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Hotel Art
Hotels Hip It Up with Projection Art
August 8, 2008 at 4:00 PM | 0 Comments
Look up there! It's a bird...it's a plane...it's graffiti on the side of a hotel!
Properties graced with chic, minimalist facades often rely on their recognizable modern architecture as a selling point. But recently, three hotels have taken the innovative step of making their concrete slabs interactive.
The nautically funky Maritime Hotel in New York was the first to get the virtual treatment several years back, when street art group Graffiti Research Lab brought their "Projection Bombing" to 9th Avenue. Using homemade projection technology, they converted the Maritime's be-portholed structure into a gigantic canvas for connect-the-dots and ambient imagery.
This stunt eventually got Graffiti Research Lab on the Museum of Modern Art's radar, who recently purchased one of their interactive projection machines for themselves (and subsequently used it to scrawl "F*ck This Museum" on the wall).
