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A Ritz-Carlton Shoe Shine Ain't Just Any Old Shoe Shine

September 6, 2012 at 9:18 AM | by | Comment (1)

Has the experience of a really good shoe shine ever stayed with you...even after you've left the hotel?

Well, that's the kind of impact Ritz-Carlton is hoping to make with their brand new video series, "The Art of the Craft," which offers portraits of individual employees toiling away in their natural hotel habitats: sommeliers, chefs de cuisine, shoe shiners. They're all here, representing different corners of the vast Ritz-Carlton empire, and all managing to make whatever it is they do (work) look like the total opposite of work.

We just watched two clips from the new series, and have to admit—if nothing else, the sommelier made us want to have a drink, and the shoe shiner made us want to get our shoes shined. Mission accomplished?

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