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If you’re in London today and happen to be mooching past Leicester Square, you might notice that the W Hotel – which usually exudes a mysterious ice maiden white-blue light has turned scarlet woman, with red lights (ooh err) running all across the building. The above pic is how we saw it this afternoon, but in the evening, according to the hotel, it's looking like this:
But fear not, for it hasn’t taken the recent specially-written-for-it porn to heart; it’s red today to mark World AIDS Day. Very nice too; but that’s not all.
The hotel has also knocked out some new brand new sex kits in support of the Elton John AIDS Foundation, and lured in Kelly Rowland – who is now huge in the UK thanks to her status as an X Factor judge – to support the cause, by waxing lyrical about them.
The best part (other than the glorious Lady K’s involvement of them, obvs) is that over 50% of the £20 will be donated to the Elton John AIDS Foundation.
The new kits cost £20 and contain condoms, three types of lube, a "vibrating ring with the strongest vibrations and special pleasure bumps" a "super-powered mini massager", a chocolate and vanilla massage candle that's rather sweetly called "Monogamy" and herbal supplements for both men and women to "stimulate energy levels", all ensuring, according to the hotel, that "guests can play hard but play safe."