reports that OE hotels will "fit into the upper-upscale and luxury lifestyle categories." So, kind of like Starwood's Luxury Collection, no?
The OE Collection is also Loews' answer for the
overhyped all-important millennial traveler segment, promising edgy design and exciting F&B. Although, we're confused how it can be both for millennials and a luxury hotel collection. Are millennials making some serious dollars now? We'll find out when OE officially launches in January.
Now, let's all get to the giant elephant standing slightly inebriated in the room...
Hotel Apps / HelloTel / Hotel News / iPhone Hotel Apps / Millennial Hotels / Social Networking Apps / Hotel Social Apps / → All Tags
We saw the news in our inbox earlier this week for a new hotel social networking app called HelloTel and made a mental note to come back to that
never later in the week. But then we saw this write-up in Thrillist which called it "Tindr for hotel guests." Oh really? Now, we're interested. #sexstillsells
Although the app was pitched to HotelChatter as a "great way for business travelers to meet up so there's no awkward dinner by yourself at the hotel bar" and a way for groups to meet up during conference (complete with a picture of a hotel meeting room filled with people) it will, as Thrillist suggests, probably spur random hook-ups instead.
And why shouldn't it? Hotel rooms are perfect for random anonymous hook-ups where the only personal items your meet-up will see are the items in your suitcase, and perhaps your face cleanser on the bathroom sink.
Nevertheless, HelloTel does have some other features beyond finding you a warm body for the night. Since we're not a millennial, we decided to check out the app's promise to connect business travelers.
Hotel Openings / Hotel Technology / Hotel News / Millennial Hotels / Hub Hotels / Premier Inn Hotels / Premier Inn / → All Tags
A tech-friendly hotel that accepts reservations by app? Snooze. A tech-friendly hotel that only accepts reservations by app? Now that’s something we’re not sure anyone’s dared try before. Except there’s probably a reason for that.
Next month, budget UK chain Premier Inn launches a new brand, hub, with a flagship hotel opening in St Martin’s Lane, central London. It’s another millennial-friendly idea – aiming “to catch the imagination of guests who already rely on technology for many other aspects of their everyday lives”. Technology is going to play a central part – or, rather, the new hub by Premier Inn app will.
You’ll check in via the app, of course; then during your stay, you can control the TV channel, the room temperature or the lighting by using the app. You can use it to order food to pick up downstairs, and stream entertainment on the 40in TV. And for when you venture outside, the app contains a “detailed local area guide, hosting a careful edit of the hottest places” (more millennial speak, there), and even “is enhanced by an Augmented Reality experience in the room”. Not sure what that means. Not sure we want to.
It’s been open a couple of weeks now, and the reviews are starting to trickle in for Moxy Milan, the first opening for Marriott’s new millennial-friendly brand. And they are… mixed. Here’s what the 13 reviews on TripAdvisor have to say, along with some observations from an article in the Financial Times.
Hotel Hype / Hotel News / Millennial Hotels / Jumeirah Hotels / Dubai Hotels / Venu Hotels / → All Tags
Oh lawd. Do we have another millennial-friendly hotel brand on our hands?
This morning, Jumeirah announced its plans for a “new contemporary lifestyle brand”. It’ll be called VENU, and the first hotel will be on Bluewaters Island in, fittingly, Dubai.
Here’s why we think it’s millennial-friendly (the first inkling was the logo):
VENU is designed to appeal to the modern traveler whose expectations revolve around their own lifestyle – clean, contemporary, cool and effortless… The essence of the new brand is that of a ‘social catalyst’ – a social place where good things happen, where people feel welcome and at ease, surrounded by a crowd they love, a smooth machine that offers everything they need and nothing they don’t.
Coming to a VENU hotel will be an intuitive experience, built around and anticipating the needs of the modern, savvy traveller.
Travelers [will] be inspired by the energy of the VENU brand… where technology is seamlessly integrated into the hotel experience, where the world comes together – a happening place full of energy and a cosmopolitan crowd.
It is simple and unpretentious, modern and creative, offering a sense that everyone who visits, stays at or works within a VENU space has the freedom to write their own story, create their own narrative, build their own scene.
UPDATE: We've received more room photos below. Give your Cliff Notes in comments below.
In recent years, we've seen major hotel brands rushing to grab the attention of Millennials as the young, design-savvy, and tech-centric crowd enters the workforce and begins to travel, whether for business, leisure or (most likely), bleisure.
Marriott Hotels is ramping up their Moxy and AC Hotels by Marriott brands, while Radisson Hotels have gone and created Radisson Red. Thompson Hotels are queueing up their Tommie brand while Virgin Hotels is getting closer and closer to opening their first hotel. All these brands are offering amenities that are important to Millennials, such as--great design, social spaces, useful tech, free WiFi and reasonable prices. Which, really, any modern traveler will like these days.
But now there's a new brand of hotels ready to compete with the big boys--Graduate Hotels. Surprisingly, the brand is not aimed at Millennials but we don't believe them. Here's what Graduate promises to be about:
Caesars Entertainment announced today that the Quad will undergo more than $200 million worth of additional renovations to turn into the LINQ Hotel & Casino, capitalizing on the adjacent LINQ shopping and entertainment district that opened this spring and which culminates in the soaring High Roller observation wheel.
