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As we told you last week, St. Ermin's Hotel in London is Accor Hotel's first UK property belonging to its revamped MGallery Collection. At the opening, a new logo - a stylized M with "Memorable Hotels by Accor" beneath - was introduced.
The new logo is a big improvement from its predecessor , which took the "M" that we know from Mercure, Accor's mid-market brand. The new "M" fits the upscale segment and focus on individuality and design much better in our opinion.
Positioned as they are as memorable hotels, each MGallery property offers a distinct "Memorable Moment", like learning about Balinese art and cuisine at The Royal Beach Hotel Seminyak or touring Prague in a classic car at the Hotel Century Old Town. Memorable moments can be arranged through the concierge at each property with 24 hour notice; rates vary based on the experience and the number of people participating.