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When we checked in on Ian Schrager's hotel project at 215 Chrystie Street in the LES last month, we noted that the project was rumored to be a new Public hotel. Turns out those rumors were true as Page Six is reporting that Schrager has just confirmed that it will, in fact, become New York's first Public Hotel. Even though it seemed like forever and a day that we had to wait for the announcement, it actually lines up pretty nicely with Schrager's initial expansion plan (the locations have changed though.).
215 Chrystie St.
But, wait, that's not all. Page Six also reports that plans are already afoot for a second Public Hotel in NYC, located on "the far West Side."
Is this Schrager's new MO? Developing his brands two by two? It was just back in November, after all, that we reported that he was bringing two Edition Hotels to New York City within a year of each other. And what does this mean for London, where an Edition just opened?
But not like we have any complaints. Like the man says: Size doesn't matter.
[Photo: Karen Gardiner for HotelChatter]
In November, we were hot to the news that Edition Hotels was not only opening a hotel on Madison Avenue in the Clock Tower but that they were planning another Edition for Times Square. And now, here are all the details fit to print about the new hotel, opening in 2017:
Located at 701 Seventh Avenue, this will be the first hotel of this scale to be built in Times Square in over two decades. The world-class hotel design will feature floor to ceiling windows with unobstructed views of Manhattan in seventy percent of the property's 452 guest rooms.
The Times Square EDITION will be one component of a mixed use development which will feature 100,000 square feet of flagship retail, dining, entertainment and event space, as well an 18,000 square foot HD LED sign – one of the largest in the world. In keeping with the identity of EDITION, Mr. Schrager will lead all creative design and positioning for the hotel, as well as the entertainment programming offered within the property.
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While checking on the opening date for the upcoming New York Edition at the website, we were pretty floored to read that there will, in fact, be two Editions coming to New York.
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"Traditional luxury belongs to the past." This is the epiphany that led Serge Dive and Sarah Ball (both of travel media company Beyond Luxury) to launch a trade show that would shake up the luxury travel market. Their vision for LE Miami was that it would be ‘more than just a trade show;’ an annual forum that would "literally define the contemporary travel industry ... your year-round source for the contemporary travel evolution."
The show's inaugural event took place over four days in June. In between the awards, the parties and the meetings, a couple of key events stood out: the "Ministry of Ideas," which featured speakers including Seth Godin and Ian Schrager talking on the theme 'Be Creative, Create', "and the Leadership Lab a conversation between 11 key influencers, including Claus Sendlinger of Design Hotels; Grupo Habita's Carlos Couturier, Priya Paul of Park Hotels and Ace Hotel president Brad Wilson, that discussed the topics bringing about the shift in luxury and the heightened influence of the "creative class. The results were recorded and you can now read the full report here.
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While the opportunity to scope out The London Edition on opening day would have been more than enough to lure us to the city’s Fitzrovia neighborhood last week, there was more: Ian Schrager was there to talk us through his thinking on the hotel, the Edition brand, and collaborating with industry giant Marriott.
Key things we picked up? It takes him mere hours (hours!) after arriving in a city to come up with the overall idea of how his new hotel is going to work. Each Edition will be different, combining the aspects of the building, local geography and customs, and popular culture, but with the same Edition attitude. Aside from London, New York, and Miami, there is Los Angeles, as well as “advanced discussions” in Paris. Over in Asia, Tokyo, Hong Kong, Beijing, Shanghai, Wuhan, and Sanya are all in the pipeline, as well as Bangkok (jenga!) of course. Then there is India and the Middle East on the list. While he is not directly involved in newcomer Moxy, he does offer his opinion if he has one – which we don’t doubt he does. Read on for more.
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Our man on the London scene, JasonD, peeped around the hotel today and sent back a few photos for us to drool over. He'll be dishing on all the ins and outs of the Edition next week but for now, just enjoy the eye candy.
[Photos: JasonD for HotelChatter]
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While the viewing platform at the top has been open for months, and a number of restaurants have moved into Europe’s tallest structure as well, Shangri-La looks to have a classic of hotel delay. Initially scheduled to be ready for the Olympics (ha!), we’ve had end of June, the more non-committal “summer”, and end of September as D-day for the group’s first UK property at various points in time. As of now, there is still no confirmed opening date – all we hope is that it will make it this year.
