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The Hilton San Francisco Changes Its Name...Sorta

Go To The Hotel's Web Site Where: 333 O'Farrell St. [map], San Francisco, CA, United States, 94102
September 23, 2009 at 8:48 AM | by Heidi Atwal | 0 Comments

The official transition to fall has brought other changes as well, though the one we're about to mention is hardly as noticeable as leaves turning autumnal colors. It was recently announced that, effective immediately, the Hilton San Francisco has changed its name to—drumroll, please—The Hilton San Francisco Union Square. Shocking, we know.

The name change was brought about for one glaring geographic reason: The hotel is located just two blocks away from Union Square, San Francisco's pulsing city center, known for shopping, dining, and close proximity to major cable car stops and other popular tourist neighborhoods like Chinatown and North Beach. Hilton cites a want to "raise awareness among visitors" by adding "Union Square" to its tail end, hopefully filling a few more rooms in the process.

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So Much for That :: The Hotel De Soleil Will Now Be the Z Ocean

Go To The Hotel's Web Site Where: 1458 Ocean Dr [map], Miami Beach, FL, United States, 33139
April 7, 2009 at 5:25 PM | by juliana | 11 Comments

We knew it wouldn't last long but we thought maybe, just maybe, there wouldn't be another name change until next year. However, the Regent South Beach, Vinnci, The Hotel De Soleil will soon be called the Z Ocean. Really. Really? Really.

To celebrate the name change (and new ownership by Intercontinental Hotel Group), Kevin Bacon's band, The Bacon Brothers, will be perform live on April 17. The hotel will then open to the public the next day. The Miami Herald reports:

New additions: Zushi Flirt, a sushi bar located in the hotel's breezeway, private beach club, private nightclub and a piano bar.

Why the name Z Ocean?

''We were looking for something that people will remember,'' Taic said, 'Instead of `The Ocean,' this is 'Z Ocean.' ''

We guess that does beat being a Crowne Plaza Hotel. Discuss amongst yourselves.

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Setai San Diego Changes Name to Sè San Diego

Go To The Hotel's Web Site Where: 1047 5th Avenue [map], San Diego, CA, United States, 92101
December 22, 2008 at 5:06 PM | by juliana | 2 Comments

Some breaking news: The Setai San Diego has changed its name to Sè San Diego to avoid any confusion with The Setai Miami which is currently owned by the epic FAIL bank, Lehman Brothers. Straight from the official press release:

Today, Fifth Ave. Partners Llc., owners and developers of the hotel, Setai San Diego, are proud to announce that beginning Monday, Dec. 22, 2008 the property currently named Setai San Diego will be renamed Sè San Diego.

The Setai Miami is currently owned by Lehman Brothers. Due to the uncertainty of this ownership, Fifth Ave. Partners Llc. determined that a new hotel name and brand would be best for its development.

The developers believe the meaning of the Chinese word Sè – colour, look, quality; expression, sensuality and physical attraction - better represents the level of design, art and experience that will be unique to the San Diego property and long-term vision of the company.

The creation of the Sè hotel brand also supports the owner’s desire to have complete freedom to independently create and manage their investments. Fifth Ave. Partners Llc. are currently in advanced planning stages for additional Sè hotels in the Western US and internationally.

Now it's totally official: The Setai Miami remains the only Setai hotel around. And we're liking the name Sè, especially since it fits in with the hotel's Zen Chic style and feel. Perhaps the hotel should have just done this from the beginning to avoid all the confusion?

Lastly, a new update on the hotel's opening status: A rep for the hotel says the hotel is indeed soft-opened right now but no new reservations are being accepted until Friday.