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We spy with our little eye...something that's weird and unsettling.
Never one to back away from the odd or the outlandish, Standard Hotels have launched a new ad campaign that's running in highbrow magazines like Apartamento, ArtForum, Interview, Paper Magazine, and V. The content? Pretty people doing not-so-pretty things like drooling, peeing, and sticking their heads in other people's shirts.
"The purpose of this advertising is to bring a degree of sophistication."
Hotel Ads / RItz-Carlton Hotels / Hotel Amenities / Hotel News / Istanbul Hotels / Hotel Shoe Shiners / → All Tags
Has the experience of a really good shoe shine ever stayed with you...even after you've left the hotel?
Well, that's the kind of impact Ritz-Carlton is hoping to make with their brand new video series, "The Art of the Craft," which offers portraits of individual employees toiling away in their natural hotel habitats: sommeliers, chefs de cuisine, shoe shiners. They're all here, representing different corners of the vast Ritz-Carlton empire, and all managing to make whatever it is they do (work) look like the total opposite of work.
We just watched two clips from the new series, and have to admit—if nothing else, the sommelier made us want to have a drink, and the shoe shiner made us want to get our shoes shined. Mission accomplished?
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There's even more hotel news flying around this week and we don't have time to give each and every story the love and attention it may deserve, so you will have to settle for some news briefs.
· Is the Hotel Costes Coming to Tribeca?: The Tribeca Citizen has discovered that a building at 443 Greenwich Street is turning into a hotel and that it may possibly become the New York outpost of the hip Parisian Hotel Costes hotel. A Sotheby's agent tweeted the Hotel Costes news but Tribeca Citizen hasn't been able to confirm anything just yet. What is for sure is that Tribeca is definitely getting a hotel at 443 Greenwich Street (pictured above.) And we're totally down with that!
· Sean Mac's Hotel Plans Materializing on W. 8th Street: When we last checked in with hotelier Sean MacPherson we could only guess if his plans to turn the Marlton House, an SRO building in Greenwich Village, would actually come to fruition. Well, according to this piece in the NY Post on the revitalized W. 8th Street neighborhood, his dreams are coming true. The building will be transformed into a Parisian-style 120-room boutique hotel. Even better, it will open by the end of the year.
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Forgive this crappy lopsided photo that we snapped on Sunset Boulevard the other week but as the SLS South Beach prepares to open to hotel guests tomorrow, we thought it was interesting to see where and when SLS is opening next.
As the billboard above shows, SLS New York should happen sometime in 2013 while SLS Las Vegas is gearing up for a 2014 opening. Our sibling, VegasChatter has been all over the SLS Las Vegas stuff but we haven't heard much about New York in a while.
According to Curbed.com, the building is planned for 140 6th Avenue which is in Soho between Spring and Broome Streets. Yet aside from the killer location (just a block east of the Trump Soho), there's really not much we can dig up about SLS New York.
While the news out today is all about the exercise-obsessed Even Hotels, it's nice to see that at the Hyatt Regency Grand Cypress in Orlando, you can still order up a nice, big, fat, juicy Angus burger from the hotel's Cascade American Bistro. But the way they are advertising their burgers is a little unorthodox.
A longtime HotelChatter reader, Brennan Pardee, sent us this snapshot above saying,
I was at the Hyatt Regency Grand Cypress recently and found this ad stuck on my bathroom mirror. So I guess, "Don't look at how fat you are, come down to the lobby for a juicy burger!" Really?
An ad for a burger stuck on the bathroom mirror? That's definitely something you won't see at Even Hotels. But at least they didn't put the ad on the scale....
Once upon a time, an international hotel brand become so self-assured that it started an ad campaign telling people it could "move heaven and earth, then move it back" as well as "stop time for a day." Well, heaven would be nice, and we would sure love an extra-extra-long weekend, but maybe we could just start with a free breakfast?
Ritz-Carlton is going for the road-less-traveled approach with its new "Let Us Stay With You" ad campaign. The slogan, which at first sounds like they are asking to spend the night at your house, actually refers to the brand's commitment to making each guest's experience as memorable as possible.
From tailored suits to fireworks to baby turtles to champagne to something called senbazuru (a type of origami)—Ritz-Carlton has suddenly become like the upscale department store of the hotel world. Whatever you want, they'll provide. And even if you didn't necessarily think you wanted it, they'll go ahead and provide it anyway.
