Tag: Hotel RebrandingView All Tags
Last week Gap decided to introduce a new logo on the interwebs and it was met with such great dislike, namely on Twitter, that the company ended up scrapping the new logo and sticking with the old one. Could the same thing happen to DoubleTree Hotels?
The mid-level brand's parent company, Hilton Hotels unveiled the new logo today along with a proper new name--DoubleTree by Hilton. As you can see the cartoonish Disney-esque green DoubleTree logo has been replaced with a more illustrated look featuring two mature trees in brownish hue. It looks like the first letter in the first chapter of a children's storybook. We like it but it's just going to take some getting used to.
According to the press release, more changes are in store too:
Hotel Rebranding / Viva Vegas / Dolce Hotels / Lake Las Vegas Hotels / Ritz-Carlton Hotels / Hotel News / → All Tags
When the old Ritz-Carlton Lake Las Vegas closed back in May, we didn't know if the property would remain closed or if another brand will come in and manage it. Well, five months later, we have our answer--Dolce Hotels and Resorts has been selected by the hotel's owners to reopen the joint in the early 2011.
And judging from a press release sent out by Dolce this morning, there doesn't seem to be too much work to be done on the hotel:
The property showcases 32,000 square feet of meeting and banquet space and a 30,000-square-foot spa and fitness center, with multiple dining and lounge experiences. An idyllic setting for weddings, it offers Las Vegas’ largest and only over-water chapel, as well as beautiful gardens and courtyards that can be used for private affairs. Located next to the resort’s spa, a heated pool provides guests a sophisticated retreat to relax year-round. The property adjoins MonteLago Village, offering scenic walking streets of boutiques and restaurants.
Hotel Rebranding / Provenance Hotels / Personality Hotels / San Francisco Hotels / Design Hotels / → All Tags
The new-look Hotel Vertigo.
It’s been a few months since San Francisco's Personality Hotels got a brand new identity. So while we were up in the Bay Area last week, we decided to swing by Hotel Vertigo and Hotel Frank to see how they were faring under the Oregon-based Provenance Hotels boutique chain. (Which is also now managing the Hotel Metropolis.)
Our most pressing question, of course, was had the hotels retained any of their personality? Har har har.
Look at this picture above. Then look at the picture at the bottom of this story. Notice anything different? No? Ok, look verrry closely. Still don't see it? Ok we'll just tell you.
Yes, we know. It doesn't look much different from the old logo but Hilton assures us there are some differences, the largest being the emphasis on the word "Resorts" to highlight Hilton's 70 resorts in 25 countries around the world, with 11 more in the pipeline.
Here are some other subtle logo changes:
· Introduction of a sophisticated blue logo color
· Use of a new, contemporary font named “Hilton,” which was custom-designed for the brand
· A smaller cartouche that provides a modern look and places more emphasis on the Hilton name. (A "cartouche", so that's what they call it!)
The biggest change is the newly instituted daily resort fee. The fee is 14 percent of the room rate. That means if you get a $159 garden double room, the resort fee is $22.26; a $219 city-vista room carries a $30.66 fee. But you don't get much for it. The fee covers daily live entertainment, fitness center access and poolside activities.
The Crowne Plaza Darling Harbour: Soon to be a ParkRoyal Hotel.
If you were a youngster in the Sydney suburb of Parramatta in the '90s, the Park Royal was your first port of call for hotel fun. Conveniently located near a strip of clubs and restaurants, it was the place to go for birthday parties, after parties, any party at all out in the 'burbs. Over time it lost the Park Royal name and became better known as a business hotel. But just like flannel shirts and Axl Rose, the Park Royal is coming back to stoke Parramatta's nostalgia!
Pan Pacific will also rebrand two other Australian hotels: the Crowne Plaza Darling Harbour will become the ParkRoyal Darling Harbour in November, and over on the other side of the country, the Sheraton Perth will turn into the Pan Pacific Perth in January 2011.