Meanwhile, rates at Edition are holding steady at £270 (about $420) a night for a queen room, which will get you 237 square feet of hotelier Ian Schrager’s latest work. About $50 extra takes that up to a Superior Room at just over 300 square foot.
[Photo: JasonD for HotelChatter]
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This morning, we are completely gobsmacked, as the Brits would say. We've just discovered that the London Edition Hotel is now opening on September 12!
Previously, we reported the hotel would be opening on October 15 and very rarely do hotels ever open before that. But whatever the reason for the early opening, we'll take it!
Rates start at 295 pounds a night or about $451 a night. However, if you use code LPR at booking you can get that rate down to 255GBP or about $390
The hotel's website is also showing off a few more room photos including a shot of the very minimalist bathroom. No photos of the Berners Tavern restaurant or the Punch Room lounge but we suspect those are forthcoming.
To celebrate the opening, Edition Hotels in collaboration with Sedition, the digital art collecting site, to offer Edition fans "Prosopopoeia" from artist Mat Collishaw. It's pretty much a big shiny diamond. We hope that's what we'll find at the London Edition as well.
[Photo: London Edition]
It's time for a walk down memory lane with a HotelChatter flashback!
On this day way back in 2010, we read the news that hotelier Ian Schrager and his commercial landlords had defaulted on a $140 million loan for the Gramercy Park Hotel. This was kind of a common occurrence back then as hotels were still trying to recover from the economic collapse of 2008 and 2009.
Yet with GPH in 2010, one investor was not interested in assuming the loan for the hotel because it was hard to get Schrager to agree to stay. And we couldn't have imagined GPH without Schrager...back then.
Today, we're totally ok with the fact that GPH no longer has Ian Schrager roaming the lobby. (He left less than six months after this.) No doubt that's because his Public Chicago, which opened in 2012, has kept us very entertained. Now, we're just wondering when he will open more of them. Oh and we can't forget about his hand in Marriott's Edition Hotels. We'll see the fruits of his labor again with the London Edition, opening this October.
As for the Gramercy Park Hotel, it's still a great spot and nearly all of Ian's handiwork remains. The hotel also has new restaurants from hotshot restauranteur Danny Meyer. Plus, you can probably even get into the Rose Bar these days! Rates start at $395 a night at the end of July.
We recently told you hotelier extraordinaire Ian Schrager would bring The London Edition to the UK in October. Now Schrager has finally released more coveted details on this project (the brand he created with Marriott International), as he returns to London after the 15 years since he introduced both the Sanderson and St. Martins Lane hotels.
The London Edition sets out to preserve the original Berners Hotel, built in 1835 as five luxury Georgian townhouses and turned hotel in 1908. But don't think that means this'll be another stuffy-puffy London property. Schrager makes it clear:
“The hotel is inspired by the grand traditions of Great Britain: the traditional, aristocratic English country manor and the quintessential London private gentleman’s club with a modern, edgy, urban feel.”
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Naturally, we clicked over to the website right away and after trying a few dates, we finally found that the hotel will open on OCTOBER 15 with rates starting at 295 GBP a night. (Or about $458.) That's for a small (237-sq.ft.) guest room with a queen bed which also includes a 46-inch flat screen TV, turndown service, robes and slippers and free WiFi. The next room category is a superior room for 335 GBP a night, followed by the deluxe room at 375 GBP and then by a Loft-type room for over 465 GBP.
What happened seventeen years ago? We barely graduated high school (well, some of us). More importantly, it was the last time hotelier Ian Schrager gave face to Miami Beach with the Delano. Now, almost two decades later, he's back to shake things up again with a ground-breaking project that involves rich people being insanely happy with their homes.
The hotel mogul just announced he'll set a new bar with the Residences at the upcoming Miami Edition, slated for an early 2014 debut. There will be 26 limited-edition residences some say will be different than anything else in Miami. Ooh, the suspense! Not really, because we have all the dish. Basically, they're being touted as "Homes in the Sky." Literally.
They'll be perched on the top floors of the existing landmark 1950s building that will be the Miami Beach Edition hotel with some residences in the adjacent, newly constructed 18-story tower. All will have panoramic views, each with that sophisticated and arty Schrager touch. They'll also be custom made with a private entrance.