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Having just taken you inside The Hoxton Holborn, opening on September 25, we’re continuing as promised with an update on the international expansion of the brand, which will include Amsterdam, New York, and Paris within the next two years.
First up is The Hoxton Amsterdam, which as we looked at earlier this year will open in what was the Rembrandt Classic Hotel on the city’s Herengracht canal. While our January snap showed guests walking in and out, the hotel has been closed since April for its much-needed renovation to Hoxton standards. Opening should be in 2015.
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Having opened reservations earlier this summer, the Hoxton Holborn is now just a month away from opening, with the official date being September 25. Not only did we hear that directly from the hotel, we also had a chance to step inside and see for ourselves how the east London favorite travels to a midtown environment.
Above a snap from inside a Cosy Room, the third category out of four. While the 174 rooms differ in size (Shoebox, Snug, Cosy, Roomy), all share the same design and features, like the wood-and-leather headboard you see here.
It looks like Holborn will have to settle for one out of two when it comes to new hotels this year: citizenM might have been pushed back to 2015, but The Hoxton Holborn has just opened up reservations from mid-October, still promising a “late summer” arrival for the group’s second London hotel.
A live reservation system comes with a first few renderings of the public spaces (above the suitably vintage-meets-industrial lobby) and a little more information about the hotel’s 174 rooms. Good news first? While small (about 130 sq ft), we can see entry-level “Shoebox” rooms from £79 ($135) – that’s under $150 dollars a night for a central, stylish London hotel. Hurrah!
Reading isn’t the first thing we’d imagine the cool kids of Shoreditch doing of an evening, but clearly we’ve underestimated their literary aspirations – because tonight the Hoxton Hotel launches its new book club.
Not just any book club, either – it’s in association with Elle magazine and the Baileys Women’s Prize for Fiction (AKA the former Orange Prize).
The club starts off with Animals by Emma Jane Unsworth – who will be there in person to give a reading, answer questions and lead the club discussion in the courtyard garden.
Sadly it’s not free, even for guests – tickets cost £20 (and have sold out for tonight). They do, though, include a signed copy of the book in question, a year’s Elle subscription, canapés and a tipple of Baileys.
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Rosewood London may have dominated headlines for the past six months as the new kid on the block in Holborn (sorry Boris, we’re still not down with calling it ‘Midtown’), but this year should see two new hotels opening in the same area, albeit in a very different segment: citizenM and Hoxton, both representing the much appreciated wave of stylish but affordable options that most cities need more of.
It’s also seconds for both when it comes to the British capital: citizenM Bankside is a twenty-minute walk across the river, and Hoxton Shoreditch has been doing its things just east of the Old Street roundabout for eight years. We walked past both hotels to check out what the buildings are like and how construction is coming along.
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Having looked at new Amsterdam hotels that start with a W (the W and Waldorf Astoria), we backtrack through the alphabet to the letter H, where we find two additional, and somewhat polar opposite, future openings: the business-focused Hyatt Regency and budget-chic Hoxton.
The 211-room Hyatt Regency will be located in the former Emma Kinderziekenhuis (a children’s hospital) between Sarphatistraat and Spinozastraat, down the street from the Amstel InterContinental and an easy stroll away from the city’s outpost of the Hermitage museum. Comparing what we found in person with Google Street View, a series of low-rise buildings has been levelled, creating what looks like the perfect space for the hotel’s driveway, entrance, and any gardens or terraces the architects might have in mind.
Looks like those expansion plans of Hoxton Hotels are indeed taking shape: only yesterday we looked at a potential opening in New York, and Amsterdam is in the works too. Before those we'll first get a sibling in home city London, opening May next year in Holborn. Among the good news is that affordability will continue to be part of the brand’s key attraction, with rooms starting from £69 ($110) a night. We presume that the £1 flash sales will pop up here as well.
The Hoxton Holborn will have 174 rooms in a Grade-II listed building in three categories: comfy, cosy and tiny. We don’t have exact square footage yet, but those labels tell you enough on what to expect in the space department. Each will have a black-and-white en-suite bathroom, and free WiFi and a complimentary breakfast bag of granola, yoghurt, banana, and orange juice is thrown in. Public spaces will be managed by the Soho House group, with both a Hoxton Grill and Chicken Shop planned.
With new hotels both in London and elsewhere, the original Hoxton needs to keep up, so a refurbishment of guestrooms is underway – we’ll have more for you on that soon.
[Photo: Hoxton Hotels]
Last year, the seemingly dull news that the Hoxton Hotel London changed hands to a new investment firm had us sit up and take notice based on the possible expansion of our £1 flash-sale favorite brand to places like New York – which arguably is in dire need of more affordable hotels.
