Tag: Hotel Loyalty ProgramsView All Tags
A strange email popped into our (personal) inbox the other week. The sender called itself “Hotel Naming Study”, and it purported to be from polling company YouGov, on behalf of Fairmont Hotels. “With your input they can continue offering unique experiences designed around your travel needs,” it said. Spam or real? We clicked.
”We are interested in your opinions on potential names that have been created for a new program,” it said. “On the following seven screens, you will see a total of seven names. Please use a few lines to describe what associations come to mind.”
What excitement! What new program, and what new names? We could hardly wait. Until we clicked through. The seven names under consideration were:
Kimpton Hotels has been dropping hints via email to its InTouch members for a little while now about upcoming changes to their loyalty program and today, the bomb has been dropped. But instead of an explosion, the change is setting off random acts of Kimpton kindness.
The InTouch loyalty program will now go by the name KIMPTON KARMA REWARDS. Oh, Kimpton!
First off, let us reassure you that you will still get free WiFi and a $10 minibar credit during every stay, just by being a member of InT...er, Karma Rewards. However, what is changing is how you can earn points and the ways extend far beyond just booking a room and dining at a Kimpton restaurant.
If you're a frequent guest of the Yotel New Yorkin Times Square, well, that's kinda cool. Tell us more about that. Oh sorry, we mean, you may want to join up with the hotel's new loyalty program called, TheClub@Yotel (all one word.) But there's a catch--it's only for business travelers.
Here's what repeat biz travelers and their companies can get with the new club program:
Dust off the camera and fluff up your favorite pet because we've got the contest for you!
Now is the time to
pimp out get your adorable best animal friend to help you win a couple of nights in a hotel.
The folks over at Stash Rewards, the loyalty program for independent hotels, has introduced their Pack Your Pet contest. The Facebook competition asks travelers to snap a picture of their pet enjoying themselves while on vacation and upload it to their Facebook page. Naturally, the more creative the photo is, the better the chance of taking home top prize.
Fairmont Hotels & Resorts is upping its game in the amenities department, partnering with gourmet food and wine shopkeepers Dean & DeLuca to offer a gourmet wine club membership available exclusively to their President’s Club members (which is free to join, by the way, and gets you free Wi-Fi at all Fairmont properties).
Called Fairmont Vintages, every three months wine club members will receive six rare and highly-rated California wines curated by Dean & DeLuca's Napa-based Wine Director, Kerrin Laz, along with access to private tasting sessions at Dean & DeLuca in Napa Valley.
Membership is tiered and starts at $400 for the Vintage Select program, $575 for Vintage Reserve and a princely $1,125 for Vintage Marquis. Note that the Fairmont Vintage membership is only open to those of you in the US.
[Photo: Dean & Deluca]
Hotel Loyalty Programs / Google / Loyalty Program News / Omni Hotels / Omni Select Guests / Hotel News / → All Tags
Not familiar with Google Wallet? It's a mobile app that allows consumers to store their loyalty cards from various places in one spot. Not only convenient, it allows you to ditch all those loyalty cards you've been carrying around in your real-life wallet.*
Omni is one of the first hotel groups to sign up with Google Wallet and in celebration of doing so, they are offering Select Guest members and new customers a 20 percent discount on a two-night stay at participating Omni hotels. Members who link their current account to Google Wallet or new members who sign-up for the Select Guest program, can book now through January 31, 2014 for stays through March 31, 2014. There are some restrictions (namely it can't be combined with other offers so read the fine print carefully.)
Google Wallet can be downloaded for free from Google Play and the Apple App Store. Also free to join is the Omni Select Guests program which you can join up right here.
*(We actually keep all these random loyalty cards in a separate pouch that we keep in our purse. It's maddening to carry around all the time, so we should probably get on this Google Wallet train.)
Loyalty Program News / Hotel Loyalty Programs / Hotel News / Starwood Preferred Guests / Caesars Entertainment / Starwood Hotels / SPG / Total Rewards / → All Tags
Aside from redeeming and earning SPG points at the Westin Casaurina just off the Strip or at the Element Las Vegas way out in the Vegas burbs, there hasn't been much opportunity for Starwood Preferred Guests to make the most of their Vegas Vacation. Until now.
Yesterday, SPG and Caesars' Entertainment's players club program, Total Rewards, announced a new partnership that will give program members "the ability to both earn and redeem Starpoints and Reward Credits when staying at participating Starwood or Caesars Entertainment hotels."
This is tre similar to the sharing program launched over the summer by Hyatt Hotels and MGM Resorts. The SPG-Total Rewards program will officially launch on January 9 but you can sign up at spg.com/caesars or totalrewards.com/spg in the meantime.
The key word here though is "participating." Right now, about 1,100 Starwood properties are participating. That's most of Starwood's portfolio but it does leaves out about a few hundred hotels. Just FYI.
Below is the nitty gritty of what the program entails including point redemptions and the types of SPG Moments that you can purchase in Vegas. (HELLO, BRITNEY!!!)
