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New York being the way it is, sometimes hotels take on a life of their own, with no one really being quite sure what the hotel's identity is, even after it's opened (hello, Hotel Williamsburg! And, for that matter, Hotel Lola). That seems to be the case for GEM Union Square, which we last reported on in May.
According to the city's hotel development records, the hotel will be called the Jade Hotel Greenwich Village (even though it's in Union Square, not Greenwich Village) and it's already got a website up. The only confusing thing is: Atelier & Co (the folks who designed the property) have a page on their website that uses the 'GEM' and 'Jade' names interchangeably. So which is it gonna be?
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It isn't easy, but there are ways to navigate the twisting, poorly-lit labyrinth that is the Bowery House Hotel. Just walk very carefully and slowly, remaining aware that any of these doors could fly open at any moment, knocking you off your weary feet and into another person's cabin. Also, shine your smartphone for additional light. It helps.
To call the cabins at the hotel 'compact' would be an understatement. But for all of its 'personal space' issues, this place also has a ton of charm. Dorm-style "bunk rooms" are available for people traveling in groups (same-sex only), but the real winners are the "original cabins." Once you've imprinted the floor layout into your mind, all that's left to enjoy is the tiny, dollhouse-like room, which barely fits a bed, dresser, and some (minimal) luggage. See below for photos from inside!
In fact, one day before said post went up, the hotel had quietly opened without a single statement or announcement from any member of their team. In fact, the hotel has been bought up by Robert Chan (and is now being billed as the Flatiron Hotel Toshi). And in fact, guests have been staying there since Monday.