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Hotel Openings / Mama Shelter / Hollywood Hotels / Los Angeles Hotels / Mama Shelter Hotels / Hotel News / Benjamin Trigano / → All Tags
Usually, Mama welcomes us into the world. But in just a few short weeks, we’ll be welcoming a new Mama into the world—Mama Shelter Los Angeles.
We’ve been waiting for Mama to open for quite some time, pretty much since we sniffed out her address last summer (at the corner of Selma and Wilcox in Hollywood proper.) Now, after a few delays, Mama Shelter will be hugging guests tight to her bosom on July 1.
The LA Times recently ran a pre-opening piece on Mama Shelter, focusing on the colorful chalk artwork that adorns the ceiling of the ground floor lobby which packs in an extended bar, a check-in area, a business center, an oversized foosball table, a coffee shop and a small restaurant.
But last week, we were able to walk through the entire property, including the rooftop, with Mama Shelter
papa owner Benjamin Trigano, who in addition to heading up the U.S. expansion of his family’s quirky hotel collection, also owns the M+B Gallery in West Hollywood.
Although he’d never take the credit for it, Trigano completely embodies the spirit of this Mama Shelter—which is art-centric but super casual; innately cool, but extremely friendly; Hollywood, but real Hollywood, not the celebrity kind; and provocative, but a little silly. Indeed, he's pushing forth all of these attributes with a single goal in mind--to have fun.
"It's really about creating a real welcoming environment," Trigano said. "We stress this all the time with our staff, with everybody we work with, we're not trying to be the coolest, we're just trying to be a fun place to hang out and have a good time."
And there will no be shortage of places to have a good time here.
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Voilà! At last, we have a room photo of the forthcoming Mama Shelter Los Angeles located in the heart of Hollywood.
Room rates will start at $139 a night on May 15. Currently, booking is not working on the hotel's website but we expect that to be in action very soon.
The ground floor of the hotel is set to be a free-flowing reception area, lobby, bar and restaurant (from chef Benjamin Bailly of LA hotspots, Petrossian and Fraiche) while upstairs there will be just 70 Thierry Gaugain-designed rooms spread out over six stories, but tricked out with king beds and 27-inch iMacs which will serve as the room TV. As you can see, the rooms are very much like other Mamas, complete with those funky nightstand lampshade masks. (Hello Burt and Ernie!)
Mama Shelter Los Angeles will also have an outdoor rooftop gym which we kinda can't wait to see in action. #workoutselfieoverload
Want to learn more about this Mama? She's already "written" you a "letter." Here it is in full below.
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The site, a block south of the happening Hollywood Boulevard, looked very much like it did in August, except there was some serious filming going on (maybe TV, possibly a movie.) Upon getting closer to the building we could see that significant work has been done on the facade and that serious construction is continuing on the inside.
So progress is indeed happening, but a February opening is laughable. This mama is going to be late! Which is typical of Hollywood stars. Ugh.
However, Mama is looking for some Mama's helpers as evidenced by this jobs posting. Looks like they still need a sales manager and an F&B director. Interested?
You can read more about what this Mama Shelter will be about here.
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Under construction in August.
Mama Shelter Hotels are on a roll right now. First, there came the news that you can bring Mama home with you in the form of skincare products. Then, Accor Hotels acquired a 35 percent stake in the Philippe Starck-designed hotel collection, and within that announcement, we learned that the first U.S. house for Mama, Mama Shelter Los Angeles will open in February 2015. That's just a few months away!
Sadly, there's not much else to report other than the opening date. The hotel is still hiring key positions and it's still under construction. We pray that this will all be finished by February.
In the meantime, we did stumble across this description of the hotel by its developer, Benjamin Trigano in LA Confidential.
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While we wait for Mama Shelter to open in Los Angeles (more on that in a second), some major news came out about the future of the funky brand last week: Accor Hotels, the French mega hotel group, has acquired a roughly 35% stake and is planning on making Mama much bigger.
Mama’s current five locations (Paris, Marseille, Lyon, Istanbul, and Bordeaux) will be joined by another twenty over the next five years. That’s a lot of groovy and affordable hotels to welcome, and the destination list looks very good: New York, London, Barcelona, Amsterdam, Seoul, Mexico City, Zurich, Lille, Paris round two, and of course, Los Angeles.
Little word so far on specific locations in each of those cities, but we will keep our ear to the ground. First addition will likely be Los Angeles, which we’ll have to be patient for until February 2015 unfortunately. Go here for our snaps of the Wilcox Avenue building in Hollywood from back in August.
As expected it is full of "Mama" jokes. Well, actually, the skincare line itself is full of organic goodness made by Absolution Cosmetics like aloe, almond and sesame. The products are also without paraben, PE, phthalates, fragrance, synthetic dye, and aggressive surfactants. And they are made in France, to boot. (A 200ml bottle costs 14 Euros.)
But what really catches our eye are the names of the products. There are actually only three products--an all-in-one cleansing wash for face, body and hair; a body cream; and soap, but with the exception of the body cream, they all have different mama sayings..
