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Fontainebleau Miami Calls Takebacks On the Whole 'Sexy' Thing

Where: 4441 Collins Ave [map], Miami Beach, FL, United States, 33140

Whoops! Looks like someone wants to go back and revamp the ol' sexpot image and start looking a bit more fam-friendly! And that someone is not Denise Richards.

According to the Miami Herald, our old-new friend the Fontainebleau Resort— who, might we remind you, re-opened after a billion-dollar renovation with, oh, you know, half naked lingerie models (the Victoria's Secret Fashion Show) — wants to de-sexify and reposition itself as more of a family destination. Huh.

Says the Herald:

When the hotel opened, the marketing campaign ''was to play hot and sexy,'' said Howard Karawan, chief operating officer of Fontainebleau Resorts. ``Coming out of the winter, we knew that wasn't going to work. We had to go for family.''

The switch is dramatic. After spending $5 million on the Victoria's Secret bash, the Fontainebleau has all but halted the advertising campaign that melded perfectly with it: a series of black-and-white images of a sultry, nearly naked woman positioned next to the Fontainebleau logo.

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Tags: Hotel Computers / Viva Vegas / Hotel Technology / Hotels With iMacs / Fontainebleau Resorts / → All Tags

Fontainebleau Takes Its Love Affair With iMacs to Vegas

A couple weeks ago we told you about Fontainebleau Miami Beach undergoing major renovations for Fall of 2008. Part of the plan is to go "paperless" in the hotel and include iMacs in every room.

Once we wiped those tiny beads of perspiration from our flush faces and got our hearts to slow down to a resting pace, we told you about how the iMac initiative is part of a larger green push by the hotel to save money, ahhh, we mean the environment.

We also mentioned how Fontainebleau is opening up a 3,889 room grand Vegas property, and guess what?! OMG, more iMacs in all the rooms!!

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