Tag: Hotel Partnerships
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Starwood Announces New 'Crossover Rewards' Partnership With Delta
A new partnership was announced this morning between Starwood and Delta Airlines, and it's a doozy. Starting March 1, SPG elite members will be eligible to earn one Starpoint for every dollar spent on a Delta flight—not to mention free checked bags, priority check-in, and priority boarding on eligible Delta flights for Platinum members.
And that's all in addition to the regular miles earned on flights. In other words, you're earning points before you even get to the hotel. Not a bad deal, eh?
Luckily, the partnership works both ways, so if you're a Delta Medallion member (which you actually have to be in order to participate in the program) who's staying at a Starwood hotel, then you automatically earn SkyMiles, as well as being entitled to late check-out and free WiFi (huzzah!).
The idea is to "provide elite members of both loyalty programs reciprocal benefits," and, as SPG Senior VP Chris Holdren states, "This partnership is the first of its kind. To have SPG Gold and Platinum members earning points on Delta flights is something that really hasn't been done before. You know that saying, 'A friend of yours is a friend of mine'? It kind of brings that idea to life."
For more info on Starwood's new "Crossover Rewards" partnership, read on!
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Marriott And Wired: A Match Made In Digital Nomad Heaven?
Marriott must be feeling old. In an effort to reach those "younger travelers connected to their digital worlds," the hotel chain has launched a new partnership with Wired magazine.
As part of the initiative, the two brands will be curating various events at Marriott hotels around the country—titled the Wired + Marriott "Culturazzi" Series—including comedy nights, meet-ups, and other "provocative and stimulating" experiences basically designed to get people tweeting and Facebooking about Marriott.
The kick-off event, "Marriott Meetup: Five Startups To Watch," will take place in the lobby of the Boston Marriott Long Wharf tomorrow evening, allowing guests to drink wine, indulge in all the tech-speak they want, and simultaneously admire the results of the hotel's recent $30 million renovation, which it unveiled at the beginning of the year.
