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Last night, Waldorf Astoria Hotels and Resorts threw a glam poolside soiree at The Beverly Hilton to celebrate the long-awaited announcement of the Waldorf Astoria Beverly Hills. While we were momentarily distracted by the offerings at the chocolate bar and the drinks bar, not to mention the appearance of the ethereal and normal-sized Christina Hendricks, we did manage to study a scale model of the planned 12-story, 170-room hotel. Like many things in Beverly Hills, it's an expensive beauty, worth about $200 million.
The hotel has been a long-time dream for developer Beny Alagem who also owns The Beverly Hilton. Plans to bring the luxury brand to the city back in 2008 didn't quite work out thanks to concerned residents and the ensuing economic crash but now, the dream is finally becoming a reality. And in case you didn't already understand, having a Waldorf Astoria in Beverly Hills is a huge deal in the luxury hotel world.
"We are steps away from Rodeo Drive. This is "Ground Zero" for luxury," said John T.A. Vanderslice, Waldorf Astoria’s Global Brand Head. "And the fact that we are opening a Waldorf Astoria in here is out of this world."
But just how will this five-star hotel set itself apart from the other five-star hotels in town, some within walking distance like the Peninsula, The Four Seasons Beverly Wilshire and The Montage?