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Ta-Ta Traders, Hello Jen Hotels!

September 2, 2014 at 4:43 PM | by | Comments (6)

Shangri-La Hotels is doing away with their business traveler brand, Traders Hotels, and replacing it with a newer, hipper, brand aimed at Millennials called, Hotel Jen. Here's what Jen is about:

The Hotel Jen brand is inspired by the virtual persona Jen, a professional hotelier who loves life, travel and the adventure of discovering new places. Hotel Jen takes care of guests with efficiency and care, while also giving them informed access to the best a particular destination has to offer.

Stress-free ease and simplicity will be reflected in the overall Hotel Jen stay experience through the informal and friendly check-in, stay, check-out and on-going contact. A sense of belonging will be reflected through a brand persona concept that positions guests as "friends of Jen," with a caring and respectful service standard communicated by staff in an enthusiastic, helpful and engaging way.

The Hotel Jen "informed and friendly" service style will also guide guests to the best of where they are, through local restaurant recommendations, under-the-radar sights and unusual boutiques. The Hotel Jen team will be a guest’s own personal local lifestyle guide.

(Note: Jen is not to be confused with Marriott's imagined Millennial traveler, Jia.)

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