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Holiday Inn London Heathrow M4 Jct 4 usually hypes its convenient location to Heathrow Airport, just off the M4 motorway at Junction 4, and its airport shuttle service but now they've got a few new things to shout about.
The hotel finished a renovation of 280 of its rooms with the "modern business traveller" in mind and they crowdsourced a lot of the design from customer feedback.
Five concept rooms were initially done over and the hotel had guests come in and share their thoughts. The hotel then took the best elements from each of the five designs and incorporated those into the final product which are called Double Standard Rooms. Now the rooms have new furniture, leather club chairs, 32-inch HDTVs, ample workspaces and quality bedding with a choice of soft or firm pillows. Compare the new rooms with the older standard rooms here.
The Holiday Inn is now calling these rooms the hotel room of the future. We don't think it's quite there yet but it's a massive improvement. Rates for a double standard room start at $118 this weekend while the standard rooms are $104. The hotel still somehow charges for WiFi but all you need to do is join IHG's Rewards Club loyalty program to get it for free.
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