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The Wilshire Grand Hotel in LA Gets Approval for Trippy Digital Billboards

Where: 930 Wilshire Boulevard [map], Los ANgeles, CA, United States, 90017

We seriously hope this hotel is investing in some good black-out shades.

The Wilshire Grand Hotel in downtown LA is about to undergo a billion dollar rebuild, financed randomly by Korean Air, and they have just won approval from the city to put trippy digital billboards all over the building.

The LA Times reports:

That district will allow various kinds of digital advertising on the first 10 floors of the two towers. The tops of the two skyscrapers will feature digital signs promoting the buildings' owner and major tenants. And on dozens of stories in between, LED lights would display noncommercial images such as flowers and vines that would fade in and out.

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Moscow Hotels / Luxury Hotels / Four Seasons Hotels / Ritz-Carlton Hotels / Hotel Billboards / → All Tags

Four Seasons Moscow Suffers from Gansevoort Billboard-itis

In yesterday's article about the new luxury culture of Moscow, The NY Times pointed out a billboard for a Rolex watch that hangs off the side of the city's upcoming Four Seasons hotel.

Instantly, this reminded us of the Gansevoort Hotel and their little billboard controversy. But it doesn't seem to bother the insanely rich people in Moscow:

AS a summer sun arcs slowly over Red Square, a hum of activity echoes throughout the city's heart. Behind a high scaffolding hung with a massive Rolex billboard, grinding power tools herald the construction of a Four Seasons hotel. Not to be outdone, work teams across the street hustle to complete an enormous Ritz-Carlton hotel in time for its inauguration gala.

We are pretty sure you won't have to fear a neighborhood restaurant cockblocking your dinner reservations if you are a guest at either one of these hotels.