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Holiday Inn has kicked off a new multi-million dollar advertising campaign today called "Change Your View" and judging from the new 60-second commercial, the hotel chain is trying to reach a whole bunch of different groups--families, millennials, and business travelers.
Indeed, Holiday Inn says they wanted to "reintroduce an iconic brand to a new generation of guests who are not as familiar with the Holiday Inn brand offering today." So what exactly is Holiday Inn offering today? According to the new commercial--pretty much everything from swimming pools to fitness centers, workspaces (powered by free WiFi), lobby bars and restaurants, and fire pits for late-night socializing. The spot even suggests that the rooms might even be conducive for sexytime. (Watch the look the lady gives her hunky lover from the bed at the :44 mark.)
The campaign will be airing across the U.S. in 15 major markets so you'll be seeing a lot more of the "Change Your View" ads. We just wish the ad could have changed the view from our last Holiday Inn Express stay in NYC.
Hampton Hotels, which include the Hampton Inns, Hampton Inn and Suites and the Hampton by Hilton brands, have been talking up their "Hamptonality" in advertisements and social media outreach for over a year now. Hamptonality is an obviously made-up buzz word that defines the friendly Hampton experience. It also is meant to imply free WiFi, free, hot breakfast, the Clean & Fresh Hampton Bed and 100 percent satisfaction guarantee. Hospitality meets Hampton and becomes...Hamptonality.
Yet lately, we've been seeing the Hamptonality ads everywhere. Why, just the other day we were placing our shoes in a bin at the airport security checkpoint and the bin was plastered in a Hampton Inn ad with the hashtag, #hamptonality.
As it turns out, Hampton is giving Hamptonality an extra push this summer and its geared specifically towards the most important hotel guest generation of all time, The Millenials (ok, we're exaggerating but not by much!)
Take a walk down memory lane with us, when travelers dressed up to fly, business deals were finalized over a two-martini lunch and hotels sported ice-machines on every floor (nowadays, they are usually only on a couple of floors.) With a little help from Sheraton Hotels, this stroll has become much easier thanks to their (almost) hidden gem--the Vintage Sheraton photo album on their Facebook page.
Uploaded a few weeks ago, the collection of vintage advertisements are a flashback to a more innocent time of travel with some focusing on features like bridging the gap between leisure and business travel (an on-going campaign for present day hotels) and bragging about properties that have air conditioning. One of the ads taunt guests to "enjoy air-conditioning, television, handsome furnishings, the very best of everything."
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And we thought the mere possibility of hotels using our internet connections to advertise was scary. It could be way more offensive than that. Imagine waking up in the morning to brush your teeth and an ad greets you from that bathroom mirror? According to Arthur Frommer Online, that's what happened to one guest at the Westin Bonaventure Hotel & Suites in downtown Los Angeles. Frommer editor Jason Cochran writes;
L.A. is currently hosting E3, the Electronic Entertainment Expo, a huge trade conference in which all the major gaming systems jockey for attention. Apparently Microsoft's XBox thought it would pay Starwood Hotels' Westin to make sure its ads couldn't possibly be missed by its guests — and Westin agreed to sell mirror space to advertisers.
Is this a frontier too far for a hotel chain? I'd say yes. Perhaps the hotels have forgotten that we already pay them for rooms. This week standard rooms at the Westin Bonaventure are going for $350.
We have to agree, especially when you're paying upwards of $300 for a room. It actually feels criminal.
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We spy with our little eye...something that's weird and unsettling.
Never one to back away from the odd or the outlandish, Standard Hotels have launched a new ad campaign that's running in highbrow magazines like Apartamento, ArtForum, Interview, Paper Magazine, and V. The content? Pretty people doing not-so-pretty things like drooling, peeing, and sticking their heads in other people's shirts.
"The purpose of this advertising is to bring a degree of sophistication."
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Has the experience of a really good shoe shine ever stayed with you...even after you've left the hotel?
Well, that's the kind of impact Ritz-Carlton is hoping to make with their brand new video series, "The Art of the Craft," which offers portraits of individual employees toiling away in their natural hotel habitats: sommeliers, chefs de cuisine, shoe shiners. They're all here, representing different corners of the vast Ritz-Carlton empire, and all managing to make whatever it is they do (work) look like the total opposite of work.
