Tag: Hotel WristbandsView All Tags
A few months ago, we put out a poll that asked readers how they felt about hotels replacing traditional keycards with electronic wristbands. A few people liked the convenience of having everything on their wrist and not keeping track of a key, but most, including this writer, balked at the idea.
Part of it is that the hotel chain in question, EVEN Hotels, is charging guests $8 for them. The other part of it was the belief that if anything is going to replace our beloved keycards, it should be smart phone technology. Who needs one more thing?
Alas, it looks like enough people are at least interested in the concept to give the trend a chance to become a mainstay. But this time itís no small potatoes. This time, itís Four Seasons touting them as a perk.
The newly-opened EVEN Hotel in Norwalk, Connecticut
The development of the EVEN Hotels brand has been an interesting thing to watch as it attempts to appeal to travelers, presumably of the business variety, who want to stay in shape while on the road. And it's introduced some ideas and concepts that are sure to keep even casually health-conscious people thinking fitness, including "in-room training zones" and an in-house restaurant concept that makes it easy to make good decisions.
Obviously, the idea is to attract active guests. Which is why we're curious to hear your thoughts on the brand's latest guest service offering: Waterproof wristbands that act as the room key and a form of cashless currency.
According to a press release, the wristbands will reflect the "new, wellness-oriented hotel brand's efforts to appeal to particularly active guests." They cost $8, but can be kept and reused on a future stay. The wristbands can even be customized with a company logo.
Hmmm... guess that takes the "presumably" out of the above statement about EVEN Hotels going after business travelers. It's convenience for repeat guests that is for sale here, and there's probably a small underlying assumption that active guests are likely to rock an athletic-type wristband.