Tag: Hotel Labs

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Inside Look: Westin Design Refresh, Happening Now at Starwood HQ

October 10, 2014 at 11:30 AM | by | Comments (5)


HotelChatter spent the day at Starwood HQ in Stamford, Conn., learning about the coming design refreshes for Le Méridien and Westin Hotel. We completed a full-on design immersion day, which included a guided tour of Westin and Le Méridien model rooms. What did we learn? Well, one brand wants to serve you craft cappuccinos, refreshing booze drinks and elegant eclairs. The other one wants to make sure you have work out gear, super foods and proximity to plants. Somehow this crazy juxtaposition seems to work. Obviously, there are more details to share. We showed you Le Méridien yesterday. Now it's Westin's turn..

The coming Westin Hotels 2015 refresh continues on the themes of aiding and abetting your travel well-being.

Westin has long wanted guests to leave healthier than they arrived, and to help continue that desire, the brand is giving guests plenty of ways to recharge while in their new guest rooms.

Here are three things that got our attention as we walked through the model room and checked out their new hotel design schemes.

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Inside Look: Le Méridien Design Refresh, Happening Now at Starwood HQ

October 9, 2014 at 11:03 AM | by | Comments (3)


HotelChatter spent the day at Starwood HQ in Stamford, Conn., learning about the coming design refreshes for Le Méridien and Westin Hotel. We completed a full-on design immersion day, which included a guided tour of Westin and Le Méridien model rooms. What did we learn? Well, one brand wants to serve you craft cappuccinos, refreshing booze drinks and elegant eclairs. The other one wants to make sure you have work out gear, super foods and proximity to plants. Somehow this crazy juxtaposition seems to work. Obviously, there are more details to share, starting with Le Méridien.

Le Méridien is in the midst of a design refresh. The theme? Mid century modern. The influences? French film, Monocle magazine, and eclairs.

The LM brand is banking on the fact that people have the desire to experience their destination, and want to do so even if they are in town for 36 hours, most of which will be comprised of business meetings, meaning most guest time will be spent at the hotel.

Here are 5 design details that got our attention as we walked through the model room and new hotel design schemes.

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Marriott Has Taken Their New Designs 'Underground'

Where: Bethesd, a
January 10, 2014 at 12:15 PM | by | Comments (0)

It's common knowledge that most major hotel brands have a super secret lair where they test out their new room designs, amenities, and services before letting them see the hotel hallway fluorescent lighting of the day.

Peninsula Hotels keep their proprietary guest room technology under wraps in a laboratory in Aberdeen, Scotland. Hilton once kept their secret lab inside an unassuming Hilton Garden Inn near LAX while Starwood Hotels does their research in a warehouse somewhere in upstate New York. Even the upcoming Virgin Hotels is testing their super secretive room design somewhere (our guess is the desert in California where Virgin Intergalatic lives.)

But now we know exactly where Marriott Hotels is trying out all their new stuff from guest room designs to food and beverage concepts and lobby layouts. It's called Innovation Lab and it's located two floors below the company's headquarters building in Bethesda, Maryland. Nickname? The Underground.

Here's how Marriott described the lab in a press release from las May:

“The Underground” -- is dedicated to promoting innovation and collaboration. Like a blank canvas, the floor-to-ceiling white space offers a clean slate for anyone – whether architect, designer, employee or customer – to manipulate and make his mark. This space showcases the brand’s commitment to the next generation of travelers, who seamlessly blend work and play, with a focus on changing style, technology and service.

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