Are TV Hotel Ads Totally Obsolete?
MSNBC Travel columnist Amy Bradley-Hole published a super-interesting piece on hotel advertising called "Why Hotels Should Shutter Ad Campaigns." Essentially, she argues that hotel ads are outdated and sort of worthless these days.
To some extent, we agree with her: many of the ads for the big-chain hotels on TV are kind of lame (alright, outrageously lame) and follow the pretty people/fluffy beds formula (example: Hampton Inn).
But on the other hand, it might be unfair to say that all hotel ad campaigns are outdated.
A couple of the points that really stuck out to us:
Business travelers are told where to stay. Companies have always made "bulk" contracts with hotels -- the more rooms a company books a year, the cheaper the rate.
We say: true! It's tough for Joe Employee to choose where he gets to crash on business trips.
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by Jenna