We just watched two clips from the new series, and have to admit—if nothing else, the sommelier made us want to have a drink, and the shoe shiner made us want to get our shoes shined. Mission accomplished?
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There's even more hotel news flying around this week and we don't have time to give each and every story the love and attention it may deserve, so you will have to settle for some news briefs.
· Is the Hotel Costes Coming to Tribeca?: The Tribeca Citizen has discovered that a building at 443 Greenwich Street is turning into a hotel and that it may possibly become the New York outpost of the hip Parisian Hotel Costes hotel. A Sotheby's agent tweeted the Hotel Costes news but Tribeca Citizen hasn't been able to confirm anything just yet. What is for sure is that Tribeca is definitely getting a hotel at 443 Greenwich Street (pictured above.) And we're totally down with that!
· Sean Mac's Hotel Plans Materializing on W. 8th Street: When we last checked in with hotelier Sean MacPherson we could only guess if his plans to turn the Marlton House, an SRO building in Greenwich Village, would actually come to fruition. Well, according to this piece in the NY Post on the revitalized W. 8th Street neighborhood, his dreams are coming true. The building will be transformed into a Parisian-style 120-room boutique hotel. Even better, it will open by the end of the year.
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Forgive this crappy lopsided photo that we snapped on Sunset Boulevard the other week but as the SLS South Beach prepares to open to hotel guests tomorrow, we thought it was interesting to see where and when SLS is opening next.
As the billboard above shows, SLS New York should happen sometime in 2013 while SLS Las Vegas is gearing up for a 2014 opening. Our sibling, VegasChatter has been all over the SLS Las Vegas stuff but we haven't heard much about New York in a while.
According to Curbed.com, the building is planned for 140 6th Avenue which is in Soho between Spring and Broome Streets. Yet aside from the killer location (just a block east of the Trump Soho), there's really not much we can dig up about SLS New York.
While the news out today is all about the exercise-obsessed Even Hotels, it's nice to see that at the Hyatt Regency Grand Cypress in Orlando, you can still order up a nice, big, fat, juicy Angus burger from the hotel's Cascade American Bistro. But the way they are advertising their burgers is a little unorthodox.
A longtime HotelChatter reader, Brennan Pardee, sent us this snapshot above saying,
I was at the Hyatt Regency Grand Cypress recently and found this ad stuck on my bathroom mirror. So I guess, "Don't look at how fat you are, come down to the lobby for a juicy burger!" Really?
An ad for a burger stuck on the bathroom mirror? That's definitely something you won't see at Even Hotels. But at least they didn't put the ad on the scale....
Once upon a time, an international hotel brand become so self-assured that it started an ad campaign telling people it could "move heaven and earth, then move it back" as well as "stop time for a day." Well, heaven would be nice, and we would sure love an extra-extra-long weekend, but maybe we could just start with a free breakfast?
Ritz-Carlton is going for the road-less-traveled approach with its new "Let Us Stay With You" ad campaign. The slogan, which at first sounds like they are asking to spend the night at your house, actually refers to the brand's commitment to making each guest's experience as memorable as possible.
From tailored suits to fireworks to baby turtles to champagne to something called senbazuru (a type of origami)—Ritz-Carlton has suddenly become like the upscale department store of the hotel world. Whatever you want, they'll provide. And even if you didn't necessarily think you wanted it, they'll go ahead and provide it anyway.
The Experience More at Marriott campaign features watercolor illustrations from artist Kareem Iliya whose done work for Louis Vuitton, Perrier Jouet and Tiffany & Co., a clear sign that Marriott is trying to showcase its newer, upscale properties.
One ad is targeted for business travelers, showing a shot of the hotel lobby with the tagline: "Where good company meets good business." A second ad shows off the spa ("Where relaxed meets revitalized"), while another one features a rooftop bar over a glittering city ("Where sophistication meets comfort.")
Yes, in a way they are.
We noticed an interesting new tab on Travelocity yesterday when searching for hotels in New York. It was a tab solely for Hilton Hotels and Resorts so that you could filter your options to show only Hilton resorts.
You can already do this on the left-hand side of the page for all hotel brands but this special tab on top seemed new. Also interesting to note, the very first result that popped up was for a Hilton Hotel.
As it turns out the new feature is indeed a clever new ad buy that Hilton has placed on Travelocity. Hmmmmmmm.