As much as we love the idea of saving up loyalty points and redeeming them for free hotel stays, there's a couple of things that make that unrealistic. First of all, we'll never betroth ourselves to just one particular brand: when it comes to our hotels, we like to play the field. Secondly, it just takes too darn long to save up those points.
Preferred Hotel Group has now revamped their loyalty program, iPrefer, to do away with both of those problems and offer what Senior Vice President of Marketing, Casey Ueberroth, called at the program's New York launch "more of a gentle slope than a mountain climb" to rewards. The new program rewards travelers with points that can be exchanged for Reward Certificates redeemable like cash during stays at more than 450 one-of-a-kind participating hotels and resorts worldwide.It's a loyalty program for independent hotels.
Hotel WiFi / InterContinental Hotels Group / Hotel Loyalty Programs / Loyalty Program News / Hotel News / → All Tags
File this under Best News We've Heard All Year. InterContinental Hotels Group has just announced they'll begin offering FREE HOTEL WIFI to all its loyalty program members, regardless of tier status. Previously IHG didn't have any free WiFi exceptions, even for the uppermost members of their program, leaving IHG loyalists to choose from either Hotel Indigo or the Holiday Inn Express brands, which offer WiFi as a standard amenity.
The new perk is part of the massive overhaul IHG is doing to Priority Club Rewards which will soon be known as IHG Rewards Club when changes go into effect this July. And this is for every IHG hotel out there--more than 4,600 hotels in nearly 100 countries and territories.
IHG said the reason they decided to offer free WiFi to members was due to a recent survey they completed which said 43 percent of adults would choose not to stay in a hotel that charged for internet. Um. Yeah. We've been saying that for years. No matter, the change is real and it's happening.*
Starting in July, Elite members of the loyalty program will be the first to get free WiFi. Then beginning in 2014, all members will get free WiFi. The reason for the staggering is not immediately clear but we're gonna hold IHG to this no matter what. No take-backs allowed! Now, who else will copycat, and offer complimentary WiFi for loyalty program members? Starwood? Marriott? Hilton? Hyatt? We're waiting...
Hotel Loyalty Programs / Starwood Hotels / Marriott Hotels / Marriott Rewards / Starwood Preferred Guest / → All Tags
Marriott, Hilton, and Starwood Hotels have all made changes to their reward/loyalty programs as of late, and while there may be a silver lining here or there in terms of hotel participation and member benefits, the long and short of it is that your points won’t go as far. Here’s the down and dirty:
Citing pricing and popularity as the main motivations, Marriott rearranged its tier structure, moving 36% of its hotels into a higher point category while making only 1% less expensive. Marriott also created a new category for its 12 most popular properties, raising the cost of a night’s stay to 45,000 points from 40,000. These changes will go into effect on May 15th.
Changes are coming much earlier for Hilton on March 28th when it will add a 10th category for its top hotels and charge approximately 95,000 points per night. Stays during peak periods (i.e. the holidays) will see the harshest increases in point requirements, but Silver, Gold or Diamond elite status will enjoy a 5th night free when they book consecutive nights.
Hotel News / Starwood Preferred Guest / Hotel Loyalty Programs / Hotel Partnerships / Delta Airlines / → All Tags
A new partnership was announced this morning between Starwood and Delta Airlines, and it's a doozy. Starting March 1, SPG elite members will be eligible to earn one Starpoint for every dollar spent on a Delta flight—not to mention free checked bags, priority check-in, and priority boarding on eligible Delta flights for Platinum members.
And that's all in addition to the regular miles earned on flights. In other words, you're earning points before you even get to the hotel. Not a bad deal, eh?
Luckily, the partnership works both ways, so if you're a Delta Medallion member (which you actually have to be in order to participate in the program) who's staying at a Starwood hotel, then you automatically earn SkyMiles, as well as being entitled to late check-out and free WiFi (huzzah!).
The idea is to "provide elite members of both loyalty programs reciprocal benefits," and, as SPG Senior VP Chris Holdren states, "This partnership is the first of its kind. To have SPG Gold and Platinum members earning points on Delta flights is something that really hasn't been done before. You know that saying, 'A friend of yours is a friend of mine'? It kind of brings that idea to life."
For more info on Starwood's new "Crossover Rewards" partnership, read on!
Hotel Loyalty Programs / Hotel News / Hotel Restaurants / Loyalty Program News / Celebrity Chefs / → All Tags
We told you a few days ago that your 2013 goal should be to analyze your Hotel Loyalty Programs and for good reason. Everyone seems to be coming out the woodwork these days beefing up their perks. The newest is Starwood Preferred Guest’s Restaurant Week offer that has us giving New York's Restaurant Week and even the new dineLA a bit of pause.
Here's the deal, from now until February 10th, SPG members can enjoy a three-course prix-fixe lunch for $20.13 and dinner for $30.13 at about 75 participating restaurants in North America (although it's only two-courses in Hawaii properties--WUWT?).
And these are some pretty choice restaurants as well.
Take a look-see after the jump,