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Virgin Hotels have been taking
too long their sweet time in opening their first property. They've also been extremely tight-lipped--some may even say closed-off--about the details of their hotel experience. But today, HotelChatter has an inside line on what to expect when the first Virgin Hotel opens in Chicago this fall, to be followed by other eager, young Virgins around the world.
Here are 6 THINGS VIRGIN HOTELS WANT YOU TO KNOW ABOUT THEM as told to HotelChatter by Raul Leal, CEO of Virgin Hotels.
1. Virgin Hotels Will Woo Women
"We are building a product experience sensitive to how women travel," Leal said. Indeed, 60 percent of the Virgin Hotels team is women and they've been giving their input on the room experience from a female business traveler perspective, highlighting more drawers and closet space and a dedicated space to apply make-up. But Leal said Virgin will still be build something that both sexes like and that "works for both sides."