Tag: Hotel AdsView All Tags
Once again, Virgin Hotels is
harassing driving by other hotels in town, flaunting what they got. This time, it's free WiFi which will be available for every guest at the Virgin Hotel Chicago when it opens in January.
Virgin took the streets of Chicago in a branded van the other night and parked at the intersection of Wells and Adams St., which is conveniently near both the JW Marrioott and the W City Center hotels, two hotels that charge for WiFi in the guest rooms. (Although, internet access is available in the lobby for free.)
But not only did Virgin be like, "Look what we have that they don't have!", they also offered free high-speed WiFi from the van so passerbys could experience the Virgin WiFi network.
Virgin will also not charge for early departure fees, room service delivery fees, minibar stocking fees, and business center fees so expect this van to come back around. again.
[Photo: Virgin Hotels]
Take a good look at this picture. Do you recognize anyone? Like, yourself maybe? If so, Howard Johnson is looking for you.
No, it's not because you once stole a hand towel or pencil pad from. It's because they are looking for former employees who starred in the 1960s ad campaign, "Spotlighting on You" as part of the celebrations for HoJo's 60 years in the hospitality biz. The ads featured HoJo employees who went above and beyond the call of duty to help out guests.
Here's exactly the deal in tracking down the former employees/commercial stars.
Through the end of the year, Howard Johnson is searching for the 14 former hotel and restaurant employees featured in the “Spotlight on You” ads. These former associates will receive a free stay at a Howard Johnson hotel, and may also be invited to participate in an upcoming company ad campaign. For additional information, visit www.hojoadsearch.com.
Since the names of the employees are "spotlighted" in the old ads, we think tracking down some of the people will be very possible. (The free stay will be awarded to the former employee in the form of 60,000 Wyndham Rewards points. If the employee is deceased, a relative will earn 20,000 points.) We'll keep you posted on who's been found so far.
[Photo: Howard Johnson]
Photographer Mary McCartney (yes, as in that McCartney) has photographed Liu arriving at her favorite MO hotel Mandarin Oriental New York. Liu was actually born in NYC and says she loves the hotel's proximity to Central Park, along with their "delicious and comforting" Chinese breakfast. We assume that's the Mandarin Oriental breakfast served at the Asiate restaurant (for $36) and through room service and which includes "Soy Chicken Rice Congee, Poached Egg, Chicken Shu Mai Roasted Pork Steamed BunGinger, Cilantro, Pickled Mustard Greens with a Choice of La Colombe Coffee or Tealeaves Green Teas."
Hopefully, being a fan of the MONY means Liu will now have the $1,000 room rate waived.
Liu joins 27 other existing fans of Mandarin Oriental including Freeman, Cecilia Bartoli, Caterina Murino, Sir Peter Blake, Lin Chiling, Karen Mok, Kevin Spacey, Christian Louboutin, Sophie Marceau, IM Pei, Michelle Yeoh, Jane Seymour, Kenzo Takada, Jerry Hall, Vanessa Mae, Vivienne Tam, Barry Humphries, Frederick Forsyth, Darcey Bussell, Bryan Ferry, Liam Neeson, Dame Helen Mirren, Maggie Cheung, Sigourney Weaver, Sir David Tang, Hélène Grimaud and Sa Ding Ding.
[Photo: Mandarin Oriental Hotels]
Looks like starting crazy rumors about themselves wasn't enough.
Virgin Hotels are now printing those rumors--on doormats--and dropping them off at other competing hotels in Chicago. Here are a couple of snapshots of the upcoming hotel's cheeky brand awareness campaign.
We've actually seen this sort of campaign before when CitizenM parked a stretch limo plastered with ads for their new Times Square hotel in front of luxury hotels. We like the doormat idea better but would it have hurt you, Virgin, to put an opening date on the doormat? #canthardlywaitanylonger
[Photos via Virgin Hotels]
Hotel Ads / Celebrity Scoop / Mandarin Oriental Hotels / Luxury Hotels / Morgan Freeman / → All Tags
Mandarin Oriental has a lot of fans--both the kind you use to cool yourself down and the kind that means people really like you. But now actor and director Morgan Freeman is coming out as a proud fan and loyal guest of the luxury hotel brand by appearing in their ongoing advertising campaign "He's a Fan/She's a Fan."
Freeman was photographed by Mary McCartney, the portrait photographer of choice for Mandarin Oriental, at the Mandarin Oriental New York. However, he's also a fan of Mandarin Oriental Hyde Park in London because there "quiet means quiet." We can practically hear Freeman saying those words, can't you? (We just hope they give him complimentary internet access whenever he's stays there.)
Other fans of Mandarin Oriental (there are a total of 27) include: Kevin Spacey, Christian Louboutin, IM Pei, Michelle Yeoh, Jane Seymour, Kenzo Takada, Jerry Hall, Vivienne Tam, Liam Neeson, Dame Helen Mirren, Sir David Tang and Harry Connick Jr. To show appreciation for their support, Mandarin Oriental makes a donation to a charity chosen by the celebrity. Freeman chose the St. Jude’s Children’s Hospital in Memphis.
[Photo: Mandarin Oriental Las Vegas]
With video quickly gaining market share within the little world we like to call the Internet, it's fair to wonder how hotels will approach it with regards to marketing. In a recent advertorial, a digital marketing agency claimed that "bookings are 67% more likely to happen when a video tour is available," and that "Internet shoppers who view [the] video are an astounding 89% more likely to book."
