Tag: Hotel Rebrandings
View All TagsHyatt House / Extended Stay Hotels / Scottsdale Hotels / Hyatt Hotels / Hotel Rebrandings / → All Tags
Hyatt House is Officially in The House
We were cruising through the middle of Old Town Scottsdale yesterday and lo and behold the Hyatt House logo jumped out at us. It was our first time seeing a Hyatt House in the wild!
As you may recall, Hyatt House is Hyatt's revamped extended-stay brand which has taken over all 38 of the Hyatt's old Summerfield Suites and 15 Hotel Sierras. Inside Hyatt Houses, guests can expect to find more home-like public spaces and guestrooms, a new lobby concept called The Great Room, a hotel bar called The H Bar and these awesome proprietary chairs that our designed with power outlets in the arm rests.
As of January 24, all of the old Summerfield Suites and Hotel Sierras have been officially rebranded, meaning they are now using the Hyatt House name and logo. But several of them still have to undergo service upgraded and remodeling throughout the year.
Hotel Rebrandings / Manhattan Hotels / Viceroy Hotels / Hotel News / → All Tags
The Cassa Hotel in NYC is Now a Viceroy
Well this is a very bit of surprising news--The Cassa Hotel on West 45th Street in Manhattan now belongs to the Viceroy Hotel Group. Looks like the Year of the Dragon is getting off on a good foot for the hotel!
Management of the Cassa (whose owners filed for bankruptcy last April) was officially transferred to the Viceroy Hotel Group on January 20th and the hotel now belongs to Viceroy's Urban Retreat Collection. This also marks the first NYC hotel for the Viceroy group (finally!)
It doesn't appear as if much will change throughout the hotels 165 rooms and suites but the hotel is getting a new restaurant from Chef Laurent Tourondel--BLT American Brasserie which will serve classic American fare for breakfast, lunch and dinner. We reported on that opening back in Aprilbut it looks like it's really happening this time, and soon.
Interested in staying at the new, improved and Viceroy-ized Cassa Hotel? Rates for next weekend were going for just $279 a night for a deluxe room with a queen bed. Suites were starting at only $479 a night.
Thompson Hotels / Chicago Hotels / Hotel News / Hotel Rebrandings / → All Tags
Thompson Hotels Now Managing Sutton Place in Chicago
Perhaps we spent too much time obsessing over The Belgraves in London, that we didn't realize that Thompson Hotels added another hotel to their growing collection--The Sutton Place Hotel in Chicago.
According to Thompson's website, the lifestyle boutique hotel brand is simply managing the Sutton Place hotel, very much like how their managership of the Hotel Victor in Miami Beach began. Except four months on, it looks like now Hotel Victor has become fully assimilated into the Thompson fold. The only thing left to do is officially change the hotel name to Thompson Ocean Drive.
Miami Hotel Mambo / Gansevoort Hotels / Starwood Capital / Hotel Rebrandings / Hotel News / → All Tags
Gansevoort Miami Beach Finally Drops The Gansevoort and is Now Known as The Perry
It's lights out for The Gansevoort in Miami Beach
Nearly two years after the Gansevoort South/Miami Beach actually ceased to be a Gansevoort Hotel, we've now got word that the hotel has changed its name and will also get started on some much-needed renovations.
Miami-based tipster @DeeTCL tells us the hotel is no longer bank-owned, that Starwood Capital (not Starwood of the W Hotels) has moved in and that the hotel is going by the name, The Perry. Renovations will start soon and will be done in two years. However, despite Starwood's involvement, Coral Hospitality will remain on board as the management company. Already, the Gansevoort's website seems to be defunct while the perrysouthbeachhotel.com is up and running.
Miami Hotel Mambo / Guess The Hotel / Kimpton Hotels / Hotel Rebrandings / Hotel Design / Hotel Pools / → All Tags
A Look at The Kimpton Surfcomber's Beefed Up Decor and Pool Scene
How did you go with our last Guess The Hotel game? Did you identify the home of those cow statues by the pool as The Surfcomber? If not, you're dead wrong!
We took a peek at the new Kimpton-on-the-beach the other day, and found a spacious lobby with lots of designy quirks and an awesome pool deck with cabanas a-go-go and plenty of space to stretch out on regular ol' daybeds and outdoor beanbags in the sand, too.
According to a Kimpton press release,
Surfcomber’s new design-driven spaces marry the eclectic style of European Bohemia with a down home American front porch appeal. The design creates an inviting and comfortable atmosphere, with elements of surprise throughout. Combined with Kimpton’s warm and welcoming service, the hotel offers guests a retro, breezy atmosphere and a distinctive South Beach experience that is as cool as it is friendly, and as sexy as it is fun.
Standard Hotels / Andre Balazs / Manhattan Hotels / Hotel Rebrandings / → All Tags
Andre Balazs Plans to Make Good with the Neighbors Around The Standard, East Village
Sorry, Andre is not quite sure what he wants to do with this space here.
While the Cooper Square Hotel is officially now the Standard Comma East Village, not much has changed. And it might be a while before things do as hotelier Andre Balazs told the Wall Street Journal that he was still figuring things out.
However, Andre does plan on making the hotel "cost-conscious" with rooms starting at about $190. Given that these rooms are incredibly small, we think that's a fair rate. He also new ideas for the hotel's public spaces--meaning the lobby and the restaurant and possibly that rooftop performance space we heart so much. But alas, no real plans for these areas seem to be shaping up.
