Tag: Hotel LogosView All Tags
It's been a roller coaster ride this past week for hotelier Jason Pomeranc and his partners in
crime lifestyle hotels.
After we got word that one of the hotels they left behind in the Commune/Thompson split wanted out of the Commune, Pomeranc, along with Stephen Brandman and his brothers Michael and Larry Pomeranc, announced the new name of their hotel group, The Sixty Collective, an obvious homage to the original Thompson Hotel, 60 Thompson.
While we were still digesting the new name, another report landed that said the owners of 6 Columbus wanted out of the Collective and back into the Commune. (The owners apparently did not even know their Commune had become a Collective.)
But the boys were back on top last night at the Cornell Hotel Show cocktail party in New York. The event was held at the Grand Hyatt as a kickoff for the International Hotel, Motel & Restaurant Show. All that backslapping, LinkedIn friending and industry networking aside, the party served as the stage for the unveiling of the Sixty Hotels logo. Tah-dah! Here it is. We're loving the infinity logo that's worked into the 60. We're just relieved the idea of a phoenix rising from the ashes above Thompson LES was nixed. Har, har.
But wait, there's more. There's also a website!
When we got a sneak peek at the new look of The Roger Hotel in Manhattan we were a little giddy over the logo which is a simple black bow tie. Even though the logo is plastered everywhere and on everything, we still liked it.
And it got us thinking of two other hotels that sport the bow tie look. Over at The Plaza in New York, the toiletries are outfitted with black bow ties around the tops while at Mr. C. Beverly Hills, Mr. C himself sports a ginormous bow tie for the hotel's logo which is found throughout the hotel including the bath towels and the toiletries. And down in New Orleans at the W French Quarter a recent room renovation included the addition of bowtie pillows.
Steven Kamali, who was behind the Roger's reinvention, tells us why they decided to cap off the new look with a bow tie:
The bowtie symbolized a level of sophistication and class. It added a personal touch and figurative personality to the brand. It also symbolized a transcendence of style from one generation to the next - something classic, is now, hip and modern.
Now four hotels with bow ties is still a pretty slim argument for this being the hot new trend but well, we can hope can't we?
Peruse More Hotel Bow Ties Below!
Hotel Logos / Hotel Design / Hotel Renovations / Manhattan Hotels / Hotel Amenities / Hotel Snapshots / → All Tags
You've heard of Portlandia's 'Put a bird on it'? The Roger likes to put a bow-tie on it.
The newly-relaunched hotel is seriously into its new Steven Kamali-approved look: striped marquee awnings, white brick walls, reclaimed wood staircases and all.
Nicknamed the "son" of the pre-existing Roger Williams Hotel, its new incarnation as The Roger is deliberately trendier, spiffier, and more subtle. And a big, big, biiiig part of that new look is The Roger's ubiquitous branding device: the bow-tie.
The hotel booking site, Hotels.com unveiled a new logo late yesterday afternoon which they claims shows the site's "expertise and presence in the travel and hotel industries."
The layers behind the "h" represent the abundance of choices the site offers from destinations, hotel types and price points. The new logo will also help consumers identify ever-changing sales and deals. Hotels.com is even picking up a new tagline: "Finding you the perfect place is all we do."
We're liking the new logo, but we're not loving it. We actually dug the old one from 2008 which had arrows above and below the "o" in Hotels and which resembled elevator signage. The new one looks a little too "soft" in our opinion.
Last week Gap decided to introduce a new logo on the interwebs and it was met with such great dislike, namely on Twitter, that the company ended up scrapping the new logo and sticking with the old one. Could the same thing happen to DoubleTree Hotels?
The mid-level brand's parent company, Hilton Hotels unveiled the new logo today along with a proper new name--DoubleTree by Hilton. As you can see the cartoonish Disney-esque green DoubleTree logo has been replaced with a more illustrated look featuring two mature trees in brownish hue. It looks like the first letter in the first chapter of a children's storybook. We like it but it's just going to take some getting used to.
According to the press release, more changes are in store too:
Look at this picture above. Then look at the picture at the bottom of this story. Notice anything different? No? Ok, look verrry closely. Still don't see it? Ok we'll just tell you.
Yes, we know. It doesn't look much different from the old logo but Hilton assures us there are some differences, the largest being the emphasis on the word "Resorts" to highlight Hilton's 70 resorts in 25 countries around the world, with 11 more in the pipeline.
Here are some other subtle logo changes:
· Introduction of a sophisticated blue logo color
· Use of a new, contemporary font named “Hilton,” which was custom-designed for the brand
· A smaller cartouche that provides a modern look and places more emphasis on the Hilton name. (A "cartouche", so that's what they call it!)
There's been a lot happening with the bigger hotel chains recently. Westin unveiled a new website. Renaissance by Marriott unveiled pretty much a new life and now Hilton Hotels has unveiled a new logo, a new website, a new headquarters (in Maryland) and even, a new name. But much like the change we saw at the Hilton San Francisco this morning, it's nothing game-changing.
The new Hilton name is now Hilton Worldwide. Previously, the brand went by Hilton Hotels Corp. which was probably just to corporatey and distant for a hospitality company. Hilton Worldwide is simple and gets the message across that Hilton Hotels are indeed located worldwide. Moving on.
Renaissance Hotels / Marriott Hotels / Hotel Logos / Hotel Promotions / Hotel Rebranding / Hotel News / → All Tags
Last year, we toured the Renaissance Pere Marquette in New Orleans and we were a little shocked at what we saw. This was a Renaissance hotel from Marriott? B-b-b-but it was so chic and cool. And (gasp!) sexy.
Yes, it's true, we thought the Renaissance brand from Marriott Hotels was sexy. Back then, a hotel rep told us that it was all a part of the rebranding of Renaissance. Well, it looks like the rebranding has been completed. And as the NYT recently reported, even the logo got a little tweak too:
The unveiling is meant to call attention to the metamorphoses of Renaissance, which has spent more than $2 billion in recent years to move the brand away from bland, partly with sleeker interior design. Renaissance also has a new logo: formerly full of ornate, maroon flourishes, the logo has been edited down to a cleaner, modern letter: R.
While we agree with the Times that the upgrades are formulaic--flat screen, iPod docking station, simple bed linens--the Renaissance rebranding makes a great difference to folks who stay in Marriott hotels for loyalty program points but often find themselves a little underwhelmed by some of the Marriott flagship properties.
And....here it is.
And...we're kinda bored.
Sure the sideways O is a nice touch but it does look like old newspaper font. Maybe in 20 years it will be nice to stay at an Edition Hotel and reminisce about the golden age of newspapers but for now this is pretty dull.
It's actually something we expect from Marriott but not from Schrager. Then again, Marriott's footing the bill. Here's hoping the hotels are better than this.
Go to Passions of a Zealot for a larger image if you please.