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As we said before, they’ve souped up the amenities – so there are complimentary (non-alcoholic) minibars, blazing fast WiFi, Hypnos (ie great) beds and that infernal, ubiquitous Nespresso machine in every room.
Hotel Openings / Millennial Hotels / London Hotels / every Hotels / Glh Hotels / Thistle Hotels / Guoman Hotels / → All Tags
While on the luxury side Glh Hotels has been quiet to the point that its first opening, Clermont London, didn’t make the cut for this year’s list of new hotels to watch in the city, there’s been slightly more activity with its two other new brands: Amba Hotels and lowercase every Hotels.
We’ve seen the Amba flag outside the Charing Cross hotel, the first of four in the city that will do the same. For every, the former Thistle wedged in between Leicester Square and Piccadilly Circus is now live on its new home as every Piccadilly. Above a shot of a Standard Room, which is… fine? It’s perfectly inoffensive, but also not quite what we had pictured for something as millennial-sounding as every. There are 82 rooms in total, split in three categories: Standard, Deluxe, and Junior Suite.
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The main reason we go crazy for free WiFi in hotels? Checking social media, apparently. The second? Getting directions. How very dull.
The research has been done by Amba, the “contemporary” (ie millennial) arm of glh, formerly Guoman. Amba Charing Cross, which used to be a Guoman itself, opened this month with what it’s billing as “the world’s fastest, free unlimited WiFi” (how much would we love to test that out?). There will also be Smart TVs in every room, USB sockets by every bed, and iPads on every nightstand.
Handily for them (but also totally believably), Amba found that 67% of the 1000 UK travelers questioned said free WiFi would make them more likely to select a hotel – even higher than location,at 65%. Specifically fast WiFi with unlimited downloads came in at 34%.
WiFi also came out as the most important factor in rating a hotel post-stay, with 60% of those questioned saying that was the most crucial – even more than those who rated getting a good night’s sleep.
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Six pictures of six London hotels. Which one is the odd one out? Your time starts…. now.
Millenial Hotels / Hotel News / Glh Hotels / Thistle Hotels / Amba Hotels / London Hotels / Guoman Hotels / Clermont Hotels / → All Tags
Tommie, Moxy, Venu, Graduate, Virgin, Red, AC – so many new hotel brands created to court the elusive Millenial. A hotbed of hotel activity like London can’t stay behind on this big a trend, so later this year another very Millenial-sounding hotel brand will arrive in the city: every Hotels.
Lower-case every is a “limited feature, four star product, targeted at the global quality-conscious business professional and the savvy city explorer”, according to parent group Glh., which with every is now up to three new brands in the last year (there was Clermont and Amba before).
Three words are key for every: connect, explore, and relax. That means “the fastest free Wi-Fi in the hotel sector” (the signal even shows up in the logo), “up-to-date, intuitive technology”, “knowledgeable hosts”, and “outstanding locations”.
Just like sibling Amba, there will be four hotels to start with: every Piccadilly, every Hyde Park, every Leicester Square, and every Bloomsbury. All are former Thistle Hotels, but by the time it’s 2020, there should be up to 50 every Hotels around the world.
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We’re slowly starting to see a tiny bit of what new hotel group Glh. will be up to over the next few years, specifically with its luxury brand Clermont Hotels in London and Singapore. The changes Glh. is introducing from its Guoman days don’t end there though, with a second new brand of “contemporary 4-star” hotels called Amba making its entry into the hotel world as well.
Aiming to have nearly 2100 rooms in Europe by 2015 and 30 cities within the UK alone to target, as well as international expansion in China and the US, Amba Hotels has big plans. They start with four London hotels: Marble Arch (previously a Thistle Hotel), Tower Bridge (previously Guoman - above), Charing Cross (previously Guoman) and Buckingham Palace Road (previously the Grosvenor Hotel). The four hotels have another £70 ($120) million in investment coming their way, with Amba Charing Cross (attached to the train station of the same name) opening first under the Amba flag in October.