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Holiday Inn Builds a Hotel Made Entirely Out of Hotel Key Cards

Ever wondered what to do with all those hotel key cards you’ve accumulated? Maybe you’ve thought about building your own hotel out of the them. No? Well, that's okay, because Holiday Inn had that bright idea, and will be unveiling the Key Card Hotel—yes, a hotel made out of many, many key cards (more than even we have)—tomorrow in New York.

The elaborate stunt is part of the chain’s “Key to Change” promotion, which gives guests the chance to win an all-expenses-paid trip to a relaunched Holiday Inn of their choice, anywhere in the world.

That’s right: this is not your daddy's Holiday Inn. Spending $1 billion on the relaunch roll-out, IHG expects that 1,200 of its properties will have been relaunched by later this month.

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Tags: Hotel Commercials / Hotel Ads / Holiday Inn / Hotel News / InterContinental Hotels / → All Tags

What Do You Think of the New Holiday Inn Commercials?

So, Holiday Inn has a new look. It's had this new look for quite some time now — we stayed in one of the first-to-be-refreshed properties in Chelsea last summer (and quite liked it, might we add) — and now they're spreading the word out to Holiday Inn's peeps by way of baseball fans and racing fans. They've rolled out two new ad spots to finally start promoting the total brand makeover the chain has been undergoing (the ads come in conjunction with Holiday Inn's "brand relaunch.")

Promising that this brand relaunch is the "largest in hospitality history," more than 3,200 properties are undergoing the upgrades and these ads — which also promote the partnership between HI and Major League Baseball and Richard Childress Racing — actually show images of the newly-refurbished rooms; a big step from the ads that came when the first whispers of the HI redesign were happening (the previous ads showed only a new logo).

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