Tag: Gerber Group

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Domingo Zapata Has Brought His Artist's 'Studio' to The W Union Square

Where: 201 Park Avenue South [map], New York, NY, United States
September 18, 2014 at 3:44 PM | by | ()

Two years ago, The W Hotel Union Square in New York debuted a new lounge concept for the space once occupied by Underbar, which in its heyday of the early aughts, was the place to see and be seen. Called Lilium, the space operated as a small nightclub with hand-sculpted steel lilies hanging from the ceiling and video art played on a loop on a flat-screen TV behind the bar.

Today, Lilium is out and Studio is in. The space, officially opening tonight, is a partnership between the Gerber Group (who also ran Underbar and Lilium) and contemporary artist, Domingo Zapata, who designed the club's interiors which are inspired by Alice's Adventures In Wonderland. Here's how the space is described:

Upon arrival, guests will descend into Zapata’s richly imagined interior world, falling down a veritable “rabbit hole” as they experience Alice-inspired murals leading down to a subterranean lounge. Once inside, a continuous, vaguely narrative mural runs through the space’s perimeter. Inspired by the style of his own Gramercy Park studio, Studio’s shadowy enclaves and seating areas are reupholstered in rich velvet red fabrics, and allude to a glamorous old New York feel contrasted by the rawness of open ceilings and untainted floors.

We call the Queen seat.

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It's Repeal Day! Enjoy a Complimentary Cocktail from the Viceroy's Cartender

Where: 120 West 57th Street [map], New York, NY, United States, 10019
December 5, 2013 at 9:03 AM | by | ()

Today is the 80th anniversary of the Repeal of Prohibition and, to commemorate, the newly-opened Viceroy New York is launching a Cartender program so that you might party like it's 1933 .

From 5:30 p.m. – 6:30 p.m. every day the Cartender will kick-off happy hour in the hotel's Library. The vintage bar cart will be filled with a rotating selection of complimentary petite-cocktails from the hotel's ground-floor Kingside restaurant by Gerber Group. You don't have to be a guest to grab a cocktail but there is a limit of two per person; better that way, the Viceroy's far too pretty to get sloppy in.

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Gerber Group Tries Out Something New At The Westin 

Go To The Hotel's Web 
  Site Where: 212 E 42nd St [map], New York, NY, United States, 10017
February 13, 2013 at 3:33 PM | by | ()

Though the Westin New York Grand Central officially opened (in what was formerly the New York Helmsley) back in October, it took a little longer for the accompanying restaurant to launch, but it's finally here, and we're happy to report it's every bit as charming as the press release would have you believe.

The LCL Kitchen & Bar, as it's known, is a cafe, restaurant, and wine bar all rolled into one, serving boldface comestibles like Stumptown Coffee, Organic Avenue, Balthazar Bakery—all of which are guaranteed to lure a notoriously picky New York foodie crowd. And considering The LCL is open from 6am-2am during the week (6am-4am on weekends), it casts a wide net. Whether you're staying at the hotel or not, it's the kind of place you can go for a quiet breakfast, a business lunch, dinner with friends, a post-work cocktail, or a mid-afternoon cookie break.

In fact, we happened to try their chocolate chip cookies (served warm out of the oven and slightly gooey) recently, and, uh, yeah...two thumbs all the way up.

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