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Stockholm-based Scandic Hotels gave itself a great 50th Anniversary gift last year, announcing the launch of a spinoff brand for a new generation of traveler (ahem, Millennials)-- HTL Hotels.
The first hotel under the new flag, HTL Kungsgatan, is scheduled to open this May with 274 rooms in Stockholm. The concept is simple-- provide an affordable, Nordic-mod (we just made that up), digital and mobile friendly, urban accommodation that leaves out what you don’t want anyway.
Nordic Hotels has long been technology driven, and we congratulate Scandic for receiving “the digital winner” award earlier this month (HSMAI European Award) for their on-line check out system.