Tag: Hualuxe Hotels

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More on IHG's New Chinese Hotel Brand (with Photos!)

Where: China
March 19, 2012 at 2:09 PM | by | ()

Way before we got the skinny (heh) on InterContinental Hotel Group's new health-conscious hotel brand, Even Hotels, we had learned that IHG was planning an exclusive hotel brand in China.

Now today, we have all the details on that brand called Hualuxe Hotels and Resorts.

Hualuxe is a mash-up from the word Hua which means "majestic China" and luxe, which obvs means luxury. And it shows in these pics. The guestrooms look, dare we say, gorgeous? But Hualuxe will be more than just a pretty bedroom. The four tenets of the Hualuxe brand were created based on the priorities that Chinese travelers (of which there is expected to be 3.3 billion of in China by 2015) want from their hotels:

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