Tag: Hotel EngineView All Tags
At the end of May, we gave you an inside look at the inner-workings of hotel booking sites, specifically rate-parity laws that dictate the different prices that can be offered to the consumer through various booking mediums, such as hotel websites and competing booking engines.
A startup out of Denver, Hotel Engine, is the latest discount hotel booking site to pop up on the Interwebs, and, of course, claims to have the lowest prices, as do many others. But according to founder Elia Wallen, Hotel Engine actually has a case to the claim thanks to its use of a simple strategy that allows it to get around the rate-parity issue amongst its competition: Free memberships.
Wallen told the Denver Post that rate-parity laws that hinder competing public sites working with the same hotel do not apply to membership-based sites, and thus, those who take a few minutes to sign up will be greeted with friendly prices. Registration is free, but that simple step of requiring visitors to sign up before getting a price quote means it is not held accountable the way Expedia and others are by law.