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DoubleTree By Hilton Gets a Sophisticated New Logo, You Like?

Last week Gap decided to introduce a new logo on the interwebs and it was met with such great dislike, namely on Twitter, that the company ended up scrapping the new logo and sticking with the old one. Could the same thing happen to DoubleTree Hotels?

The mid-level brand's parent company, Hilton Hotels unveiled the new logo today along with a proper new name--DoubleTree by Hilton. As you can see the cartoonish Disney-esque green DoubleTree logo has been replaced with a more illustrated look featuring two mature trees in brownish hue. It looks like the first letter in the first chapter of a children's storybook. We like it but it's just going to take some getting used to.

According to the press release, more changes are in store too:

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Hilton Hotels / Hotel Logos / Hotel Rebranding / Hotel News / → All Tags

What Do You Think of Hilton Hotels' New Logo? (Be Honest!)

Look at this picture above. Then look at the picture at the bottom of this story. Notice anything different? No? Ok, look verrry closely. Still don't see it? Ok we'll just tell you.

Hilton Hotels has oh-so-subtlely changed their logo, a first since 1998. (This is different from the Hilton Worldwide logo.)

Yes, we know. It doesn't look much different from the old logo but Hilton assures us there are some differences, the largest being the emphasis on the word "Resorts" to highlight Hilton's 70 resorts in 25 countries around the world, with 11 more in the pipeline.

Here are some other subtle logo changes:

· Introduction of a sophisticated blue logo color
· Use of a new, contemporary font named “Hilton,” which was custom-designed for the brand
· A smaller cartouche that provides a modern look and places more emphasis on the Hilton name. (A "cartouche", so that's what they call it!)

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Hilton Hotels Get a New Logo, New Website and New Name

There's been a lot happening with the bigger hotel chains recently. Westin unveiled a new website. Renaissance by Marriott unveiled pretty much a new life and now Hilton Hotels has unveiled a new logo, a new website, a new headquarters (in Maryland) and even, a new name. But much like the change we saw at the Hilton San Francisco this morning, it's nothing game-changing.

The new Hilton name is now Hilton Worldwide. Previously, the brand went by Hilton Hotels Corp. which was probably just to corporatey and distant for a hospitality company. Hilton Worldwide is simple and gets the message across that Hilton Hotels are indeed located worldwide. Moving on.

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Renaissance Hotels / Marriott Hotels / Hotel Logos / Hotel Promotions / Hotel Rebranding / Hotel News / → All Tags

Hey Now, Renaissance By Marriott is Looking Pretty Good These Days

Last year, we toured the Renaissance Pere Marquette in New Orleans and we were a little shocked at what we saw. This was a Renaissance hotel from Marriott? B-b-b-but it was so chic and cool. And (gasp!) sexy.

Yes, it's true, we thought the Renaissance brand from Marriott Hotels was sexy. Back then, a hotel rep told us that it was all a part of the rebranding of Renaissance. Well, it looks like the rebranding has been completed. And as the NYT recently reported, even the logo got a little tweak too:

The unveiling is meant to call attention to the metamorphoses of Renaissance, which has spent more than $2 billion in recent years to move the brand away from bland, partly with sleeker interior design. Renaissance also has a new logo: formerly full of ornate, maroon flourishes, the logo has been edited down to a cleaner, modern letter: R.

While we agree with the Times that the upgrades are formulaic--flat screen, iPod docking station, simple bed linens--the Renaissance rebranding makes a great difference to folks who stay in Marriott hotels for loyalty program points but often find themselves a little underwhelmed by some of the Marriott flagship properties.

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Edition Hotels / Hotel Logos / Bill Marriott / Ian Schrager / Hotel News / → All Tags

Edition Hotels Gets a Logo

It's been a while since we checked in with Edition Hotels after an initial flurry of hotel announcements and today Andrew Calvo has discovered the logo for the Bill Marriott-Ian Schrager love child.

And....here it is.

And...we're kinda bored.

Sure the sideways O is a nice touch but it does look like old newspaper font. Maybe in 20 years it will be nice to stay at an Edition Hotel and reminisce about the golden age of newspapers but for now this is pretty dull.

It's actually something we expect from Marriott but not from Schrager. Then again, Marriott's footing the bill. Here's hoping the hotels are better than this.

Go to Passions of a Zealot for a larger image if you please.