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What you're looking at right now is the in-your-face rendering for the Ferrari Hotel. Ferrari, as in Ferrari, the car. And yes, this is for real.
Ferrari is planning their second Ferrari World theme park in Barcelona at the Port Aventura Resort (The first theme park is in Abu Dhabi.) When completed in 2016, it will be Europe’s first Ferrari theme park and Ferrari’s first luxury hotel.
Without much to go on about the details of the hotel, other than this picture, here’s what we do know so far:
The building’s shape is supposedly to resemble the front wing of their Formula 1 car. (Apologies to F1 fans if we've got this wrong.) The red exterior will be no ordinary red--it will be Ferrari "red", just as the Ferrari Museum in Maranello, Italy, reflects the recognizable Ferrari "yellow."