Mama Loves You From Head to Toe
Mama Likes to Keep It Pure
Mama Wants To Cream You Up (Face and body cream)
Mama Loves You From Top to Bottom
Mama Only Wants What's Best for You
Mama Says Its Totally Natural
Getting clean has never felt so dirty.
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Mama Shelter in Bordeaux
There's been no formal announcement but there's been no secrecy surrounding it either. We're talking about the pending Mama Shelter Hotel for Los Angeles. See, it's right there on the Mama Shelter Twitter bio.
But aside from a LinkedIn job listing looking for a hotel restaurant and general manager, we were having a hard time uncovering the exact whereabouts of Mama Shelter LA. But today, we've found our Mama.
Previously, we've heard West Hollywood and Hollywood flung about as possible locations but those are two very different areas. West Hollywood is trendy and expensive. Hollywood is gritty chic and more affordable. Since the latter practically describes Philippe Starck's Mama Shelter concept to a T, we suspected that's where it would open.
We put in a request to our contact at Mama Shelter hotels on the exact location, but while waiting to hear back, our resourceful European editor uncovered this article. Even if you don't understand French, you can understand what it says.
Des négociations sont aussi en cours pour l'ouverture dans un ancien hôtel des années 1920, dans le quartier de Hollywood, à Los Angeles, «fin 2013».
So Hollywood, it is. And an old hotel from the 1920s too. But still, we wanted to know exactly where. So, we dug a little deeper.
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Last week we gave you a peek at the hip Seeko’o Hotel in Bordeaux and now it’s Mama Shelter’s turn. If you know other Mama Shelters, then you know that the hipness tap stayed on during the making of this little gem.
Located right in the heart of things at Place Saint Christoly, this 97-room hotel opened in October of 2013. Like all of the Mama Shelters the concept is simple: Give the people what they need and charge ‘em extra for the stuff that they might want. That, plus a Philippe Starck design concept that’s stark (or Starck! yuk-yuk) white minimalism in the rooms and wild and wacky design in the public areas.
(Plenty of pics in the photo gallery!)
Every so often we feature a hotel review from one of our readers that we feel should be shared with the rest of you dear hotel guests. These reviews are highlighted because they are timely, about cool hotels in cool places and are relatively level-headed. Think you can submit one just like this? Send it in.
We got a reader review in today (well, more like a reader Skype call how Oprah of us!) from a recent guest at Paris' new hip, hot mom on the block, Mama Shelter.
Touted as a super high-tech, modern-but-affordable option in the City of Light, our reader enjoyed his experience at the hotel overall but had a few tips and cautionary points to throw in (as told to us):
· Those iMacs in the rooms? Yeah, to get the keyboard to actually use them as a computer, you have to pay a pretty hefty deposit down at the front desk kind of a hassle.
· Though the decor of the room is pretty cool-looking, the paint looks sort of cheap almost as though the black walls were painted with chalkboard paint and then the whole write-on-the-walls idea was abandoned somewhere along the way.
· In the small room with black walls, the light was kind of poopy and dark bummer.
· Beware of the location: it's pretty far from the center of the city and all the biggest attractions not particularly difficult to get to, just not centrally located. The metro lines are a pretty significant walk from the hotel, too.
We happened to check into Mama Shelter on a recent Saturday night in Paris, and though we’ll admit to harboring a few preconceived notions about what to expect thanks to the gaggle of recent reviews, we kept an open mind. During our stay at the Philippe Starck-designed property in the far reaches of the 20th arrondisement, we did everything from mussing the bed and overloading the in-room iMac to testing the relative speed of the two elevators in order to bring you a full review of Paris’s most happening hostellerie.
Mama Shelter is the most talked-about new hotel in Paris lately, and it’s no wonder, thanks to funding from the kids of the folks who started Club Med, and some ingenious design elements courtesy of Philippe Starck.
We just happened to be in Paris last weekend and spent a night at this new hotspot to get the real scoop on the square footage, those wacky bedside lamps, the social photo booth, and to learn just how far the hotel is exactly from the nearest Metro stop. Answer: far, very far.
Check back Monday for the full review. For now, you’ll have to content yourself with this authentic video tour of one of the standard (read: tiny) “Mama” rooms.
NYT Reviews / Mama Shelter / Fred Bernstein / Paris Hotels / Budget Hotels / Philippe Starck / → All Tags
Fast becoming the most talked about new hotel in the City of Lights, Mama Shelter is a Philippe Starck-designed budget boutique option in an out-of-the-way (some might say “dodgy”) corner of Paris that seems to be drawing international hipsters (and New York Times journalists) to its chic bar and simple rooms. That’s thanks, in no small part, to the starting rate of 79 euros a night—a rarity in one of the world’s most expensive cities.
So buzzworthy was this budget boutique hotel becoming that the New York Times sent travel writer Fred Bernstein to stay there and enlighten us all with his review. We've been dying to hear what the critics say about Mama Shelter since November and Bernstein gives it a thorough review.