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Tag: Frits Paasschen

Starwood Hotels New Leader is Probably Running Wherever, Whenever

6/23/2008 at 5:00 PM
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Ed. Note: Yes, we know that W Hotels concierge service is called Whatever/Whenever, but we are trying to lighten up a Monday.

Today's USATODAY wrote about Starwood Hotels & Resort's new CEO, Frits Van Paasschen who likes to "break the ice" with journalists & developers by going on a brisk 5 mile run.

He did it a few weeks ago at the NYU Hospitality Conference, and earlier this year at another conference but was asked to slow down a bit because the hotel industry types apparently can't keep up with him.

Hmm...Hear that Marriott, Hilton, Hyatt, etc, etc? No pressure now!

When he was first hired last September, Frits was one of 60 candidates for the job, but according to Starwood's Chairman of the Board, Frits

stood out because of his intellectual firepower, success shaping global strategies for consumer products at Disney, Nike and Coors, his likable personality and the aggressive way he promised to tackle the job.


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