If those stats are true -- or anywhere close to true -- then it would appear that a video is all but necessary these days. If we can suspend any disbelief, then the fun in speculation begins: How creative will hotels be in making said videos? Are we to expect glorified virtual tours, or content that more closely resembles a Super Bowl ad, meant to make a big impression after only a single view?
It's most likely the case that we'll see many different approaches across a variety of hotel budgets. The trick is going to be balancing concrete information with fluff and creativity. We get the experience will be glorified, but it can't be deceiving and it must not only give but inspire a course of action for the viewer.
Hotel Ads / Holiday Inns / Millennial Hotels / Family-Friendly Hotels / Business Traveler Hotels / → All Tags
Holiday Inn has kicked off a new multi-million dollar advertising campaign today called "Change Your View" and judging from the new 60-second commercial, the hotel chain is trying to reach a whole bunch of different groups--families, millennials, and business travelers.
Indeed, Holiday Inn says they wanted to "reintroduce an iconic brand to a new generation of guests who are not as familiar with the Holiday Inn brand offering today." So what exactly is Holiday Inn offering today? According to the new commercial--pretty much everything from swimming pools to fitness centers, workspaces (powered by free WiFi), lobby bars and restaurants, and fire pits for late-night socializing. The spot even suggests that the rooms might even be conducive for sexytime. (Watch the look the lady gives her hunky lover from the bed at the :44 mark.)
The campaign will be airing across the U.S. in 15 major markets so you'll be seeing a lot more of the "Change Your View" ads. We just wish the ad could have changed the view from our last Holiday Inn Express stay in NYC.
Hampton Hotels, which include the Hampton Inns, Hampton Inn and Suites and the Hampton by Hilton brands, have been talking up their "Hamptonality" in advertisements and social media outreach for over a year now. Hamptonality is an obviously made-up buzz word that defines the friendly Hampton experience. It also is meant to imply free WiFi, free, hot breakfast, the Clean & Fresh Hampton Bed and 100 percent satisfaction guarantee. Hospitality meets Hampton and becomes...Hamptonality.
Yet lately, we've been seeing the Hamptonality ads everywhere. Why, just the other day we were placing our shoes in a bin at the airport security checkpoint and the bin was plastered in a Hampton Inn ad with the hashtag, #hamptonality.
As it turns out, Hampton is giving Hamptonality an extra push this summer and its geared specifically towards the most important hotel guest generation of all time, The Millenials (ok, we're exaggerating but not by much!)
Take a walk down memory lane with us, when travelers dressed up to fly, business deals were finalized over a two-martini lunch and hotels sported ice-machines on every floor (nowadays, they are usually only on a couple of floors.) With a little help from Sheraton Hotels, this stroll has become much easier thanks to their (almost) hidden gem--the Vintage Sheraton photo album on their Facebook page.
Uploaded a few weeks ago, the collection of vintage advertisements are a flashback to a more innocent time of travel with some focusing on features like bridging the gap between leisure and business travel (an on-going campaign for present day hotels) and bragging about properties that have air conditioning. One of the ads taunt guests to "enjoy air-conditioning, television, handsome furnishings, the very best of everything."
Hotel Ads / Westin Hotels / Hotel Trickery / Hotel Marketing / Hotel Trends / Hotel News / → All Tags
And we thought the mere possibility of hotels using our internet connections to advertise was scary. It could be way more offensive than that. Imagine waking up in the morning to brush your teeth and an ad greets you from that bathroom mirror? According to Arthur Frommer Online, that's what happened to one guest at the Westin Bonaventure Hotel & Suites in downtown Los Angeles. Frommer editor Jason Cochran writes;
L.A. is currently hosting E3, the Electronic Entertainment Expo, a huge trade conference in which all the major gaming systems jockey for attention. Apparently Microsoft's XBox thought it would pay Starwood Hotels' Westin to make sure its ads couldn't possibly be missed by its guests — and Westin agreed to sell mirror space to advertisers.
Is this a frontier too far for a hotel chain? I'd say yes. Perhaps the hotels have forgotten that we already pay them for rooms. This week standard rooms at the Westin Bonaventure are going for $350.
We have to agree, especially when you're paying upwards of $300 for a room. It actually feels criminal.
Hotel Ads / Standard Hotels / Manhattan Hotels / Hotel News / Los Angeles Hotels / Hotel Bathrooms / Andre Balazs / Hotel Magazines / → All Tags
We spy with our little eye...something that's weird and unsettling.
Never one to back away from the odd or the outlandish, Standard Hotels have launched a new ad campaign that's running in highbrow magazines like Apartamento, ArtForum, Interview, Paper Magazine, and V. The content? Pretty people doing not-so-pretty things like drooling, peeing, and sticking their heads in other people's shirts.
"The purpose of this advertising is to bring a degree of sophistication."
Hotel Ads / RItz-Carlton Hotels / Hotel Amenities / Hotel News / Istanbul Hotels / Hotel Shoe Shiners / → All Tags
Has the experience of a really good shoe shine ever stayed with you...even after you've left the hotel?
Well, that's the kind of impact Ritz-Carlton is hoping to make with their brand new video series, "The Art of the Craft," which offers portraits of individual employees toiling away in their natural hotel habitats: sommeliers, chefs de cuisine, shoe shiners. They're all here, representing different corners of the vast Ritz-Carlton empire, and all managing to make whatever it is they do (work) look like the total opposite of work.
We just watched two clips from the new series, and have to admit—if nothing else, the sommelier made us want to have a drink, and the shoe shiner made us want to get our shoes shined. Mission accomplished?