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1 Hotels Update :: Barry Sternlicht Loves Word Play and Mind Games

Where: United States

We know how Barry Sternlicht loves to surprise and create puns and play around with words: he named W Hotels because it's the only letter of the alphabet with more than one syllable, and W's whole marketing is based around putting W's in their promotions and creating words based on W.

So we shouldn't have been too surprised when 1 Hotels updated their website to remove the Paris and Mammoth Mountain locations, but left the Seattle, NYC, Washington DC and Scottsdale locations and added a new page about One - even though we've heard numerous rumors about the brand being put on indefinite hold.

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