Tag: Hotel Loyalty ProgramsView All Tags
Piece by piece, the layers are coming off the Virgin Hotels brand.
Last week, we learned that Virgin America's Elevate members would get certain perks at Virgin Hotels, which will open first in Chicago on January 15. Now we have the full details of Virgin Hotels own loyalty program, excuse us, preference program, called The Know.
Here's what to know about The Know. t's pretty simple.
Visit VirginHotels.com/the-know to fill out a short questionnaire. (You'll also have to submit your email if you haven't already signed up.) The questions asked include cheeky ones such as, "What do you really want to be called?" "Afraid of elevators?" "Do you have any allergies?" and "Special requests? Pet peeves? Ghost concerns?" You can also tell them your favorite drink, favorite snack, your "dream" minibar item and what should NEVER be found in your minibar.
Once you've enrolled, and stayed at a Virgin Hotel, you'll be eligible for perks such as:
Kimpton Hotels / IHG / Hotel News / InterContinental Hotel Group / Hotel Loyalty Programs / Loyalty Program News / → All Tags
Yesterday when we learned that InterContinental Hotel Group will acquire the 62 hotels that make up Kimpton Hotels, our first thought was, "Nooo!", followed by "Whyyyy?" and then finished up with, "Wait, what happens to the Kimpton Karma loyalty program which was just unveiled this summer?"
As it turns out, the program is not going anywhere. At least not right away. Kimpton Karma will continue to work as it always has with no crossover into IHG's Rewards Club. But you know that won't last. We expect members to be able to use and earn points at both brands sometime in 2015.
With that out of the way, let's look at all the other concerns Kimpton loyalists have about their cute boutique brand being acquired by a big corporation.
Virgin Hotels / Hotel News / Loyalty Program News / Chicago Hotels / Hotel Openings / Virgin America / Hotel Loyalty Programs / → All Tags
As the opening day gets closer and closer for the very first Virgin Hotel, the brand's loyalty program is also getting closer to coming out.
We reported two months ago that a Virgin Hotels loyalty program would be "integrated into the airlines' current loyalty programs." Today, we know exactly how that will work.
Front Desk Tips / Repeat Guests / Hotel Loyalty Programs / Aditya Rajaram / Hotel Services / → All Tags
Recently, a reader and frequent hotel guest was exasperated that a hotel did not recognize his repeat stays, asking the forced and scripted question,"Have you stayed with us before?" each time he checked in. We turned to our Front Desk Guy, Aditya Rajaram to answer why this happened. As hotels ramp up their "let's be friends" and "we care about you, really" marketing schemes to entice the "new generation" of travelers, we thought this was an important aspect of the hotel experience to analyze. Here's his take on it all.
The question of loyalty at hotels is perhaps one of the most fundamental questions in hospitality. The ability to recognize and appreciate a returning guest is a balancing act between art and science. The "science" of it is left to the multiple hotel company systems and databases that store prior stays, preferences and options but the "art" comes from the hotel employee's ability to filter through all the data, and perhaps rely on their own memory system, so they can genuinely welcome back each guest and provide them with a customized stay.
Unfortunately, both science and art can fail, leading to a really bad scenario. When this happens, the hotel does not only have the requisite guest information (history of stay, preferences etc) on file but they do not appropriately reward their loyalty with warmth, relevant perks or a heightened level of service.
Below, I'll explain how recognizing repeat guests *should* work, as well as explain what commonly goes wrong.
Hotel Loyalty Programs / Loyalty Program News / SBE / SLS Hotels / Redbury Hotels / Hyde Hotels / Hotel News / sbe preferred / → All Tags
At long last, SBE, parent company of nightclubs, restaurants and SLS Hotels has FINALLY introduced its new loyalty program. And boy, is this long overdue. We've been waiting for this since July 2011 when the existing program, SBE Preferred, stopped taking new members.
Called THE CODE, the program was actually introduced first as the players club program at the new SLS Las Vegas. When we inquired at SLS casino about signing up, we asked if The Code worked for all SBE properties across the U.S. We were told that it didn't at the time but that eventually it would. Now the program is open for all SBE venues but The Code heavily favors SLS Las Vegas in terms of perks and benefits.
Here's what The Code promises (FWIW, we do dig that name.)
Virgin Hotels / Loyalty Program News / Hotel Loyalty Programs / Virgin America / Virgin Atlantic / Hotel News / → All Tags
We now know you can FINALLY book a room at The Virgin Hotel Chicago on January 15, starting at $209 for a Chamber king room. We also know that you'll get a room with a sliding partition, an ergonomic bed, an oversized vanity, minibar snacks at normal prices and free WiFi.