Hotel Rebranding / Hotel Renovations / Budget Hotels / Manhattan Hotels / Apple Core Hotels / → All Tags
Being a Red Roof Inn may mean instant brand recognition, but the Manhattan outpost of the budget chain is busting out of the box, shaking off that red roof and going solo. Yep, the former Red Roof Inn on 32nd Street is now Nyma—the New York Manhattan Hotel.
This isn't the first time Apple Core Hotels has de-branded one of their New York properties—last time it was The Hotel @ Times Square, which ditched its old Super 8 identity.
Free of franchise rules, the hotels have more freedom to be themselves. And for Nyma, that means a design overhaul.
Barry Sternlicht / Starwood Capital / London Hotels / Hotel News / Hotel Rebranding / Guoman Hotels / → All Tags
The London Hotel Scene is sooo hot right now what with a W Hotel, a Tune Hotel, a Thompson Hotel, an Aloft Hotel, a Heliport Hotel and the reopening of The Savoy all happening within the next year. But the scene may get even hotter.
Bloomberg News reports today that the Royal Bank of Scotland sold The Cumberland Hotel on Great Cumberland Place to London & Regional Properties Ltd. and Starwood Capital Group LLC aka Barry Sternlicht's hotel group.
When we reported that the hotel formerly known as the Four Seasons Aviara was set to become the Park Hyatt Aviara, a couple of readers were hoping that the new Hyatt bosses wouldn't change too much about one of their favorite hotels. The chi-chi property officially became a Park Hyatt on Monday—so what's new?
As far as we can tell, not much. At least not yet. But the good news is that as a "new" hotel, the Park Hyatt Aviara is offering an Introductory Offer, giving guests three nights for the price of two, even over the July 4th holiday weekend. So whether you're new to Aviara or a regular, perhaps it's time to get (re)acquainted and then come back here and let us know what you thought.
When we checked in with Personality in late May, hotelier Yvonne Lembi-Detert told us that there was no new manager/operator for The Hotel Metropolis, Hotel Vertigo and Hotel Frank. But a month later, we have learned that Provenance Hotels, an Oregon-based company with four hotels in the Northwest and one in Nashville, have assumed management of the former Personality Hotels.
We love Provenance Hotels because they understand that a boutique hotel stay can be affordable and fun--a philosophy that's very similar to Personality Hotels. Remember the contest we did with Provenance's Hotel Preston? We also love Provenance for their Foursquare savvy.
All in all, this is good news for the orphaned Personality Hotels. We just hope that Provenance keeps the free WiFi (they said they would.)
Hotel Rebranding / Hotel Woes / Hotel News / Four Seasons Hotels / Park Hyatt Hotels / San Diego Hotels / → All Tags
Last year at this time the Four Seasons Aviara was embroiled in a nasty fight with its owners, with the Four Seasons vowing not to leave the property even as the owners were attempting to force them out.
Things eventually quieted down but it looks like the owners finally got their way as Travel Weekly reports that the Four Seasons will be leaving the property on June 21. In its place will be a Park Hyatt. This will mark the return of a Park Hyatt to California (the one in Los Angeles left a few years ago) but as you know, the Four Seasons and Park Hyatt are two very different hotel brands with the former attracting a ton of loyal guests.
So far, there's no word on if room rates will be affected but it will be interesting to see what Park Hyatt does with this property.
Are you Team Four Seasons or Team Park Hyatt? Let us know in comments below!
Hotel Closings / Hotel Woes / Hotel News / Hotel Rebranding / Ritz-Carlton Hotels / Michigan Hotels / → All Tags
As of June 2, there will no longer be a Ritz-Carlton in the state of Michigan. Yesterday, it was announced that the Ritz-Carlton Dearborn would be
closing moving out on June 2. As is often the case, the bad economy was to blame. The Detroit Free Press reports:
The Ritz-Carlton Dearborn has been sold to an investment group and will be managed by Greenwood Hospitality Group, a hotel investment and management company. As of June 2, it will no longer be a Ritz-Carlton, said Vivian Deuschl, a Ritz-Carlton spokeswoman.