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Hard Rock: Inside Their Plans to Take Over The (Hotel) World

August 23, 2012 at 1:30 PM | by | ()

While life may be rockin' hard as usual inside Hard Rock Hotels around the world, behind the scenes the high-energy hotel brand has been carefully composing its next big hits.

Currently, there are 16 Hard Rock hotels open for business--with three new Hard Rocks that opened this year in Panama, Cancun and Puerto Vallarta. But there are five more Hard Rocks set to open in Riviera Maya, Aruba, Hungary, Abu Dhabi and Northfield Park (Ohio) in the next few years.

Naturally, this mini-burst of expansion had us wanting to know more about what the Hard Rock brand had up their (rock n' roll tattoo) sleeves. Fortunately, Michael Shindler, the executive vice president of Hard Rock Hotels and Casinos and a seasoned hospitality industry veteran, was gracious enough to answer some of our most pressing questions. (Teaser: there's going to be a Hard Rock loyalty program soon!)

See what Michael Shindler had to say about Hard Rock's new overture in our Q&A interview below!

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