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Sheraton's Hoyt Harper Wants You to Check Out The New Sheraton

In a rare second helping of Pitch Your Hotel this week, we introduce Hoyt Harper, Senior VP of brand management for Sheraton Hotels, who met with us at the Sheraton New York to fill us in on the new changes happening with his hotels.

The brand has poured $4 billion into their North American hotels in an attempt to transform Sheraton's image from that of a dowdy, outdated hotel collection (with so-so guest satisfaction reviews) into a vibrant, modern, "social traveler hotel"--a place where folks on business or leisure can get comfortable in the Sheraton Sweet Sleeper beds and stay connected using the Link@Sheraton, a sort of internet cafe in the lobby.

But while some brands have been changing up their logos (i.e. Holiday Inn, Renaissance by Marriott), Harper told us that the Sheraton logo will remain the same. The logo is iconic and recognized worldwide thus "We're keeping it," he said.

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