Bill Marriott and Ian Schrager To Do Boutique Business Together
The Wall Street Journal reported this morning on the hotel industry's strangest bedfellows to date--Bill Marriott and Ian Schrager.
The 75-year-old Marriott hotelier (and blogger!) has wooed the Gramercy Park Hotel designer and former club boy to create a boutique hotel brand for Marriott Hotels.
The paper reports that Schrager will be involved in the design, creation, and marketing of this new boutique brand. Marriott will also have no "overt presence", similar to the chain's Ritz-Carlton brand. Meaning the brand's name won't be anything like "Schrager Hotels by Marriott." Still the plan is quite aggressive for this new Schrager brand:
Marriott says it hopes to have five hotel deals signed by the end of the year, with a goal of 100 hotels under development globally within 10 years.
Such hotels will pop up in key markets like Los Angles, Miami, Las Vegas, London and Singapore first.
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by juliana
