Aspiring Hotelier Reading List: Chip Conley's Book 'Peak'
Have you ever wondered how great companies get their mojo? No? Well you probably wouldn't be interested in Chip Conley's new book then. But if you're hoping to grow your hotel brand, you'd better listen up.
The book, Peak, explains the hotelier's management strategy, which he attributes to famed psychologist Abraham Maslow. Basically, Maslow argues that people perform well when they're needs are being met and do even better when they're self-fulfilled. What that means for a boutique hotel owner is that your customers can't be happy if the staff isn't happy.
It all sounds a little new age-y to us, but you can't deny that Conley's brand, Joie de Vivre Hospitality, is booming or that his employees don't appreciate his efforts. (To wit: his housekeepers love their brand new vacuum cleaners.) If you find yourself not self-actualized by reading just this book, remember Conley has two others out in paperback: Marketing That Matters and The Rebel Rules.
Related Stories:
· Business 101 Meets Psych 101 [Globe and Mail]
· Hotelier of The Year: Chip Conley [HotelChatter]
· Chip Conley coverage [HotelChatter]
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