The Quad/LINQ has been slowly renovating its 2,256 rooms and suites which should be finished this fall as will the much-needed renovation of the exterior, which is still from the Imperial Palace days. A new spa and a new pool deck will open in early 2015. Yet, the energy of The Quad should remain as Caesars is hoping to attract millennial travelers using "social interaction" by "catering to the 'connected' consumer.
Tariq Shaukat, Executive Vice President and Chief Marketing Officer of Caesars Entertainment, hinted at all this saying, "The resort will provide guests with a highly social and connected environment, with all the great restaurants, shops and experiences available at the LINQ Promenade right at their fingertips.” The LINQ. Yup, there's probably going to be a couple of apps for that.
Vagabond Inn isn't exactly the design-forward, amenity-loving hotel brand that millennials are (supposedly) going after these days but a few of the budget hotels in Southern California are getting hip to an app the young kids love.
Vagabond Inns have partnered with Lyft, the pink moustache-wearing ride-sharing service that lets you book and pay for a pick-up via your smartphone. Guests at VIs will get a complimentary first ride worth up to $25, provided they are a new user to Lyft. All guests have to do is call the front desk for the special offer code and put it into the app when booking their ride.
Meanwhile, rates at a Vagabond Inn probably won't be much more than that free Lyft plus breakfast and WiFi are included.
San Francisco Hotels / Millennial Hotels / Kimpton Hotels / Hotel Meetings / Hotel Fun / Hotel News / → All Tags
This is what happens when Macauley Culkin circa 1990 plans your company meeting.
Tech entrepreneurs are sort of like kids, right? They have wild and active imaginations, they love building and playing with new toys, and they frequently rely upon the indiscriminate generosity of wish-granting fairy godmothers. (Except in tech they’re called “angel investors,” and probably dudes, because #sexism.)
So naturally, San Francisco’s Sir Francis Drake Hotel has created a new series for group meetings, dubbed “Be a Kid Again,” that coaxes out the gold coin-counting, POG-playing Richie Rich that lives within every Bay Area mobile app developer in skinny jeans.
According to a release, the series features “nostalgic catering, thematic décor and playful break-out sessions.” Basically, it's the wet dream of every Gen Y "innovator" patenting million dollar ideas between BuzzFeed quizzes. More from the release: “Harkening back to a simpler, more playful time is sure to increase positive energy, enhance creativity, and draw upon the retelling of childhood memories for a much-needed dose of bonding.”
Translation: Meeting room extras include conference tables covered with paper and crayons, a toy chest’s worth of Silly Putty and Lego’s, and jumbo versions of Jenga and Connect Four.
With Marriott International working on two new hotel brands aimed at Millennials--Moxy and AC Hotels by Marriott--along with revamping their existing properties like Courtyard By Marriott--it's no surprise that they've got a Millennial prototype in mind.
In a LinkedIn Influencers post titled, State of Hospitality: Ask the Next Gen Traveler, Marriott International CEO Arne Sorenson revealed the prototype and even her fictional name, Jia. Here's how he described this PYT:
No doubt that explains Marriott Hotels recent push to offer both mobile check-in and check-out. (Note: this service is only available at the flagship Marriott hotels.)
Millennials like Jia define “Service” as “Personalization” and they report far more willingness than older generations to allow access to their personal data when they feel they receive a tangible benefit in return.
Global brands now have the advantage of collecting a tremendous amount of data on travelers. Jia expects that brands will know that she likes a room with a view, one that ends with her lucky number. She wants them to be as technologically-savvy as she is, so she can check-in and checkout with a single press of her thumb.
Millennial Hotels / Tommie Hotels / Virgin Hotels / Radisson Red / Moxy Hotels / AC Hotels by Marriott / Hotel News / → All Tags
Millennials at work. And probably a little bit of play. Or at least some tweeting.
How do you solve a problem like Millennials? Well, if you're a hotel company, the answer is "easy"--simply create an entirely new hotel brand for this up and coming, creative class of tech-toting, over-sharing, individuals. Here's a list of new hotel brands that have opened or will open in the coming years aimed at Millennials. These hotels will put a ton of emphasis on social spaces and technology (all have free WiFi) as well as design (carefully curated yet extremely functional.)
But servicing Millennials isn't limited to the hotels that are on this list. Several older brands have been rejiggering their brand standards to cater to Millennials like Courtyard By Marriott with their new Next Gen Rooms. So expect most hotels in the future to be copying some of these new offerings.
Except the old-ass, old-school luxury hotels, that is. It doesn't matter what year you were born, there comes a time in your life when you'd rather just sit in a quiet lounge sipping on some fine wine while LiteFM plays overhead.
The spin-off brand from Thompson Hotels (and parent company, Commune Hotels) should open sometime next year in 2015. Tommies guestrooms will be space-efficient “crash pads” rather than tricked-out hotel rooms with emphasis being given to the communal spaces like the Reading Rooms which will have curated programming and the casual dining experiences, like the gourmet “grab and go” marketplace. Check-in will be done via tablets but given Tommie’s “help yourself” attitude we wouldn’t be surprised if Tommie employed a self check-in process.