Fast forward to this summer, and the only thing we’ve seen so far is the tiny notice on its website of the Hoxton Holborn, opening next year in a former office building about fifteen minutes due west of the hotel today. Things could be looking up, though perhaps not yet for New York, with The Times and DNA Hotels reporting that Hoxton-owner Ennismore Capital has agreed to buy the Rembrandt Classic Hotel in Amsterdam for €25 million ($33 million).
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Will this be the Hudson London?
If you thought London would be taking a break when it comes to hotel openings after a rather frenetic Olympic year, think again: the next few years look to be filled with all sorts of exciting stuff to keep us happy. We’re listing the hotels we have our eyes on for you below, and stay tuned as we will be taking you inside when we can.
- A rebirth rather than a brand new hotel, the former St. John Hotel became One Leicester Street on May 1, including a refurbished restaurant and outdoor terrace
- Over in King’s Cross, the Great Northern Hotel also got a new a lease on life as part of the revitalization of the entire station, with sleeper compartment-inspired rooms called Couchettes
- South Kensington got a new boutique hotel contender this month in the form of the 99-room Xenia Hotel on Cromwell Road, not far from the Ampersand we showed you last year
- Affordable-chic brand base2stay is re-branding itself as Nadler Hotels, and its flagship The Nadler Soho will open on June 1, a stone’s throw from the likes of Dean Street Townhouse and Firmdale’s the Soho Hotel
- This isn't really a new hotel but it is newsworthy--The Waldorf-Astoria Syon Park has now been downgraded to just the Hilton London Syon Park. A Hilton Worldwide spokesperson told Business Insider that, "Having operated the property since March 2011, we've mutually agreed with our owner that the new positioning will be the best fit for the local market."
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Deals: you want 'em, and surprisingly, everyone has 'em. Take a look at some of the latest hotel deals going around the internet today from booking sites, social media sites, flash sale sites and more. Don't forget to scroll down to see the HotelChatter-approved deal either. Who knows? You might just find what you're looking for. (But don't forget to tell us about your stay!)
· $199 a Night at the JW Marriott Marquis Miami: From now through September 30, you can get "Suntastic Savings" at the JW Marriott Marquis Miami from $239-$299 a night which includes a $50 hotel credit for anything at the hotel from a round of golf to dining out or the spa. But the good news is the rates are even lower than that. We picked a random weekend in July (July 20-22) and found rates were just $199 with the Suntastic Savings. Regular rates were going for $249. To book, go online here and use promo code SUM in the Corportate/Promotional code box. Or call 1-800-228-9290 in the US and mention code SUM.
· $100 F&B Credit to Celebrate Mr. C's 1st Birthday: The stylish Mr C. Beverly Hills (pictured above) is giving out a $100 food and beverage credit with a 2-night minimum stay. We checked rates for July 13-15 and found rooms at a pricey $429 a night but at least you can get a free dinner at Cipriani with that. Book online using promo code MRCGM in the Corporate/Promotion code box.
· Boom, Dynamite! All DC-Area Kimpton Hotels On Sale for Fourth of July: If you're keen to celebrate America's birthday in the Capitol area, then get ready for Kimpton Hotel's 72-hour Red, White, Boom sale on Thursday, June 21. Starting at 12:00am EST and running through 11:59pm EST on June 24, the sale will be your chance to nab a hotel room for as low as $109 a night for stays from June 21 to July 8. To book, visit www.kimptonhotels.com/redwhiteboom and and enter promo code BOOM in the rate code box. Note: The page for the sale will go live when the sale begins. Follow Kimpton's DC hotels on Twitter at KimptonDC for a reminder too. Good luck!
· The Hoxton's Infamous £1 Sale is Back With Rooms During the Olympics: We live for this stuff. The next £1 sale from The Hoxton Hotel in London is set for June 26th. Speedy bookers will have 500 rooms at their disposal for stays from July 1-Septemeber 30. Five of these rooms will be available every night during the Olympics. And yes, for just £1! However, things are a little bit different this time around. Hoxton is requiring you to partake in a £1 sale quiz and PASS IT before you can actually try to book a room. Hope you brush up on your hotel, London and Olympics knowledge before then. Register now as a member of the Hox fan club so you can get alerted to the sale when it begins.
News about the recent sale of London's Hoxton Hotel to Ennismore Capital, an investment firm, had us all "meh" earlier this week as the sale won't affect anything at the hotel. It's just another change of hands behind the scenes, something which guests won't even notice during their stay.
But Ennismore Capital's intent to expand the brand is an exciting bit of news, particularly since they have New York City in their sights. This has us pumped for two reasons--one, we welcome more stylish and fun budget options in the Big Apple. Two, we're hoping the Hoxton expansion will light a fire under Ian Schrager's Public Hotels.
We wouldn't say the Hoxton and Public are the same types of hotels--Hoxton is more colorful and a bit louder than the subdued Public--but there are similarities like reasonable room rates, free WiFi, brown paper bag room service and flash $1/£1 sales.