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Mobile Booking Apps / Last Minute Hotel Deals / Same Day Deals / Groupon / Getaway Tonight / → All Tags
Once a site that catered only to local "daily deals," Groupon has since made a noticeable effort to get a piece of the travel industry pie. In 2011, it linked up with Expedia to offer hotel discounts, and while that relationship has since dissolved, Groupon debuted a "Getaway Tonight" section on its app this summer geared towards last-minute hotel deals.
When you open the Groupon app, scroll through the headers in the green bar at the top until you get to "hotels." Here, you will find a list of deals for that night, and you can search by city (if you're in route) or current location.
A recent survey by Scandic Hotels shed some light on the booking habits of Swedish travelers who frequent their properties, and as it turns out, they're not very proactive in their planning. The results revealed that 60 percent of the hotel chain's guests book their hotel within one week of their stay, and that 21 percent of guests book on the day of their arrival.
While we think the latter number is pretty stunning, what's more surprising is that the survey found that 24% of families book on the day of arrival. Going to the mall at the last minute with small children is stressful enough, let alone packing bags the night before a trip without a reservation.
While the habits of the Swedish population as surveyed by a single hotel chain might not be applicable for universal assumptions, it sure did get us thinking. Is this type of last-minute decision making happening everywhere? We sure as hell put a little more than a day’s thought into where we're going to stay, and perhaps we just assumed that most would do the same (backpacking trips and the like excluded, of course). That said, it is possible that people are thinking in advance, but simply waiting until the final day to book. Why? Perhaps because of new apps, such as HotelTonight, that give last-minute deals on room rates.