The Experience More at Marriott campaign features watercolor illustrations from artist Kareem Iliya whose done work for Louis Vuitton, Perrier Jouet and Tiffany & Co., a clear sign that Marriott is trying to showcase its newer, upscale properties.
One ad is targeted for business travelers, showing a shot of the hotel lobby with the tagline: "Where good company meets good business." A second ad shows off the spa ("Where relaxed meets revitalized"), while another one features a rooftop bar over a glittering city ("Where sophistication meets comfort.")
Yes, in a way they are.
We noticed an interesting new tab on Travelocity yesterday when searching for hotels in New York. It was a tab solely for Hilton Hotels and Resorts so that you could filter your options to show only Hilton resorts.
You can already do this on the left-hand side of the page for all hotel brands but this special tab on top seemed new. Also interesting to note, the very first result that popped up was for a Hilton Hotel.
As it turns out the new feature is indeed a clever new ad buy that Hilton has placed on Travelocity. Hmmmmmmm.
By now you're already totally aware of the shake-ups at the International Monetary Fund, as the former chief Dominique Strauss-Kahn resigned after being indicted in New York for sexually assaulting a housekeeper in his tony $3,000-per-night suite at the Sofitel. The story gets creepier as more of Strauss-Kahn's history is unveiled, but let's put all that aside for the moment.
In early 2010, Budweiser released a commercial that depicts a humorous version of events, if the roles were reversed. We're not making light of the Strauss-Khan accusations, just pointing out this ad, which flips the players and makes the maid into the provocateur, with the guest as the innocent.
Currently Strauss-Kahn is under house arrest in a multi-million dollar building in Lower Manhattan. He's far away, both literally and figuratively, from minibars and turndown service. Let's hope it stays that way.
On last night's episode of Celebrity Apprentice, the men's and women's teams were tasked with designing an ad campaign for Donald Trump's Trump Hotels. Because Lil' Jon, La Toya Jackson, Meatloaf, Nene Leakes, Marlee Matlin, John Rich, Hope Dworaczyk and Star Jones totally have the skill set to do this.
As we all could have predicted from the get go, the results were disastrous.
The men came up with a decent slogan, "Live the Life" but failed to generate any excitement beyond that. Their copy was also riddled with spelling errors and was too wordy. Plus, the ad was missing the all-important contact details. (TrumpHotelCollection.com, is that so hard?)
Meanwhile the ladies forgot about the details in their photoshoot which featured Playboy model Dworaczyk in a bathtub with rose petals...in a towel! Nearby was an unopened bottle of champagne. D'oh.
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If you've ever wondered about the business of product placement in movies--like why a character drinks Pepsi instead of Coke or eats Lays potato chips instead of Doritos--then Morgan Spurlock's new documentary, The Greatest Movie Ever Sold is a must-see.
And if you're a hotel geek or a Hyatt Hotels fan gurl or boy, this movie will also show you the perks of being Diamond level of Hyatt's Gold Passport program.
POM Wonderful Presents: The Greatest Movie Ever Sold is all about the business of product placement, advertising and marketing and the movie's attention-grabbing hook is that it was entirely funded by product placement, advertising and marketing.
Hyatt Hotels was actually a key sponsor of the movie having invested about $700,000 in the film. But Stacey Snyder, Hyatt's director of marketing, told HotelChatter that Spurlock was already a fan of Hyatts before he started making this movie.
"He didn't approach any brands that he didn't have any passion for himself," she said.
Hotel beds and wine o’clock: two of the loves of Piers Morgan
It was as we were perusing the website of Hotel du Vin, the posh, claw-bathtub-and-rubber-ducky-included-as-standard boutique British chain, the other week, that we noticed a familiar face: Piers Morgan.
Yes! Ebullient Piers riffing on the joys of a hotel brand that’s based around its dedication to all kinds of wine. According to his blurb on the website:
I think I travel far, far too much. I need somewhere I can truly unwind. A place that offers me what I need, when I need it. Be it with friends or for business I look forward to stunning food and a thankfully peaceful nights sleep to recharge the batteries. Did I mention they do a great glass of wine too?
(Nice work crowbarring the word “glass” in there, Piers. We believe you.)