However, Andre did get in a little dig to the guys who built Cooper Square--Greg Peck and Matt Moss. The two notoriously had a falling out during the construction of the hotel and needless to say, that probably affected the hotel's future. But another big problem for the hotel was how badly they pissed off the community before the hotel even opened. And here's where Andre puts in his two cents:
Hotel Rebrandings / Hotel News / Waldorf-Astoria Collection / Chicago Hotels / → All Tags
Waldorf-Astoria to Remove All Traces of The Elysian When it Takes Over Next Month
Even though this hotel memory-erasing was expected, it still makes us sad. The luxe Elysian Hotel in Chicago will be no more come February 1 when the Waldorf-Astoria takes it over.
Waldorf is wiping the Elysian name from every nook and cranny, starting with the front entrance sign and then working their way up into the guest rooms to include the stationary, the bathrobes and literally anything else that says Elysian on it.
The good news is that the Chicago Tribune reports that pretty much everything else inside the hotel, as well as all the services, will remain the same.
What will stay the same is nearly everything else that has cemented the hotel's reputation for refinement: heated cobblestones in the courtyard, staff members who greet guests with platters of Evian bottles and a stunning, sunburst-shaped chandelier in the lobby modeled after a brooch by Coco Chanel.
That should please all those TripAdvisor members who voted the hotel the best in the U.S. If you're looking to be the first to stay at the Waldorf-Astoria Chicago, room rates start at $395 on February 1.
King and Grove Hotels / Miami Hotel Mambo / Hotel Rebrandings / → All Tags
Evidence of King & Grove Inside The Tides South Beach
So now that King & Grove is on a whirlwind takeover spree (see Los Angeles, The Hotel Chelsea and The Hotel Williamsburg), we thought it was high tide, er, time we popped into one of their hotels to see what all the fuss was about.
Yet as far as we can tell, there's not much too fuss over.
We casually strolled around the Tides Hotel in South Beach last week and aside from a sign near the hotel's Terrace (aka streetside) cafe and a business card holder atop the maitre'd stand, everything seemed very Tidesian.
Miami Hotel Mambo / Hotel Openings / Hotel Rebrandings / Hotel Design / → All Tags
South Beach Gets Another Lord (And Another Chick For Your Hotel Room Wall)
Another day, another new South Beach hotel on the way. Let us introduce you to Lord Balfour, an improvement on the old Wave Hotel. His opening in 'winter 2012' will bring the number of hotel Lords in Miami to two. (What's up, Lords South Beach?)
As you can see from the shot of Balfour's room above, it will also bring more chicks on your hotel room wall to South Beach.
What is different about this hotel is that it's located down in the SoFi area--South of Fifth--which is mostly residential, aside from a few small hotels like this one, and the mostly under-the-radar South Beach Marriott and Hilton Bentley.
It's a great place to stay--you're just across from the beach (although we don't think there'd be any views of the water, as it's on the west side of Ocean and not very high)--and close to picturesque South Pointe Park.
Also, SoFi is home to many famous athletes. You know, if you're into that kind of thing.
Hotel Reopenings / Hotel Rebrandings / LUX Hotels / Naiade Resorts / Mauritius Hotels / → All Tags
Kelly Hoppen Goes Lux* In Mauritius
Where: Mauritius
A Hoppen-designed room
There are few excuses we need to dream of Mauritius. Mauritius + celeb designer redoing a hotel? Super-excuse.
So thanks to Kelly Hoppen for signing up as designer for the LUX* Belle Mare. Not familiar with the property? It was called the Beau Rivage until December, when its owners Naiade Resorts rebranded as LUX*Island Resorts (going for the Wallpaper crowd, anyone?).
The redesign will be fully unveiled in September this year (she's already done the Honeymoon Suites and Pool Villas), but according to the hotel, the inspiration will be “Island Light” – or rather, a “lighter, brighter interpretation of luxury”. Think neutrals with bright – and we’re talking bright - accents of turquoise, fuchsia, apple green, orange, purple and Chinese red.
Wyndham Hotels / Hotel Rebrandings / DoubleTree Hotels / Times Square Hotels / → All Tags
Wyndham Garden Hotel Gets Uprooted By Hilton's DoubleTree in Times Square South
The Wyndham Garden Hotel Times Square South is no longer. A tipster let us know that the hotel on West 36th Street will turn into a DoubleTree Hotel on February 6.
Wyndham has already pulled the hotel off its website and we presume it's undergoing some slight updating to get ready for the DoubleTree takeover.
But the loss is really no big deal to Wyndham considering that they have another Wyndham Garden hotel just 12 blocks south in Chelsea on 24th Street. We guess the upcoming Tryp by Wyndham Hotel in Times Square, just one block over, will be re-routing guests to this property from now on.
However, we will mourn the loss of the hotel's free WiFi as DoubleTree will be charging $9.99 a day. Not sure a DoubleTree cookie will make up for that. Ok, it helps a little.
Hotel Rebrandings / Manhattan Hotels / Standard Hotels / Andre Balazs / → All Tags
The Cooper Square Hotel is Now Officially The Standard East Village
Just the other night we were perusing hotels in New York City on a couple of booking sites and lo and behold, look at what we saw--the Cooper Square Hotel is now officially rebranded as Andre Balazs Standard East Village.
We first got word of the hotel's Standardization back in October but now it looks like the transformation is complete, at least online. Not only do booking sites like Expedia and Kiwi Collection (pictured below) show the CSH as the Standard East Village, but when you visit Cooper Square's website, it redirects you to the Standard site.
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