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Some Folks Hate the H&M Ads On the Hollywood Roosevelt

Where: 7000 Hollywood Blvd [map], Hollywood, CA, United States, 90028

On the East Coast, New Yorkers are not happy with Thompson Hotels due to their failure to open Smyth Tribeca in a timely fashion — or open it at all, really. We're not sure if they're adding finishing touches or what. Meanwhile, over on the West Coast, some people are unhappy with Thompson because they've been making too many, er, "finishing touches" to the Hollywood Roosevelt building. And by "finishing touches," we mean plastering the architectural landmark building with ads for a Swedish clothing company. Whoops!

From LA's CityWatch blog:

The Hollywood Roosevelt first sported huge supergraphic ads in 2006. The company that installed these 6,000 sq. ft. plus ads, In Plain Site Media, was cited by the city’s Department of Building and Safety for failing to obtain permits or inspections for the signs. The company then applied to the city for permits. Last July, the Cultural Heritage Commission voted to deny the application, but one of the supergraphic sign still remains on the east side of the building.

It's an H&M ad! Come on, who doesn't love H&M?

Some people, apparently. The blog actually provides Stephen Brandman's email addy, and the author encourages people who are unhappy with the "owners' custodianship of an historic building" to voice their concerns to Brandman directly. While we're sure the B-man will read and respond to those emails, we're going to go ahead and throw out a bit of unsolicited advice here: maybe wait until Smyth Tribeca is up and running — you may get a better response once the opening-delay crisis is over with.

[Photo: JonDoeForty1]

Tags: Hotel Art / Hotel Advertecture / Hotel Design / Hotel Projection Art / → All Tags

Hotels Hip It Up with Projection Art

Look up there! It's a bird...it's a plane...it's graffiti on the side of a hotel!

Properties graced with chic, minimalist facades often rely on their recognizable modern architecture as a selling point. But recently, three hotels have taken the innovative step of making their concrete slabs interactive.

The nautically funky Maritime Hotel in New York was the first to get the virtual treatment several years back, when street art group Graffiti Research Lab brought their "Projection Bombing" to 9th Avenue. Using homemade projection technology, they converted the Maritime's be-portholed structure into a gigantic canvas for connect-the-dots and ambient imagery.

This stunt eventually got Graffiti Research Lab on the Museum of Modern Art's radar, who recently purchased one of their interactive projection machines for themselves (and subsequently used it to scrawl  "F*ck This Museum" on the wall).

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Tags: Brooklyn Hotels / New York Hotels / Hotel Gaffes / Hotel Advertecture / → All Tags

The Hotel Le Jolie Is A Very Confused Hotel

Where: 235 Meeker Ave. [map], Brooklyn, NY, United States, 11211

It's admittedly kinda trendy to beat up on Brooklyn hotels. (At least the ones not charging by the hour, that is.) But when they make it so easy, it's hard to let 'em slide.

The other week we thought the Hotel Le Jolie might be kind of a cool place to stay.

But now we're not so sure after seeing this giant banner ad for Grand Theft Auto IV on the side of the hotel. Needless to say, it's taking the class level down a few notches. And Curbed can't decide which is better: the video game ad or the abandoned gas station next to the property.

We'll say neither after looking over Le Jolie's newly functional website. Among the "snapshots" of great things to see in NYC is a photo of the Brooklyn Bridge at night. There's no doubt that's a wonderful landmark, but couldn't the hotel find a photo of the bridge without the World Trade Center in the background????

[Original Photo: Curbed]

Tags: Viva Vegas / Broadway Shows / Hotel News / Hotel Advertecture / → All Tags

'The Producers' at Paris Las Vegas to Close Feb. 9

Where: 3655 Las Vegas Boulevard South [map], Las Vegas, nv, United States, 89109

Maybe Broadway shows in Las Vegas aren't doing as well as we thought. Paris Las Vegas just announced that they will be shutting down the production of "The Producers" on February 9th.

David Hasselhoff had first starred in the show when it opened last August as cross-dressing director, Roger Debris. Then Tony Danza brought his fading star wattage to the production as Max Bialystock. Aside from Baywatch and Who's the Boss? fans, the show struggled. Not even the extreme form of advertecture (seen above) probably could pull in big ticket sales.

Other failed Broadway productions on the strip include "Hairspray" at the Luxor which only lasted four months, and "Avenue Q" at Wynn which lasted nine months.

There's hope for "Spamalot" at the Wynn which opens in April and "Jersey Boys" at the soon-to-open Palazzo Las Vegas but we guess people would rather blow $100 at the tables then spend it on a show.

[Photo: GregPC]

Related Stories:
· 'The Producers' to be latest Broadway casualty on Las Vegas Strip [Las Vegas Sun]

Tags: Viva Vegas / Hotel Advertecture / → All Tags

Viva Vegas: A Disturbing New Trend, Hotel Advertecture

Upon landing in Las Vegas on Saturday we couldn't help but wonder if the Luxor Hotel was hurting for money. Why? Because the whole building has been covered in black and features a huge advertisement on one side for Absolut Vodka.

Things get a little more down-market over the Rio which sports an ad for Jim Beam liquor on a side of its hotel.

The Las Vegas Business Press noted, as did we, that while wrapping the buildings is not new, the advertisements for products with little to no association with the hotel are.

Case in point: last May we noticed the Flamingo wrapped in an ad for Toni Braxton. Similarly the Venetian has plastered its entire facade in advertisements for all its shows and for Tao. But now with Absolut and Jim Beam on buildings, it looks like anything goes. Although, like we really needed an advertisement to encourage us to drink in Las Vegas.

[Photo: Ronda Churchill/Review Journal]

Related Stories:
· Banner ads beam messages from strip casinos [LV Business Press]
· Pomeranc Turns to Madonna Advertecture at the Hollywood Roosevelt [HotelChatter]

Tags: Hotel News / Celebrity Scoop / Hotel Advertecture / Hollywood Roosevelt / Jason Pomeranc / → All Tags

Pomeranc Turns to Madonna Advertecture at the Hollywood Roosevelt

Where: 7000 Hollywood Boulevard [map], Hollywood, CA, United States, 90028

While Angelenos eagerly await the opening of the H&M store in the Beverly Center (it's about time H&M got here!), we realize Jason Pomeranc must be having some tough times making his Hollywood Roosevelt Hotel profitable.

How else can he explain the giant H&M ad featuring Madonna that is plastered along one side of the hotel wall?

And speaking of Pomeranc and possible money woes, we heard that the real reason behind the Sagamore saga was not because of "creative differences" but rather because the hotel was not as profitable as the owner Marty Taplin would have liked.

If only Pomeranc had tried advertecture then....

Related Stories:
· Madonna envelopes Roosevelt Hotel for H&M [AdRants]
· Hollywood Roosevelt [TripAdvisor]
· Sagamore Saga Ends in Court [HotelChatter]