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Between its inspiration being a “virtual persona” and the oxygenated water we found in our room, we had little doubt about the millennial roots of Hotel Jen. But what is it like to spend the night? Does Jen give us enough of the things we like about millennial hotels (e.g. free and no fuss WiFi) without some of the trends we’d rather see end yesterday?
The WiFi question we can only answer with a resounding yes. Not only was the WiFi free at Hotel Jen Orchardgateway in Singapore, fast, and reliable, it had no limitations on the number of devices. We found ourselves with no less than five on us during our stay, so being able to go beyond the more common maximum of three was very welcome.
In the wave of millennial hotels we greeted in 2014, Shangri-La Hotels decided to join in by throwing out its business-oriented Traders Hotels and repurposing the properties into Hotel Jen, “inspired by virtual persona Jen, a professional hotelier who loves life, travel and the adventure of discovering new places”.
In case we had any doubt about its millennial nature after that description when we checked into Hotel Jen Orchardgateway in Singapore, they were put to rest when we found an orange post-it on the bathroom mirror jauntily telling us to check out the minibar, in which we found two bottles of (complimentary) oxygenated water. Fits right in with things like a focus social spaces and acting impressed over artisanal olive oil, don’t you think?
The Hotel Jen brand is inspired by the virtual persona Jen, a professional hotelier who loves life, travel and the adventure of discovering new places. Hotel Jen takes care of guests with efficiency and care, while also giving them informed access to the best a particular destination has to offer.
Stress-free ease and simplicity will be reflected in the overall Hotel Jen stay experience through the informal and friendly check-in, stay, check-out and on-going contact. A sense of belonging will be reflected through a brand persona concept that positions guests as "friends of Jen," with a caring and respectful service standard communicated by staff in an enthusiastic, helpful and engaging way.
The Hotel Jen "informed and friendly" service style will also guide guests to the best of where they are, through local restaurant recommendations, under-the-radar sights and unusual boutiques. The Hotel Jen team will be a guest’s own personal local lifestyle guide.
(Note: Jen is not to be confused with Marriott's imagined Millennial traveler, Jia.)