InterContinental Hotels' Facebook Page Isn't All That
Where: United States
Like other hoteliers reaching out to a whole new Generation X, Y or Z of guests, InterContinental Hotels has a Facebook application called Hey, Get A Room!
Seems more like "Hey, who cares?" Only 5 active users. (To be fair, the IHG Official Page has 176 "fans.")
At the page you gotta download the concept application to get started. So we did. A box with our Facebook friends came up first (yeah, we're all on Facebook), then another box with a bunch of reasons why we'd think to tell my friends to "get a room." Instead we thought about junior high. Among the reasons were:
·"It's fun to jump on the beds"
·"It's time for a pillow fight"
· "Two words: mini-bar."
The one discussion topic made us chuckle. Bella in China wrote she was gonna try out the application. To which Greg in Atlanta wrote back, "Glad you like the concept. Spread the word."
Obviously Bella's no gossip. The discussion ended there. And get this. The page is rated 5 out of 5 stars. Hmm...who does that one reviewer works for?
What's sorta surprising is that the company's official website is pretty sophisticated with flash, some cool destination videos, even a Travel Advisory. So at Facebook, what on earth were they thinking?
