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Sean MacPherson Moves On From 'Gossip Girl'; Tries Modeling Instead
"Sometimes...when I get real nervous..."
It looks like a cameo on Gossip Girl wasn't enough for Sean MacPherson. The Bowery Hotel's Twitter tipped us off to the spread that Sean Mac did for the J. Crew Catalog. J. Crew, people. Clothes you can buy off the rack! How bourgeois!
The feature is available online here and it features Sean looking tough in a leather jacket and answering questions about his life. We learn how he likes his martinis (extra dry with three olives) and that he always carries his passport and a credit card wherever he goes. (Let's hope he has better passport-handling skills than Kristen Stewart.)
We also learn this incredibly helpful advice on how to get into a hot spot. "Start your own." Hmmm...should Andre Balazs be concerned or no?
Tags: Hotel Ads / Hotel Woes / NH Hotels / Hotel Hell / Hotel News / → All Tags
NH Hotels Runs Ad With Child in Bikini; Gets Banned
Oopsies – we may have been impressed by NH Hotels this week for plugging their cheap rooms and offering us a dream holiday, but they’ve got in a teensy bit of trouble elsewhere – the UK advertising watchdog has just banned one of their ads because they reckon it showed a child in a “sexually provocative pose”.
The picture was part of an email campaign and series of ads called The Organizers (ridiculous tagline “an organized group with a license to save”). Supposedly, the ads have been promoting good deals – although we found them so baffling, seeing as they seemed to consist of photos of models rather than telling us what the deals were, that we never realised this, and used to just hit delete.
Tags: Hotel Commercials / Hotel Ads / Holiday Inn / Hotel News / InterContinental Hotels / → All Tags
What Do You Think of the New Holiday Inn Commercials?
So, Holiday Inn has a new look. It's had this new look for quite some time now — we stayed in one of the first-to-be-refreshed properties in Chelsea last summer (and quite liked it, might we add) — and now they're spreading the word out to Holiday Inn's peeps by way of baseball fans and racing fans. They've rolled out two new ad spots to finally start promoting the total brand makeover the chain has been undergoing (the ads come in conjunction with Holiday Inn's "brand relaunch.")
Promising that this brand relaunch is the "largest in hospitality history," more than 3,200 properties are undergoing the upgrades and these ads — which also promote the partnership between HI and Major League Baseball and Richard Childress Racing — actually show images of the newly-refurbished rooms; a big step from the ads that came when the first whispers of the HI redesign were happening (the previous ads showed only a new logo).
Tags: Costa Rica Hotels / Hotel Ads / Spas / Hotel Hell / → All Tags
Hotel Villa Caletas Needs To Quit It With Those Ads For Its Spa and Residences
We got all Diane Lane “Under the Tuscan Sun” as we pulled up the windy hill to Hotel Villa Caletas in Herraduras, Costa Rica. We’re a sucker for sweeping panoramic views of the Pacific (especially from cliff side vantage points) and all the pomp and circumstance en route led us to believe we were in for something really special. As in five star special – the elite status this misguided member of Small Distinctive Hotels of Costa Rica fancies itself to have. Reality check: three stars is more like it.
We must’ve suffered a bad case of beer goggles, because as soon as we starting paying close attention to our surroundings, it wasn’t all that pretty.
Tags: Snapshot / Hotel Deals / Hotel Ads / Philadelphia Hotels / → All Tags
Philly Hotels Try to Woo You With Love Letters and Packages
Philly's running a new ad campaign that is sorta like a collection of love letters signed, "With Love, Philadelphia." The idea here sorta echoes an ad campaign from '97 — "Philadelphia: The Place That Loves You Back" — and apparently everyone likes love and people respond to love letters best in the tougher economic times.
So as part of the new (officially-titled) "With Love, Philadelphia XOXO" campaign, there are 100-ish featured hotel packages on the gophila.com/withlove website, and anyone who books will score a "special gift" at check-in.
This is a shot of the Loews Philadelphia, who is participating in the campaign (obvs) and whose "As You Wish" package is being offered through September:
Enjoy up to a $500 credit on food and beverages at the Loews — and the longer you stay, the more credit you receive!
· Stay 2 nights, earn $50 credit
· Stay 3 nights, earn $100 credit
· Stay 4 nights, earn $150 credit
· Stay 5 nights, earn $200 credit
· Stay 6 nights, earn $300 credit
· Stay 7 nights, earn $500 credit
Rooms here are starting around $339 per night, but the GoPhila website has tons of packages at other hotels starting at $77.
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'Hotelicopter' is Actually a New Hotel Search Engine. Oh.
Okay. So. The Hotelicopter — which, in its originally-marketed form, was touted as the "world's first flying hotel" — was initially an April Fool's Hoax. We called it out, and our suspicions were confirmed when the whole thing was outed as a joke — but something curious happened. The images used in the prank were lifted from Yotel's website, and someone at Yotel sort of made it sound like the whole thing was a Yotel marketing campaign when they spoke to some journalists — when in reality, while it generated plenty of publicity for Yotel, Hotelicopter was actually a totally separate company that had just used Yotel's cooperation in this viral marketing campaign. Got it?
So Hotelicopter — the real company called Hotelicopter, who had devised this whole flying-hotel joke to generate buzz and drag the word "hotelicopter" onto our screens — actually launched today.
And guess what it is? Oh, it's a hotel booking site. Kind of anti-climactic since it's, you know, not really as cool as a flying hotel, but we still think it was an absolutely brilliant way to launch.