Outside of your kinky room, there will be five restaurants and lounges for you to socialize in because ain't nobody leaving the hotel when it's freezing outside.
The good news is there will definitely be one. But the bad news is we have to wait a little longer for the details. A Virgin Hotels spokesperson has told us that the loyalty program will be coming out much sooner that initially reported (well before the first Virgin Hotel opens) and it will be integrated into the airlines' current loyalty programs. Whee!
So while the ins and outs of the Virgin Hotels loyalty program are still under wraps, we bet if you have status on either Virign America or Virgin Atlantic, you will see probably some status perks at Virgin Hotels.
[Photo: Rayme Gorniak for HotelChatter]
A strange email popped into our (personal) inbox the other week. The sender called itself “Hotel Naming Study”, and it purported to be from polling company YouGov, on behalf of Fairmont Hotels. “With your input they can continue offering unique experiences designed around your travel needs,” it said. Spam or real? We clicked.
”We are interested in your opinions on potential names that have been created for a new program,” it said. “On the following seven screens, you will see a total of seven names. Please use a few lines to describe what associations come to mind.”
What excitement! What new program, and what new names? We could hardly wait. Until we clicked through. The seven names under consideration were:
Kimpton Hotels / Hotel Websites / Hotel Loyalty Programs / Hotel News / Loyalty Program News / → All Tags
Kimpton Hotels has been dropping hints via email to its InTouch members for a little while now about upcoming changes to their loyalty program and today, the bomb has been dropped. But instead of an explosion, the change is setting off random acts of Kimpton kindness.
The InTouch loyalty program will now go by the name KIMPTON KARMA REWARDS. Oh, Kimpton!
First off, let us reassure you that you will still get free WiFi and a $10 minibar credit during every stay, just by being a member of InT...er, Karma Rewards. However, what is changing is how you can earn points and the ways extend far beyond just booking a room and dining at a Kimpton restaurant.
If you're a frequent guest of the Yotel New Yorkin Times Square, well, that's kinda cool. Tell us more about that. Oh sorry, we mean, you may want to join up with the hotel's new loyalty program called, TheClub@Yotel (all one word.) But there's a catch--it's only for business travelers.
Here's what repeat biz travelers and their companies can get with the new club program:
Dust off the camera and fluff up your favorite pet because we've got the contest for you!
Now is the time to
pimp out get your adorable best animal friend to help you win a couple of nights in a hotel.
The folks over at Stash Rewards, the loyalty program for independent hotels, has introduced their Pack Your Pet contest. The Facebook competition asks travelers to snap a picture of their pet enjoying themselves while on vacation and upload it to their Facebook page. Naturally, the more creative the photo is, the better the chance of taking home top prize.
Fairmont Hotels & Resorts is upping its game in the amenities department, partnering with gourmet food and wine shopkeepers Dean & DeLuca to offer a gourmet wine club membership available exclusively to their President’s Club members (which is free to join, by the way, and gets you free Wi-Fi at all Fairmont properties).
Called Fairmont Vintages, every three months wine club members will receive six rare and highly-rated California wines curated by Dean & DeLuca's Napa-based Wine Director, Kerrin Laz, along with access to private tasting sessions at Dean & DeLuca in Napa Valley.
Membership is tiered and starts at $400 for the Vintage Select program, $575 for Vintage Reserve and a princely $1,125 for Vintage Marquis. Note that the Fairmont Vintage membership is only open to those of you in the US.
[Photo: Dean & Deluca]
Hotel Loyalty Programs / Google / Loyalty Program News / Omni Hotels / Omni Select Guests / Hotel News / → All Tags
Not familiar with Google Wallet? It's a mobile app that allows consumers to store their loyalty cards from various places in one spot. Not only convenient, it allows you to ditch all those loyalty cards you've been carrying around in your real-life wallet.*
Omni is one of the first hotel groups to sign up with Google Wallet and in celebration of doing so, they are offering Select Guest members and new customers a 20 percent discount on a two-night stay at participating Omni hotels. Members who link their current account to Google Wallet or new members who sign-up for the Select Guest program, can book now through January 31, 2014 for stays through March 31, 2014. There are some restrictions (namely it can't be combined with other offers so read the fine print carefully.)
Google Wallet can be downloaded for free from Google Play and the Apple App Store. Also free to join is the Omni Select Guests program which you can join up right here.
*(We actually keep all these random loyalty cards in a separate pouch that we keep in our purse. It's maddening to carry around all the time, so we should probably get on this Google Wallet train.)