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In case you're at work or reading this on your phone, allow us to tell you what's happening in this video above.
Holiday Inn has made a commercial featuring a nervous-looking guest* and a lovely looking lady with a guitar. The guest tells the lovely lady what he liked about his recent stay at the new Holiday Inn at Newark Airport in New Jersey and she puts his review to song. It sounds funny! It is not.
It's a little annoying and forced and at three minutes, is way too long for us to be voluntarily be watching video on our computer. Maybe if Tenacious D was singing the review we would be more entertained. However, the point has been made. Holiday Inn wants us to "Change Our View" of their brand (especially after they put a billion dollars into relaunching it) and we've certainly done that with this hotel.
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Holiday Inn has kicked off a new multi-million dollar advertising campaign today called "Change Your View" and judging from the new 60-second commercial, the hotel chain is trying to reach a whole bunch of different groups--families, millennials, and business travelers.
Indeed, Holiday Inn says they wanted to "reintroduce an iconic brand to a new generation of guests who are not as familiar with the Holiday Inn brand offering today." So what exactly is Holiday Inn offering today? According to the new commercial--pretty much everything from swimming pools to fitness centers, workspaces (powered by free WiFi), lobby bars and restaurants, and fire pits for late-night socializing. The spot even suggests that the rooms might even be conducive for sexytime. (Watch the look the lady gives her hunky lover from the bed at the :44 mark.)
The campaign will be airing across the U.S. in 15 major markets so you'll be seeing a lot more of the "Change Your View" ads. We just wish the ad could have changed the view from our last Holiday Inn Express stay in NYC.
Did you realize that almost 50 songs mention the Holiday Inn hotel chain? Some are more flattering than others, for sure, but it is really interesting. A few of them even have "Holiday Inn" in the song title. Can you think of any other corporate company, let alone hotel chain, that has received even close to that amount of pop-culture references? From hip-hop to country, the number of mentions is really bizarre.
We know it's a popular and well-known establishment, but we're somewhat baffled/majorly impressed as to how it has managed to work its way into so many songs. You know, McDonald's is popular, and so is Walmart, but we're having trouble thinking of one song that mentions them, let alone 50.
Hats off to Holiday Inn -- somehow, someway, people feel the need to sing their praises. Here are a few of the more popular mentions. Do you have any favorites? Feel free to share them with us on this fine Friday!
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Kimpton is planning its first property in Georgia with the purchase of the historic Mulberry Inn in Savannah. The 145-room property is interesting because it was built in 1982 on the site of a former Coca-Cola bottling plant, then went bankrupt, and then became a Holiday Inn.
Even after joining the franchise, though, people continued referring to it as the Mulberry Inn rather than Holiday Inn because it just didn't 'feel' like a Holiday Inn. (Ask Rudy Giuliani--he stayed here once).
Apparently the timing is right for this next phase of the hotel's evolution because even though folks love the Mulberry Inn as a historic landmark, recent Yelp reviewers have called the place "noisy," "musty," and in need of an update. Hopefully, Kimpton's planned eight-month renovation project will make those complaints a thing of the past.
We've long known that the Holiday Inn brand in China means something completely different than it does stateside. The hotels tend to be a lot more luxe than their U.S. counterparts. Think top notch amenities, grand ballrooms and chandeliers in the lobby.
Now we can add death-defying architecture to the list, thanks to the newest Holiday Inn in China. At the Holiday Inn hotel, Shanghai Pudong Kangqiao, the hotel's Cantilever Indoor Swimming Pool on the 24th floor-- includes a "deep end" that extends longer than the rest of the building.
Upping the design factor is that this section of the pool has a glass bottom, allowing you to peer down into the city below. And for the city below to peer up at you. Death defying AND kinky!
Headed to Shanghai? Rates at the Holiday Inn Shanghai Pudong Kanggiao start at around 566 CNY or $89 USD.
[Photo via Daily Mail]
Here at HotelChatter, we don't just love luxury and brand new hotels, nosiree. We've also got a serious fascination with retro spots, hotels of yore and even drive-up motels. This week, we'll be exploring a few such hotels through found postcards and pamphlets from the 1950s and '60s
There once was a time when you could sleep over at a Holiday Inn in almost every major US town and quite a few foreign cities as well. They were mainly drive-up, motel-style affairs, but their slogan spoke to a higher ambition: "The World's Innkeeper."
Nobody does bigger and better like Manhattan, not even when it comes to Holiday Inns. The value brand is coming to Lower Manhattan in a major way.