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Fairfield Inn Scores Cute Soccer Guys to Star in New Video
Where: United States
Marriott's Fairfield Inn & Suites has taken to YouTube to promote their bright, contemporary new look. And what they've come up with is actually pretty fun.
Fairfield enlisted a few pro D.C. United soccer players to star in the video, which features them playing an impromptu game of soccer in the lobby. (That’s right, the new lobby design is so hip, pro soccer players can’t resist playing ball in it!)
Tags: Hotel Ads / Yotels / Hotel News / Hotelicopter / → All Tags
Yotel Was In On the 'Hotelicopter' Hoax the Whole Time
Oh, man, Yotel. You are brilliant.
This is one of the most clever marketing campaigns we've seen in a long time, and we've gotta gush: remember that whole Hotelicopter thing? You know, the silly rumor (accompanied by a silly video) bouncing around the Internet about the world's "first flying hotel" — a Soviet Mil V-12 that had supposedly been converted into a hotel that, like, flies?
We called the whole thing out as a hoax (and we're mighty proud of ourselves, as you can see) because it was obvious to any hotel geek that all the interior shots of the "Hotelicopter" were lifted straight off the Yotel website.
And, it turns out, this was all an elaborate (and awesome) April Fool's Day prank-slash-marketing campaign. And guess who was behind it? Yup. Yotel.
Tags: Denizen Hotels / YouTube / Hotel Ads / → All Tags
Denizen Continues to Confuse With New Video
It's been a while since we checked in with the new boutique hotel brand from Hilton, Denizen Hotels. But fortunately, they have made it easier for us to keep up with them by Twittering, Facebooking and now YouTubing anything new from the DH HQ.
This here is the latest video posted to their profile and it involves some of the cool, new agey, techno-ish lobby music. (Does anyone have an actual name for this kind of music favored amongst boutique hotels?)
The video kicks off with a slogan, "I'm a citizen of the world; I'm a Denizen of the world." Then it moves you over fast-changing cityscapes to the Denizen logo which some HC readers are not in love with. More cityscapes. Butterflies! Another slogan: "I am a denizen that never sleeps." Um, ok? But aren't you a hotel brand? Where people are supposed to go to sleep?
Tags: Hotel Ads / Dorchester Collection / Celebrity Scoop / → All Tags
Dorchester Collection Rounds Up New and Old Celebs for Latest Ads
Perhaps using the old adage, "If you can't beat 'em, join 'em," the Dorchester Collection of hotels has unveiled a new advertising campaign featuring some legendary celebrities--some dead, some alive--which began its run in this month's Vanity Fair.
Stuart Elliott of the NY Times reports that the ad campaign is quite unusual because it features some celebs that um...have checked out a long time ago.
The first ad, set at the bar at the Dorchester, has six stars, three living and three not. Noël Coward is seated at the piano, looking as if he is about to break into “Mad Dogs and Englishmen.”
Surrounding him, thanks to the use of body doubles and photographic retouching, are Elizabeth Taylor, Peter Sellers, Joan Collins, Thandie Newton and Andy Warhol. “Stars come and go,” the headline reads. “This is where.”
And you should know those pictures of Liz Taylor and Joan Collins are not recent ones. They are from their heydays so that would be the 50s and the 80s respectively.
Tags: Hotel Ads / Manhattan Hotels / → All Tags
Would You Stay In a Hotel Room Billboard?
Times are tough, and sometimes you do what you gotta do to get a cheap hotel room. We've all got different limits — some of us are willing to wake up at ungodly hours to do silly promotions, some of us don't mind navigating tricky websites to score $1 rooms, and some of us, apparently, are cool with staying in voyeur-friendly hotel room replicas (where passersby on NYC sidewalks can gawk at you) in exchange for a free stay in NYC. Like we said: you do what you gotta do.
According to the AP, a London couple is receiving a free five-day NYC hotel stay from The Roger Smith in Manhattan in exchange for participating in a sort of live billboard for the hotel. The couple is staying in a replica of a Roger Smith hotel room that has been set up on the ground floor of a nearby building, and they're required to keep the curtains on the room's huge windows open between 4:30pm and 7:30pm during their stay (all week until Friday).
Sort of a creepy arrangement, but sort of not — think about it: what do you do in your hotel room in those twilight hours between touristy activities and dinner? Not a whole lot. They're probably just chillin' in there and enjoying the peoplewatching safari that is a New York City sidewalk. Plus, people go on reality shows all the time. This is kind of like reality show, except people can't hear you saying stupid things. Sounds like a good deal to us!
[Photo: AP via Daily Mail]
Tags: Hotel Ads / Hotel Opening Rates / Hotel Openings / Standard Hotels / → All Tags
Can You Really Get at Room at the Standard NYC for $195 a Night?
Yes. We know. We saw the banging Standard NYC ad yesterday. We talked about it in our review if you didn't catch it. We think it's a clever way to advertise low rates during the construction period and at the same time, let people think that sexy people are getting laid at this hotel. It's a great ad for 20-year-olds with money to spend and 40-year-olds who either want to be 20-years-old again or just to bring those youngsters back to the voyeur-licious room.
Yet our eyes were more drawn to the opening rates of $195 in the ad. We couldn't get this rate for our room earlier this week. A hotel rep has assured us those rates are still being offered. And he was right.
We found a room for this weekend--Friday and Saturday--for $195 a night. That's for a standard queen room which is just like the one we stayed in. The rates obviously fluctuate a bit depending on the night but if you are unable to get the opening rate, just say that the "nice construction lady" promised you one.
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