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New Label for Old Hotel :: Grand Hotel Melbourne Becomes an MGallery Hotel

Where: 33 Spencer St, Melbourne , Australia, 3000

We got curious when fashionable Aussie blogger Karen Cheng said that the Accor Hotels people were sending her to stay at the "brand new" Grand Hotel by Sofitel on Spencer Street in Melbourne--we didn't think it was new. But a quick investigation soon found that in some ways, it is a bit new: it's just joined the exclusive MGallery hotel collection.

As far as we can figure out, the whole MGallery thing is meant to be a fancy version of the Mercure brand, hence the "M". To kick off the collection Accor have chosen eight hotels from their Sofitel and Grand Hotel Mercure chains to become MGallery hotels, and the Grand in Melbourne is one of them. Get it? So it's new, but not new.

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