Hotel architect about town, Gene Kaufman (who has built several projects for other large hotel brands in town) is working on a 50-story, 400-room full-service hotel at 99 Washington Street, just three blocks from the World Trade Center, that when completed will be the world's tallest Holiday Inn.
Here's a description of the building:
The exterior of this Holiday Inn will have a low-rise, contextual base, blending with the surrounding streetscape, topped with a dramatic tower featuring graduated setbacks and offering exceptional views of the city, the Hudson River and the Statue of the Liberty. The metal-paneled façade (designed by Gwathmey Siegel Kaufman & Associates Architects, GSKA) will attract and reflect light, brightening the street-level pedestrian landscape.
Way back in 2007 Holiday Inn Hotels began a massive $1 billion revamp of the budget brand to include not just a new logo but also new beds, bedding and bathrooms. And along the way, Holiday Inns upgraded their toiletry offerings as well.
Now when you stay at Holiday Inn, you can cleanse yourself off with Bath & Bodyworks Coconut Lime Verbena collection. As the name suggests, the toiletry smells very tropical--mostly coconutty but the lime comes out as well. We guess the olfactory goal here was even if you are staying at a Holiday Inn near the airport, at least the shampoo and conditioner can transport you somewhere more exotic.
Holiday Inns are required by the brand to stock the volumizing shampoo, the body lotion and the face and body bar. Optional items (to be decided by the individual hotel owners) are the volumizing conditioner, mint mouthwash and various kits like the vanity kit, shoe sponge, mending kit and shower caps.
Apparently, everyone was such a fan of Holiday Inn's promotional £20.12-per-night rooms last year that the brand has decided to make another go of it. Next Tuesday, simply log onto their website anytime between midnight and 11:59pm to book stays in any of the 160 participating properties at a special rate of £20.12. Just like last year as well, the promotional period lasts from Dec 26 to Jan 31.
In case you've forgotten, Holiday Inn was named the official hotel of the 2012 Olympics, for which London has been frantically preparing over the past few years. Now with the date looming ever closer, Holiday Inn is eager to keep its name fresh in people's minds.
For anyone who happens to be visiting family over the holidays, this promotion could be a major leg up. Deals like this mean you'll find yourself relying less and less on those dreaded bare-faced lies.
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Last October, Holiday Inn announced their new Social Hub concept for all their lobbies which they followed up on in April with some renderings of the spaces as well as a food taste test. (See all the yummy goodness contributor JetsetCD got to taste right here.)
Currently, the Social Hub can only be found at The Holiday Inn Gwinnett City in Atlanta but yesterday at the InterContinental Hotel Group's Annual Investors and Leadership Conference in Las Vegas, we got to see what the HUB (capitalized like that) will look like in person.
We've all had that moment of fear when we've checked out of a hotel and felt a little itchy. Uhoh, did we just spend the night with bed bugs? Now imagine if not only you were itching and scratching but your cat was too!
That's what a woman is claiming happened to her and her pet after they both spent a few nights at a Holiday Inn in Glendale, Ariz. The woman, who is only going by the name Elena, says she developed red itchy bumps on her neck after checking out the hotel. A doctor determined she had bed bug bites but her cat ended up in worse condition. ABC15 local news reports:
"I noticed she was starting to pull her hair and itching," Elena said. "I said let's see in a couple of weeks if it gets any better. Within that time, it had gotten much worse. There were bald spots throughout the cat's body and (pus)."
Elena took her cat to Apollo North Animal Hospital in Glendale. Dr. Patricia Bennett treated the cat. Bennett tells me the cat had "damage due to scratching an itch." Bennett said there were "scabs, bumps, and lesions" from "head to toe."
Nothing says fresh breakfast like a pancake machine?
UPDATE: This picture from a tipster was actually taken at a Holiday Inn EXPRESS which will not be getting the new social hubs. Long story short, the pancake machine lives! Thanks @Expresser24 for pointing this out.
Pancakes slide out on a conveyor belt off to the side "in about a minute." It's not exactly homemade but if you have a hankering for pancakes on the road, we guess it will do.
As for the new Holiday Inn breakfast offerings, the first place to get it will be the Holiday Inn Gwinnett Center in Atlanta. After this, the rest of Holiday Inn's 3,000+ hotels worldwide will start to roll out their new social hubs which aside from better food will include a tech concierge, a 24/7 Grab 'n Go market, a video gaming area, a bar, a modern dining area and in some cases, firepits with cabanas. Pancake machines not allowed.