Tag: Hotel Reward Programs

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Club Carlson Tries to Understand What Members Want From a Loyalty Program

Where: Various Locations
June 17, 2013 at 12:55 PM | by | ()

The Missoni Hotel Edinburgh, which is a part of the Carlson Rezidor hotel group.

Club Carlson, the global hotel rewards program from Carlson Rezidor Hotel Group, recently conducted a survey of a thousand people to get a grip on the public’s views and thoughts of hotel loyalty programs.

Logically enough, the study revealed that the ease and frequency with which one can earn free nights is the main motivator when it comes to joining a loyalty program. Free Internet, regular promotions, and the quantity of hotels at which to earn and redeem points were also major factors in participation.

The study found that disappointing experiences would cause 91 percent of people to discontinue their affiliation with a particular brand, and one in four individuals would join a competitor’s loyalty program after a single bad experience. On the flip side, two-thirds of those surveyed said it would take three or more good experiences to consider themselves loyal to a specific brand. Sounds like our experience in the dating world!

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Beyond Turndown Service: These Hotels Kick Perks Up A Notch

November 2, 2012 at 2:29 PM | by | ()

We know it pays off to stick with one or two hotel chains to accrue points for higher level of perks when checking-in. It doesn't just make us feel appreciated, these little details makes us feel like a baller when we get an upgraded room, free breakfast or even a later check-out.

Hotels know their 'bread and butter' are travelers who don't think twice about staying at different brands or pick their travel destination based on where their favorite hotels have properties. So, cater to them, some hoteliers have come up with unique perks to keep their most loyal customers.

Late arriving flights are no longer an issue for road warriors racking up 75 or more nights per year at Starwood properties. These platinum guests have to option of picking their check-in and check-out times ultimately reserving a hotel room for 24 hours. So, if you arrive at 9pm that means that check-out isn't until 9pm the next day. Sweet!

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The Points Guy Shows Us How To Use Hilton HHonors' 1 Million Prize!

September 11, 2012 at 9:55 AM | by | ()

HotelChatter Contributor Eric Rosen is the managing editor of The Points Guy, where he talks about the world of airline miles and hotel points every day. We thought we’d have him take a look at Hilton HHonors’ latest giveaway and talk about what you could do if you won one of their grand prizes of 1 million Hilton HHonors points!

The program is currently celebrating its 25th anniversary by giving away 25 grand prizes of 1 million Hilton HHonors points each to Facebook fans in its “25 Million Reasons to Celebrate” contest.To enter the promotion, you have to “like” Hilton HHonors’ Facebook page, and you also need a Hilton HHonors account, which you can sign up for here.

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